Company News

Yamaha Marine Group to Sponsor Education Track at 2014 MDCE

Posted 11/7/2014


Kennesaw, Ga., November 7, 2014 – Yamaha Marine Group announced today that it will sponsor three educational workshops within the service track at this year’s Marine Dealer Conference and Expo, November 16-19 at the Orange County Expo Center in Orlando. MDCE offers marine dealers the opportunity to learn from the industry’s leading experts and explore the latest trends as well as take part in a variety of educational tracks focusing on sales, marketing, service and management topics.

Yamaha Marine University™ instructor and marine dealership consultant Valerie Ziebron will teach three service-track workshops at this year’s event. The “Build a Service Dream Team” segment will explore the key human resource elements needed to create an outstanding service team. “Turn Upset Customers into Loyal Ones” will examine the positive conflict resolution techniques needed to improve customer satisfaction and loyalty, and “Lessons Learned from the Master Service Advisor” will analyze the mindset, tools, and habits that allow master service advisors to excel.

"This is looking to be the best MDCE yet with record attendance and participation,” said Ziebron. “My three workshops are jam-packed with best practice golden nuggets that have helped dealerships of all sizes improve their service departments.  I am particularly excited to have Master Service Advisor Dan Fujiwara as a guest.  His decades of experience and incredible expertise will be a huge benefit for workshop attendees.”

Build a Service Dream Team

Monday, 9/17/14 8AM*

*Additional fee applies

Turn Upset Customers into Loyal Ones

Tuesday, 9/18/14 3:45PM

Lessons Learned from the Master Service Advisor

Wednesday 9/19/14 10:30AM

For more information, please visit /


Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit


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