Newsroom | Yamaha Outboards


Fishin’ with Finelli

Saltwater Fishin' Vol. 8, No. 2

Savvy and always fun to fish with, Capt. Mark Finelli knows his home waters and enjoys sharing them with his clients and friends


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Yamaha Marine Announces the “Celebrate Summer” Sales Event

Builds in great value with the purchase of Yamaha's most popular four-stroke outboard models

Kennesaw, Ga., July 18, 2016 – Yamaha Marine Group announced today the “Celebrate Summer” sales event, a promotion that gives customers a great way to add value to their Yamaha four-stroke outboard purchases this summer.


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Yamaha Marine Announces “The Great V8” Sales Event

For a limited time on select outboards, sequel to summer V8 promotion provides the purchasing customer a total of six years of warranty coverage

KENNESAW, Ga., July 18, 2016 — With the recent success of Yamaha’s “The Great V8” Sales Event that ended on June 30th, Yamaha Marine is pleased to announce the sequel to this promotion starting July 15, 2016. For a limited time on select outboards, the similar offer provides the purchasing customer a total of six years of warranty coverage – three years of Yamaha Limited Warranty, along with the additional protection of a three-year Yamaha Extended Service (Y.E.S.) plan, an MSRP value of $3,300 for eligible purchases at no additional cost.



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Yamaha Pro Spencer Deutz Wins AIM® Weekend Walleye Series Presented by Yamaha at North Dakota’s Devils Lake AWWS Warrior Boats Open

Ice fishing lure in deep rock piles helps Minnesotan to steal win from Dakotan competitors

DEVILS LAKE, North Dakota – July 15, 2016Yamaha Pro Spencer Deutz and his wife, Carley, from Moorhead, Minn. brought in 29.86 pounds to take home the winnings for the final AIM® Weekend Walleye Series at Devils Lake AWWS Warrior Boats Open on Sunday, July 10.

The win was accomplished with their skill and with the use of 7/8-ounce Rapala® Jigging Rap’s® – an increasingly popular lure typically used during the winter – with the husband/wife team fishing deep rock piles for most of the day.


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Recognizing Changing Conditions Often Critical in Relocating ‘Lost’ Bass

Fishin' Vol. 9, No. 3

Matt Herren’s recent victory in the Toyota® Texas Bass Classic, one of the most prestigious bass tournaments in the country, hinged almost entirely on the Yamaha Pro’s ability to recognize and adjust to rapidly changing water conditions, even though he’d never before seen the lake he was fishing.  


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New Sport Cowl Accessory Available for Yamaha F9.9/T9.9

Closely complements color scheme of V MAX SHO® outboards

Kennesaw, Ga., June 22, 2016 – Yamaha Marine Group announced today a new “sport cowl” accessory for the F9.9 and the T9.9. Designed to closely complement the color scheme of the V MAX SHO®, the cowl will become a popular addition in those applications where a 9.9 “kicker” is used with a V MAX SHO outboard as primary power.


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Yamaha Marine Group Hosts Summer Media Event in Baltimore

National Aquarium and Inner Harbor Take Center Stage for New Product Showcase

Kennesaw, Ga., June 13, 2016 – Yamaha Marine Group announced today that it will host a summer media event June 14-15 in Baltimore, a portion of which will be held in conjunction with the National Aquarium® on the evening of June 14. Yamaha Marine sponsors the National Aquarium with outboards for the organization’s 35-foot research vessel, which is dedicated specifically to shark research and sampling, as well as the restoration of wetlands in the area. 


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New Yamaha Talon™ Pontoon SDS™ Propeller Brings Quiet Performance to Midrange-powered Pontoons

Blade design combined with Yamaha's smooth and quiet Shift Dampener System

Kennesaw, Ga., June 9, 2016 – Yamaha Marine Group announced today the launch of the Talon Pontoon SDS Propeller, which provides the solution for many of today’s midrange-powered pontoons. The proven blade design is now combined with the smooth, quiet-shifting and low-speed operational benefits of Yamaha’s exclusive Shift Dampener System (SDS), which customers have come to appreciate in many of Yamaha’s Endless Propeller Solutions. 


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Watching Bass Chase Bait Keyed Omori’s Elite Win

Fishin' Vol. 9, No. 2

Yamaha Pro Changed Lures to Imitate Shad

Takahiro Omori’s recent Bassmaster® Elite Series victory on Alabama’s Wheeler Lake underscores just how important it is for a fisherman to be observant of both bass and baitfish activity going on around him. After seeing a bass chase a shad to the surface right in front of him, the Yamaha Pro changed lures, caught that bass, and went on to win with a total of 81 pounds, six ounces.


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Yamaha Marine Donates F115 Outboard to

Used to power scouting vessel for remote coastal clean-ups

Kennesaw, Ga., May 19, 2016 – Yamaha Marine Group has stepped up to help with the donation of an F115 outboard and propeller. The donations will help power the organization’s 19-foot Monarch scouting vessel, which is used to identify clean-up sites in hard-to-access coastal areas.


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