Company News

Yamaha Continues as B.A.S.S. Sponsor Through New Multiyear Agreement

Posted 9/21/2016


BIRMINGHAM, Ala. —B.A.S.S. and Yamaha Marine Group have signed an agreement for Yamaha to continue to sponsor Bassmaster events through 2020.

Yamaha is an Official Premier Engine Sponsor of all B.A.S.S.-owned events. These include the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, Carhartt® Bassmaster College Series and the grass-roots B.A.S.S. Nation regional tournaments. Also included is the Bassmaster Classic, the annual world championship of bass fishing.

Yamaha Marine Group, based in Kennesaw, Georgia, markets and supports a full line of four-stroke outboards for bass and other boats. B.A.S.S., based in Alabama, is the most prestigious fishing tournament organization in the world, as well as a membership organization of more than 500,000 avid bass anglers.

“The B.A.S.S. tournaments give Yamaha the opportunity to demonstrate the power of the V MAX SHO outboards year round,” said Dale Barnes, Division Manager, Marketing, Yamaha Marine Group. “We are proud of the fact that our outboards provide anglers with the most reliable way to get to the fish, and we appreciate the opportunity B.A.S.S. gives fans to learn from the pros.  The B.A.S.S. sponsorship provides a great way for Yamaha to support the sport and reach the fans who love and live it.”

“B.A.S.S. is pleased to have Yamaha on board once again as an Official Premier Engine Sponsor,” said Bruce Akin, CEO of B.A.S.S. “We look forward to working together during the next four years to promote and grow the sport of bass fishing.”

At Bassmaster events, Yamaha showcases its V MAX SHO® outboards built to power bass boats. Fishing fans are able to experience the V MAX SHO’s performance capabilities by taking a free ride through the Yamaha Demo Tour conducted at the Bassmaster Classic and during Elite Series events. The program also allows fans to interact with Yamaha Pro Anglers who participate in the largest bass fishing tournaments in the country.

Yamaha also reaches fishing fans through other B.A.S.S. properties. They include “The Bassmasters” TV show, Bassmaster and B.A.S.S. Times magazines and


About Yamaha Marine

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit

About B.A.S.S.

For more than 45 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website and ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Carhartt Bassmaster College Series, B.A.S.S. Nation events and the ultimate celebration of competitive fishing, the Bassmaster Classic.

B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.



This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement. Bassmaster, B.A.S.S. Times and Bassmaster Classic are registered trademarks of B.A.S.S. Inc./B.A.S.S. LLC.