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Newsroom

Yamaha Recognized Again for Excellence in Customer Satisfaction

Award marks achievement of fifteenth consecutive award

MIAMI, Fla., February 11, 2016 — Yamaha Marine Group announced today from the Miami International Boat Show®   that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the fifteenth consecutive, an achievement no other outboard manufacturer can claim

02/16/2016

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Yamaha Marine Group Launches First Installment in New Service Management Workshop Online Training Series

Online modules build upon Yamaha’s highly successful live-training sessions

Kennesaw, Ga. - Feb. 9, 2016 –  Yamaha Marine Group announced today the launch of an all-new online training series focused on increasing efficiency and profitability in marine service departments.  This first installment of the series, Service Management Workshop: Building an Effective Service Team, is available now through Yamaha Marine University Online (YMU Online).  Two subsequent installments are slated for release in the coming weeks.

02/09/2016

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Yamaha Marine Announces Fourth Video in “Fishing with Helm Master®” Series

Video Highlights Use of Helm Master Joystick While Fishing on Structure

Miami, Fla., Feb. 8, 2016 – Yamaha Marine Group announced today from the Miami International Boat Show® the release of “Fishing on Structure” – the fourth short video in the new “Fishing with Helm Master” series that portrays the many real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system.

02/08/2016

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Yamaha Launches the “Yamaha Classic Contest” Photo Contest

Winner to receive all-expense paid trip to 2016 Bassmaster Classic

Kennesaw, Ga., Feb. 1, 2016 – Yamaha Marine Group announced today the launch of the 2016 “Yamaha Classic Contest” on Facebook®, Twitter®, and Instagram®.  The contest invites participants to send in their Yamaha photos and awards the entry that best represents Yamaha and/or the Yamaha Marine lifestyle.

02/02/2016

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Yamaha Marine Group Unveils New 2.5-Horsepower Portable Outboard

Yamaha’s Lightest Portable is Consumer and Environmentally Friendly

Kennesaw, GA – Jan. 6, 2016 – Yamaha Marine Group announced today the introduction of a new 2.5-horsepower four-stroke portable outboard. The new Yamaha F2.5 is now certified with three stars from the California Environmental Protection Agency Air Resources Board (C.A.R.B.) for “ultra-low emissions,” due to internal improvements that make combustion cleaner and more efficient.

01/06/2016

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Yamaha’s “Legendary Reliability” Sales Event Gives Customers Great Reasons to Buy New Outboards During the First Quarter of 2016

Customers can boost purchase value of popular models early in the season

KENNESAW, Ga., Jan. 1, 2016 — Yamaha Marine Group announced today the “Legendary Reliability” Sales Event, a new promotion that offers consumers two great ways to build in additional value with the purchase of an eligible, new select Yamaha outboard during the first quarter of 2016. 

12/31/2015

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“The Great V8” Sales Event from Yamaha Marine Gives Customers Exciting Reasons to Go Big on Outboard Power in 2016

Offers consumers additional value to Yamaha F350 purchase

KENNESAW, Ga., Dec. 15, 2015 — Yamaha Marine Group announced today “The Great V8” Sales Event, a new promotion that offers consumers an excellent way to build in additional value to the purchase of new V8 Yamaha 350-horsepower, four-stroke outboards.

12/15/2015

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Wrong Rod Choice Often Leads to Lost Fish

Fishin' Vol. 8, No. 12

Yamaha Pro Todd Faircloth Matches Rod Actions to Specific Lures

Among his contemporaries in professional bass fishing, Todd Faircloth rates as one of the most consistent anglers in the sport, regularly finishing well and always a threat to win any tournament he enters. The Yamaha Pro has a simple answer for his consistency: he doesn’t lose very many fish.

12/03/2015

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How to Clean Striped Bass Like a Pro

Saltwater Fishin' Vol. 7, No. 8

Make this great gamefish into great table fare

Striped bass are the most sought after gamefish on the East Coast. So many anglers fish for them, especially during the spring and fall migrations from their breeding grounds in the Mid-Atlantic to New England and back again, that they are highly regulated. Most of the member states that make up the Atlantic States Marine Fisheries Commission, the interstate compact that manages striped bass, currently have a bag limit of one fish with a minimum size of 28 inches for ocean-caught stripers. 

11/24/2015

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‘Burning’ Spinnerbaits Bring Reaction Strikes from Fall Bass

Fishin' Vol. 8, No. 11

Yamaha Pro Matt Herren Uses a Fast Retrieve to Trigger Bass Into Biting

November ranks as one of Matt Herren’s favorite months of the year, but not because he enjoys deer hunting and most whitetail seasons open this month. Rather, the Yamaha Pro knows November means it’s time to burn his spinnerbaits for autumn bass.

11/05/2015

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