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Yamaha Marine Launches Mobile Websites

Posted 4/7/2011

YAMAHA MARINE GROUP NEWS RELEASE, APRIL 7, 2011

Kennesaw, Ga., April 7, 2011 – Yamaha Marine Group announced today it has launched mobile versions of its V MAX SHO® (www.discovervmaxsho.com) and V6 Offshore (http://www.discoverv6offshore.com) websites, making Yamaha the first in the outboard industry to offer such a service to consumers.

“Our research tells us that a growing number of Yamaha outboard customers are using smart phones,” said Frank Wilhelm, Yamaha Marine Group Advertising Manager. “They are using mobile digital devices to access the existing V MAX SHO® and V6 Offshore websites. We wanted to make sure we are providing the best service possible for them.”

Yamaha Marine relied upon research to identify the most valuable content within the existing V MAX SHO® and V6 Offshore micro sites and has converted these areas - Features & Benefits and Blogs - to a user–friendly mobile experience. In addition, the mobile sites feature easy–to–find links to the dealer locator, videos and full-site content.

Starting today, when users access the V MAX SHO® and V6 Offshore micro sites from a hand-held device, they will find that the experience has been optimized for the mobile world. Now, Yamaha Marine customers who are considering a purchase or following a favorite pro through a blog will have access to all of the information they need through iPhone®, Android™ and other mobile handsets.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

Contact: Martin Peters 
Manager, Communications 
Yamaha Marine Group 
(770) 420-5829

FOR IMMEDIATE RELEASE

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This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.