Company News

Yamaha’s Extends Relationship with OCEARCH

Posted 6/18/2013


KENNESAW, Ga., June 18, 2013 — Yamaha Marine Group announced today it has extended its relationship with OCEARCH, an organization that strives to maintain the health of the world’s oceans through research, specifically focused on sharks. As the exclusive outboard motor sponsor of OCEARCH, Yamaha will provide F300 and F150 power for the team’s Contender® 28T and SAFE® Boat.

“Ocean conservation and education is of utmost importance to Yamaha and that’s why we are so pleased to support the incredible research being conducted by the OCEARCH team,” said Dale Barnes, Division Manager, Marketing, Yamaha Marine Group.

OCEARCH expeditions are advancing both marine research of apex predators and STEM (Science, Technology, Engineering and Mathematics) Learning through the OCEARCH Education Curriculum featuring the Global Shark Tracker, a STEM learning tool being developed by Landry's. OCEARCH is a proven global model with multi-year funding from Caterpillar, Inc. for field research that generates knowledge at an unprecedented rate, in near real time. Sixteen expeditions have been competed to date with over 30 research papers in process or completed, in collaboration with over 20 institutions and 50 scientists. During the course of the next few years, OCEARCH will travel to the Southeast and Northeast coasts of the U.S., the Far East and the Galapagos Islands to complete eight additional expeditions.

“We are so pleased to have Yamaha on our team again as our official outboard motor sponsor,” said Chris Fischer, Founding Chairman and Expedition Leader, OCEARCH. “The bottom line is if equipment fails on us, serious consequences can occur. That is why we only use the most dependable equipment in the world. When it comes to outboard power we need to capture mature white sharks over 4,000 lbs, while maximizing the safety of our crew, there is only one choice – it’s Yamaha.”

Fans can follow the OCEARCH team on their expeditions by visiting http://ocearch.org, or accessing the Global Shark Tracker through

OCEARCH is a non-profit organization with a global reach for unprecedented research on the ocean’s giants, supporting leading researchers and institutions seeking to attain groundbreaking data on the biology and health of sharks, in conjunction with research on shark life history and migration. The researchers OCEARCH supports work aboard the M/V OCEARCH, a 126’ vessel equipped with a custom 75,000 hydraulic lift and research platform, which serves as both mothership and at-sea laboratory. OCEARCH expeditions, through the financial support of Caterpillar® and critical product sponsors such as Yamaha, Costa®, Yeti®, Contender®, SAFE® and Mustad® facilitate data that is in turn shared on the Global Shark Tracker with the world for free, enabling students and the public to learn alongside PhDs. In August of 2013, a new OCEARCH STEM Curriculum for 6-8 grade students, based on the Global Shark Tracker and developed by Landry’s, will be launched nationally. More information on OCEARCH can be found at, including access to the Global Shark Tracker.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builder partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit

REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear. © 2013 Yamaha Motor Corporation, U.S.A. All rights reserved.

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