Company News Yamaha Marine Group Announces Enhanced Mobile Experience for YamahaOutboards.com Posted 7/30/2014 RESPONSIVE DESIGN OFFERS OVERALL BETTER VIEWING EXPERIENCE Kennesaw, Ga., July 30, 2014 – Yamaha Marine Group announced today it has reengineered its YamahaOutboards.com website for mobile users to offer a more optimized experience on the go. “We continue our commitment to provide Yamaha consumers and dealers with an even better online experience, and that includes our mobile community,” said Frank Wilhelm, Yamaha Marine Group Manager, Advertising. “Mobile and tablet traffic to the website have steadily increased, so the need was clear to provide information in a more streamlined and mobile-friendly format.” The new Yamaha Outboards mobile-optimized website provides consumers with an easy-to-digest format that includes cleaner graphics and copy. The website’s design is responsive, so the website scales appropriately to whatever screen size is in use, resulting in easier navigation. These improved features greatly reduce the need for pinching, panning, scrolling and zooming, offering an overall better viewing experience. The new Yamaha Outboards mobile experience underscores Yamaha’s focus on reliability, performance and innovation, whether online or on the water. Consumers can expect even more enhancements and features in the future. In the meantime, start exploring at YamahaOutboards.com. Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s Customer Satisfaction Index (C.S.I.) Award every year since its inception. Visit YamahaOutboards.com. # # # This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.