Yamaha and Yamaha Boat Companies Recognized for Excellence in Customer Satisfaction | Yamaha Outboards

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Yamaha and Yamaha Boat Companies Recognized for Excellence in Customer Satisfaction

Yamaha Marine Group News Release, August 29, 2011

KENNESAW, Ga., August 29, 2011 — Yamaha Marine Group announced today the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the tenth consecutive – an achievement no other outboard manufacturer can claim.

In addition, Yamaha’s boat companies Skeeter® and G3® Boats received awards.  Skeeter® was recognized in two categories: Fiberglass Outboard Boats and Fiberglass Bass Boats. G3® Boats was also recognized in two categories: Aluminum Outboard Boats and Pontoon Boats.

“Customer satisfaction is a three part marriage. Boat builders, outboard manufacturers and dealers are successful when they all work together,” said Ben Speciale, Yamaha Marine Group President.  “We would like to thank our boat builder partners and our dealers for their efforts in this customer satisfaction achievement.”

NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.

The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

Martin Peters       
Manager, Communications 
Yamaha Marine Group
(770) 420-5829 


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