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Yamaha Marine Announces “Power and Performance” Sales Event

Posted 1/4/2024

KENNESAW, Ga., January 4, 2024 Yamaha Marine kicks off the new year with the “Power and Performance” sales event, a promotion that builds in exceptional value with the purchase of eligible Yamaha four-stroke outboards just in time for boat show season. From January 4, 2024, through March 31, 2024, customers who purchase select, new Yamaha four-stroke outboards have several options to add value depending on horsepower range.

Through the new promotion, customers who purchase eligible, new Yamaha outboards in the 30-to-300 horsepower range or the 425 and 450 horsepower models have an opportunity to add two years of Y.E.S. coverage to Yamaha Limited Warranty coverage. For new eligible 30-300 hp outboards that means  a total of five years of warranty protection. For new eligible 425-450 hp outboards that means a total of seven years of warranty protection.  As a bonus, customers who purchase new eligible outboards in the 115-450 horsepower range  and also purchase, install and activate Siren 3 Pro can receive $1,000 in dealer credit and half off a Siren 3 Pro subscription. Finally, the “Power and Performance” sales event gives customers who purchase Yamaha outboards in the 2.5-to-25 horsepower range the ability to earn up to $200 in dealer credit based on MSRP.

“2024 is going to be a great year to go boating, and we want to make sure our customers have the power they need on the water,” said Susan Camp, Division Manager, Marketing, Yamaha Marine Engine Systems. “Through the ‘Power and Performance’ sales event, Yamaha meets customer demands by boosting the purchase value of some of our most popular outboard models.”

Yamaha’s “Power and Performance” sales event is effective for eligible, new Yamaha four-stroke outboards purchased from January 4, 2024, through March 31, 2024.

Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit

*PROGRAM TERMS AND CONDITIONS: *PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused, not previously warranty registered) select eligible Yamaha four stroke outboard is based on horsepower as follows: 30 -450 hp is a 24-month Yamaha Extended Service contract (choice offered in Florida is an additional 24-month Yamaha Limited Warranty); or 2.5 hp to 25 hp is a credit toward the purchase of goods and/or services, based on MSRP, at the authorized participating dealer that sold the outboard, at no extra cost to consumer. Consumers who purchase an eligible new 115-450 hp four stroke outboard and also purchase and activate a Siren 3 Pro will receive: (i) a $1,000 credit toward  purchase of goods and/or services, based on MSRP, at the authorized participating dealer that sold the outboard, at no extra cost to the consumer; and (ii) half (1/2) off the new Siren 3 Pro subscription price using promo code: WhyWait50, subject to the following: (a) the Siren 3 Pro must be installed on the boat with the registered and eligible outboard unit; (b) consumer must visit and purchase an annual, seasonal or monthly cellular (Main Device) subscription and enter the WhyWait50 promo code during the checkout process for the half (1/2) off discount (discounts are based on published prices in effect at time of activation); (c) Siren 3 Pro subscriptions must be activated by June 30, 2024; (d) a purchase of a new boat with an eligible outboard(s)  already pre-installed with a Siren 3 Pro Main Device are eligible; (e) Why Wait50 promo code is not applicable for any subsequent subscription renewal; and (f) limited to one (1) Siren 3 Pro and one (1) subscription per consumer. To be eligible, outboards must also have been manufactured since January 2017. New outboard models introduced after January 1, 2024 are not eligible.  Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold January 4, 2024 – March 31, 2024, and PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time.


This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement. 

REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
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