Newsroom


Company News

Yamaha Marine Group Endorses Code of Ethics for Yamaha’s Pro Fishing Teams

Posted 9/27/2016

LETTER FROM YAMAHA MARINE PRESIDENT BEN SPECIALE CALLS FOR SAFETY ON WATER, STEWARDSHIP OF NATURAL RESOURCES TO PRESERVE FUTURE OF THE SPORT

Kennesaw, Ga., September 27, 2016 – Yamaha Marine President Ben Speciale today issued a letter to Yamaha’s freshwater and saltwater Pro Angler teams that endorses a Code of Ethics regarding safety on the water and stewardship of natural resources to help preserve the future of recreational fishing.

The Code of Ethics, which will be included in Yamaha’s Pro Staff agreements, outlines conduct regarding the environment as well as caught fish; adherence to basic safety rules; compliance with boating and fishing regulations; and a call to become involved with fishing legislation.

“Our Code of Ethics serves as a reminder for our anglers to keep safety and ethics top of mind while on the water,” said Ben Speciale, President, Yamaha Marine Group. “We are extremely proud of our anglers, and as we fight to protect the future of our sport, it becomes of utmost importance to observe the highest code of conduct for safety as well as to take the responsibility to advocate for issues that affect the entire recreational fishing community.”

Several national recreational fishing organizations have endorsed Yamaha Marine’s Code of Ethics, including the Coastal Conservation Association, the American Sportfishing Association®, and the Center for Coastal Conservation®.

“We are pleased to endorse Yamaha Marine’s Code of Ethics, which not only encourages observation of safety and regulations, but also considers other actions that enhance the availability of our resources, now and in the future,” said Pat Murray, President, Coastal Conservation Association.

"Yamaha’s Code of Ethics sets a great example for the nationwide effort to help keep our waters safe, which coincides with our mission of looking out for the interests of the entire recreational fishing community,” said Mike Nussman, President and CEO, American Sportfishing Association®.

"Good stewardship of marine resources is one of the first rules of conservation,” said Jeff Angers, president of the Center for Coastal Conservation®. “Yamaha’s Code of Ethics reaffirms that anglers – the original conservationists – continue their responsibility for the environment, and encourages all anglers to become advocates for recreational fishing.”

If anglers and boaters wish to join other anglers across America to endorse the Official Angler Code of Ethics, they can do so at http://bassforsalt.com/codeofethics.  

 

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

 

This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.