Product News

Yamaha Sets Schedule for 2013 V MAX SHO® Demo Tour

Posted 4/22/2013


Kennesaw, Ga., April 22, 2013 -- Yamaha Marine Group today announced the 2013 schedule for the Discover V MAX SHO® Demo tour, a national program consisting of high-performance demo rides in 18 markets designed to show the benefits of Yamaha’s V MAX SHO®, an outboard motor that is becoming known as the most capable in the realm of bass fishing.                                                                                                                                                                                                                                                    

"The V MAX SHO® Demo Tour allows consumers to see and feel just how game changing these outboards really are,” said Dale Barnes, Yamaha Marine Group Division Manager, Marketing. “The holeshot and midrange punch are unequalled. We can say that, you’ve heard it, but it needs to be experienced, and that’s what this tour is all about.”

The 2013 Discover V MAX SHO® Demo tour kicked off Friday, February 22, during the Bassmaster® Classic in Tulsa.  Activities took place on Grand Lake in Grove, Ok., where over 80 fishing fans signed up to ride in Skeeter® bass boats equipped with Yamaha VF250LA V MAX SHO outboards.

In conjunction with The Discover VMAX SHO® Demo tour, for a limited time, Yamaha is offering a special promotion. The first 100 participants each day to take advantage of the demo ride will receive a voucher good for a one-year Yamaha Extended Service contract (Y.E.S.) (choice offered in Florida is a 12-month limited warranty) with an MSRP value of up to $1,500.00. The voucher can be redeemed only after the customer has purchased a new VMAX SHO®.  Some restrictions apply.  Additional terms and conditions apply.  See for complete details.   

At the heart of the VMAX SHO® is an all-new four-stroke 4.2-liter V6 powerhead that provides the best power-to-weight ratio in its class. With considerably more displacement than its competitors, the 4.2-liter outboard employs new materials and processes that help make it lighter, more efficient and powerful.

The VMAX SHO® is 34 pounds lighter than its two-stroke predecessor, the VMAX Series 2, and burns less fuel, about 12 percent less on average. That makes longer runs possible between fill ups, and that could mean the difference between getting to the fish or not. Overall, fuel efficiency is best in class.

 The new outboards not only offer better performance, they deliver that performance with the same clean, quiet smooth demeanor four-strokes are famous for. Whether at idle, part or wide open throttle, the VMAX SHO® is smoother and quieter than the VMAX Series 2.

The current schedule for the 2013 Yamaha VMAX SHO® Demo Tour is as follows:


Feb. 22 - 24

Bassmaster Classic® Championship

March 14 -17

Bassmaster® Elite Series - Sabine River Challenge

March 15 - 16

Texas Oilman’s, BASS® Invitational  

March 21- 24

Bassmaster® Elite Series - Falcon Slam

April 18 - 21

Bassmaster® Elite Series - Ramada Quest

April 24 - 27

Mark's Outdoors Tournament - Lay Lake Open

May 2 - 5

Bassmaster® Elite Series - West Point Lake Battle

May 9 - 12

Bassmaster® Elite Series - Alabama River Charge

May 21 - 25

Boat U.S.® Collegiate Bass Championship

June 7 - 10

Skeeter® Owners’ Tourney

June 20 - 23

Bassmaster® Elite Series - Mississippi River Rumble

July 18 - 20  

AIM Pro Team Challenge

Aug.  8 - 11

Bassmaster® Elite Series – St. Lawrence River Showdown

Aug.  22 - 25

Bassmaster® Elite Series – Lake St. Clair Championship

Oct. 4 - 5

Madisonville Marine Skeeter® Classic

Oct. 25 - 26

Carolina Bass Challenge Championship

Please go to for more information about the Discover VMAX SHO® Demo tour and for schedule updates as they become available.  Tour dates are subject to change.


Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit


Contact: Martin Peters 
Manager, Communications 
Yamaha Marine Group 
(770) 420-5829




*The information and data contained herein is approximate and subject to many factors and variables, including but not limited to atmospheric, water, and equipment conditions, and operator ability.  Therefore, such information and data is provided as a guideline only.

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