Welcome to the Blue Life.

It's always boating season here. When you can't be on the water, drift on by for all things boating and fishing - and a taste of the Blue Life. Where the lines are tight, there's no land in sight and the Yamahas are always purring.'

Lifestyle

Exploration: The Key to Understanding the World

Yamaha helps power expeditions that unlock greater understanding in challenging marine environments

Raw beauty and tough conditions go hand-in-hand during Hurtigruten® expeditions. Brave patrons who choose to voyage with the expert Hurtigruten Expeditions team experience captivating landscapes, awe-inspiring scenery and destinations teaming with life. These kinds of trips not only command the highest levels of respect for nature and pioneer a greener way of cruising, but they also require a tremendous trust ...

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Featured

Artificial Reefs to the Rescue
How Yamaha Changed the Way I Fish
Justin Hamner ‘Had A Feeling’ He Would Win Bassmaster Classic
Four Incredible Bioluminescent Experiences
Not Your Grandma’s Tuna Salad
19-Year Old Yamaha Angler Youngest To Compete in Series
The Self-Taught Captain Becomes the Teacher
Find the Right Boat for Your Lifestyle
Spring into the Boating Season
Around the Loop in 34 Days
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Upcoming Events

BOAT SHOWS, DEMO TOURS & TOURNAMENTS SEE ALL