Company News

Yamaha Marine Group Launches Website for Ultimate User Experience

Posted 2/1/2012

Kennesaw, Ga., February 1, 2012 – Yamaha Marine Group announced today it has launched its reengineered website to provide consumers and dealers with an enhanced online experience.

“We are committed to providing Yamaha consumers and dealers with the ultimate experience on the water as well as online”, said Frank Wilhelm, Yamaha Marine Group Manager, Advertising.  “So, we reviewed metrics and survey data from our previous site to make sure our new site gives consumers and dealers what they need from their online Yamaha experience.”

With the majority of consumers conducting online research prior to major purchases, it was important to offer more product information and visuals. The new site serves these up in smart, efficient ways, helping to inform consumers about Yamaha Outboards.

Some of the new features include:

  • Product Carousel: With a simple click customers can rotate and examine Yamaha’s full product line of outboard engines. 
  • Side-by-Side Comparison: With so many products to choose from, the side-by-side comparison option allows for a full analysis of each item to determine the best features and equipment for individual’s personal use.
  • Mobile Optimization: Increasing numbers of people are using smartphones to gather information, and this enhanced web experience will make that much easier.
  • Enhanced User Experience: The clean look and feel of the site as well as the orderly structure allows for quick and easy navigation. There’s also access to video and interactive content such as a daily fishing forecast.
  • Interactive Events Calendar: Select a month, filter by type of event or view information as a list or a calendar. The events calendar will keep boaters up to speed on the latest Yamaha happenings on the water.

The website was also designed with the social community in mind. Yamaha’s large and growing loyal fan base is a testament to Yamaha owners’ passion and enthusiasm for the brand and the boating lifestyle. In order to live up to the expectations of their social-savvy followers, Yamaha integrated Facebook® and Twitter® streams into the new site. This new social hub allows consumers to track social posts from Yamaha, pro anglers and fellow Yamaha fans about the latest product and industry news. 

To keep the social and mobile momentum going, Yamaha Outboards is also on the verge of releasing a free app for the iPhone® and iPod Touch®, which will be available for download through iTunes® in time for the Miami International Boat Show®.

Overall, this new online experience reinforces the idea that Yamaha has become synonymous with reliability, performance and innovation. At every turn, this site assures customers that Yamaha is their best investment. 

The redesigned site, mobile optimization and highly anticipated iPhone app reflect Yamaha Outboards’ commitment to providing consumers with the best experience – online and on the water. Both seasoned boaters and those looking to join the boating scene will find these new digital offerings to be smart, user-friendly and just plain fun to use—much like Yamaha outboards. And because Yamaha has become synonymous with high performance and incredible innovation, consumers can expect even more enhancements and features in the future. In the meantime, start exploring at

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s Customer Satisfaction Index (C.S.I.) Award every year since its inception. Visit

This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.  iPhone, iPod Touch and iTunes are registered trademarks of Apple Inc.