Newsroom | Yamaha Outboards


As Water Starts Cooling, Bass Follow Baitfish into Shallow Waters

Fishin' Vol. 9, No. 7

Over the past decade, Bill Lowen has earned a well-deserved reputation as one of the best jig fishermen in professional tournament bass fishing, but in the autumn as water begins to cool, you might actually see the Yamaha Pro throwing a spinnerbait, buzzbait, or a crankbait.


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Yamaha Marine Supports New Report that Urges Modernization in Federal Fisheries Management

Series of recommendations for next Administration and Congress urge improvements to public access that create jobs and enhance conservation

Washington, D.C. – October 19, 2016 –  Yamaha Marine announced today its support of a landmark series of recommendations for the incoming Administration and the new Congress that strive to balance improving access to public waters, creating economic growth, and enhancing the conservation of marine fish stocks.


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Yamaha’s “Why Wait for Spring” Sales Event Offers Customers Great Value this Fall

Effective for select, eligible, new four-stroke outboards purchased and warranty registered between October 1, 2016, and November 22, 2016

KENNESAW, Ga., Oct. 3, 2016 — Yamaha Marine Group announced today the “Why Wait for Spring” sales event. The new promotion gives customers a great way to add even more value to Yamaha four-stroke outboard purchases this fall.


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Yamaha Marine Group Praises U.S. House’s Passage of Boating Infrastructure Bill

Boating Industry’s Grassroots Advocacy Systems Play Key Role in Policy Success

Kennesaw, Ga., September 30, 2016 – Late Wednesday evening, the United States House of Representatives passed the Water Resources Development Act of 2016 (WRDA) by a vote of 399-25.  The bill now heads to a conference committee to be reconciled with the Senate version, which passed earlier this month.


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Yamaha Marine Group Endorses Code of Ethics for Yamaha’s Pro Fishing Teams

Letter from Yamaha Marine President Ben Speciale calls for safety on water, stewardship of natural resources to preserve future of the sport

Kennesaw, Ga., September 27, 2016 – Yamaha Marine President Ben Speciale today issued a letter to Yamaha’s freshwater and saltwater Pro Angler teams that endorses a Code of Ethics regarding safety on the water and stewardship of natural resources to help preserve the future of recreational fishing.


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Yamaha Continues as B.A.S.S. Sponsor Through New Multiyear Agreement

Official Premier Engine Sponsorship extended through 2020

BIRMINGHAM, Ala. —B.A.S.S. and Yamaha Marine Group have signed an agreement for Yamaha to continue to sponsor Bassmaster events through 2020.

Yamaha is an Official Premier Engine Sponsor of all B.A.S.S.-owned events. These include the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, Carhartt® Bassmaster College Series and the grass-roots B.A.S.S. Nation regional tournaments. Also included is the Bassmaster Classic, the annual world championship of bass fishing.


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Instinct and Lure Choice Led Lucas to Winning Catch

Fishin' Vol 9, No. 5

The way Justin Lucas won the recent Bassmaster® Elite tournament on the Potomac River surprised everyone in the 107-angler field, possibly most of all the Yamaha Pro himself. The weather was hot and humid and fishing on the famous waterway had been poor, but Lucas led all four days of competition and weighed in 72 pounds, 14 ounces of bass, all from a single long boat parking dock.


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2016 Kenai Classic Roundtable Addresses Alternative Fishery Management Solutions

Discussion Draws Most Influential Voices in Recreational Fishing Community

Soldotna, Alaska, August 25, 2016 – The fourth Annual Kenai Classic Roundtable on National Recreational Fishing brought together leaders from all segments of the recreational fishing community. The panelists gathered on Wednesday, August 17, at Kenai Peninsula College to examine alternative solutions for current fishery management issues. They discussed several innovative strategies for the management of mixed-use fisheries, and ultimately put forward solutions that could be beneficial to all fishery stakeholders.


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Yamaha Pro Mike Iaconelli Introduces Kids to Fishing, the Outdoors through Ike Foundation®

Charity event raises funds for inner-city and disadvantaged youth

On Saturday, August 6, 2016, the Ike Foundation®, in conjunction with the Mid-Atlantic Youth Anglers & Outdoors Program, held its first celebrity Pro-Am Bass Tournament, charity dinner and kids fishing fun day on the waterfront in Camden, New Jersey. The goal was to generate funds and awareness for introducing America’s children, especially inner city and disadvantaged youth, to fishing and the outdoors. 


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Yamaha Pro Justin Lucas Wins Potomac River Bassmaster® Elite

Captures win with four-day total of 72 pounds, 14 ounces

Charles County, Md. – August 15, 2016 – Yamaha Pro Justin Lucas finished Sunday’s Bassmaster® Elite tournament with a catch of 19 pounds, 13 ounces to capture the win on the Potomac River with a four-day total of 72 pounds, 14 ounces.  It was the Guntersville, Ala. angler’s second career Elite victory, after winning in 2015 on the Sacramento River in California.


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