Company News Yamaha’s New “Proven Choice Sales Event” Gives Consumers Even More Value with the Purchase of a New Outboard Posted 1/3/2012 YAMAHA MARINE GROUP NEWS RELEASE, JANUARY 3, 2012 KENNESAW, Ga., January 3, 2012 — Yamaha Marine Group today announced “The Proven Choice Sales Event,” a new promotion that gives consumers two great ways to build-in additional value with their purchase of a new Yamaha outboard. “With this new promotion, consumers really have the opportunity to extend their purchasing power,” said Dale Barnes, Division Manager, Marketing, Yamaha Marine Group. “ ‘The Proven Choice Sales Event,’ offers real value. It’s very hard to say ‘no’ to an offer like this one.” The promotion applies to eligible, new Yamaha 2.5 to 350 hp four-stroke outboards and provides the purchasing consumer a choice of either five years of warranty protection (three years of Yamaha Limited Warranty Coverage along with an additional two year Yamaha Extended Service, Y.E.S., plan) or a credit, on select eligible models, of up to $2,000 based on MSRP towards the purchase of goods and/or services available at the authorized participating Yamaha Outboard dealer that sold the outboard at no extra cost to the purchasing consumer. “The Proven Choice Sales Event” is effective for select eligible new outboards purchased and warranty registered between January 3, 2012 and March 31, 2012. Consumers should see their authorized, participating Yamaha outboard dealer for a complete list of eligible outboards and all terms and conditions. Other restrictions and conditions apply. Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com. Contact: Martin Peters Manager, Communications Yamaha Marine Group (770) 420-5829 FOR IMMEDIATE RELEASE ### *PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused not previously warranty registered) eligible Yamaha 2.5 to 350 HP four stroke outboard is choice of either a 24-month Yamaha Extended Service contract (choice offered in Florida is a 24-month Yamaha Limited Warranty), or a credit based on M.S.R.P. towards the purchase of goods and/or services at the authorized participating dealer that sold the outboard, at no extra cost to consumer. NO BENEFIT SUBSTITUTIONS. To be eligible, outboards must also have been manufactured since April 2005. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold, PDI completed, delivered and warranty registered on Y.M.B.S. by the dealer in accordance with Yamaha’s Promotion and warranty registration requirements during applicable dates. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this Promotion at any time. Other restrictions and conditions apply. © 2012 Yamaha Motor Corporation, U.S.A. All rights reserved. This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.