Company News

Yamaha Marine Group Launches First Installment in New Service Management Workshop Online Training Series

Posted 2/9/2016


Kennesaw, Ga. - Feb. 9, 2016 –  Yamaha Marine Group announced today the launch of an all-new online training series focused on increasing efficiency and profitability in marine service departments.  This first installment of the series, Service Management Workshop: Building an Effective Service Team, is available now through Yamaha Marine University Online (YMU Online).  Two subsequent installments are slated for release in the coming weeks.

The first module in the series focuses on service department essentials such as sales-to-service communication, service-to-parts communication, customer communication, and the best practices that make these interactions as efficient and profitable as possible.  Yamaha dealers can access the new service management workshop modules along with additional product and business training modules through YMU Online.

The new training series makes the valuable lessons of Yamaha’s popular Service Management Workshop live training available online to dealers across the country.  The modules are designed to provide a foundation for successful management of marine service departments with topics including service absorption, process mapping, and service department efficiency, among many other subjects.

“I am very excited to announce that dealers can now access the valuable business lessons of our Service Management Workshop series without ever having to leave their dealerships,” said Joe Maniscalco, Division Manager, Yamaha Service Department.  “Every single marine dealership can benefit from these new online training courses, and I believe they will ultimately become a resource dealers revisit again and again.”

“Hundreds of dealers have attended Yamaha Marine University’s Service Management Workshop courses over the years, with countless stories of vitalized service departments attributed to the live training,” added Martin Peters, Manager, Marine Dealer Training, “The new modules build upon that momentum, while making new service training content available to Yamaha’s entire dealer network.”

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Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit

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