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Confidence, Past History Led Tharp to First Elite Title

Earlier Success on Other Ozark Lakes Gave Yamaha Pro Lure Choice, Location

Whenever you’re fishing a lake you’ve never been on before, look for cover or structure that lets you fish your favorite lure and technique and gives you confidence. That’s the advice of Yamaha Pro Randall Tharp, who followed it without hesitation in winning his first Bassmaster® Elite tournament on not one but two lakes he’d never fished before

05/13/2016

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Dreyer Joins Yamaha Marine Group

Brings social media expertise to support the Yamaha Marine brand


Kennesaw, Ga., May 9, 2016 – Yamaha Marine Group announced today the appointment of Brad Dreyer as Social Media Coordinator for the Marine Marketing Department. 

In his new role, Dreyer will support Frank Wilhelm, Advertising and Digital Marketing Manager, with the Marine Group’s social and digital media strategies and tactics.

05/09/2016

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Yamaha’s New F350C Provides Five Full Years of Limited Warranty Protection

Latest version of F350 offers new look and Yamaha’s best protection yet

Kennesaw, Ga., May 3, 2016 – Yamaha Marine Group announced today the introduction of the new 5.3-liter F350C, which now provides five full years of Limited Warranty coverage, wrapping a refined outboard package with a list of benefits and features that are still unique in the marketplace, nine years after the debut of the original F350.

05/02/2016

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Yamaha Announces New 4.2-liter V6 Offshore “Mechanical” Outboards

Yamaha’s latest offshore technology now comes with mechanical control, offers perfect repower solution for larger craft

Kennesaw, Ga., May 3, 2016 – Yamaha Marine Group announced today new mechanical control versions of its legendary 225- and 250-horsepower 4.2-liter V6 Offshore outboards, available as the F250XB in both left and right-hand rotation, and the F225XB in right-hand rotation only.

05/02/2016

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Yamaha Pro Takahiro Omori Wins Bassmaster® Elite on Wheeler Lake

Comes from Behind to Capture Sixth B.A.S.S. Win

DECATUR, Ala., May 2, 2016Yamaha Pro Takahiro Omori of Emory, Texas claimed his sixth Bassmaster® Elite Series win on Sunday, May, 1 on Wheeler Lake. Coming from behind to beat Day 2- and Day 3-leader Dave Lefebre, Omori brought in five bass on the fourth day weighing an impressive 25 pounds, three ounces to capture the win. In addition, he won the Phoenix Boats®Big Bass award for the final day with a bass weighing in at five pounds, 15 ounces. He finished with a four-day total of 81 pounds, six ounces.

05/02/2016

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Yamaha Marine Announces “Wake Up the Season” Sales Event

Offers up to $500 in dealer credit toward the purchase of goods and/or services with eligible four-stroke outboard

Kennesaw, Ga., May 2, 2016 – Yamaha Marine Group announced today the “Wake Up the Season” sales event, a promotion that offers consumers up to $500 in dealer credit toward the purchase of goods and/or services when they purchase a select new, eligible Yamaha four-stroke outboard.

05/02/2016

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Yamaha Pro Randall Tharp Wins Bassmaster® Elite on Bull Shoals/Norfolk

Yamaha Pros Claim Four of Top Five Positions

MOUNTAIN HOME, Ark., April 25, 2016Yamaha Pro Randall Tharp of Port St. Joe, Fla. claimed his first Bassmaster® Elite Series win on Sunday, April 24 on Bull Shoals and Norfolk lakes. Keeping a consistent approach across the two lakes during the four-day tournament, Tharp brought in five bass weighing 16 pounds, two ounces on day four of the tournament to claim the win. He finished with a four-day total of 61 pounds, 10 ounces. 

04/25/2016

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Yamaha’s Legendary Reliability Inspires High-Hour Outboard Video Series

Third Pair of Yamaha F150s Powering Water Taxi Clock more than 7,000 Hours

Kennesaw, Ga., April 22, 2016 – In 2013, Charleston Water Taxi repowered its 40-foot, 16,000-pound Corinthian Catamaran with a third set of twin Yamaha F150s, which now log over 7,000* hours and counting.

04/22/2016

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Yamaha Marine Donates Outboard to Pacific Marine Mammal Center

F40 outboard to repower 16-foot Zodiac rescue craft

Kennesaw, Ga., April 14, 2016 – Yamaha Marine Group has donated a 40-horsepower engine to the Pacific Marine Mammal Center in Laguna Beach, Calif., to assist rescue efforts of marine mammals along the California coast. The Center will used the outboard to repower its 16-foot Zodiac® rescue vessel.

04/14/2016

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Yamaha Marine Group Launches Final Installment in New Service Management Workshop Online Training Series

Newest Module Focuses on Measuring Service Profitability and Performance


Kennesaw, Ga. – April 5, 2016 –  Yamaha Marine Group announced today the launch of the third and final installment in its new Service Management Workshop Online Training Series.  The newest module of the series, Service Management Workshop: Measuring Service Profitability & Performance, is available now through Yamaha Marine Universityonline (YMU Online).  The first two installments of the series launched earlier this spring and are also available through YMU Online.

04/04/2016

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