Company News
Mary Jo Reinhart Appointed Director of Sales for Torqeedo, Inc.
Posted 7/16/2025
CRYSTAL LAKE, Ill. – July 15, 2025 – Mary Jo Reinhart is the new Director of Sales for Torqeedo Inc., the North American subsidiary of Torqeedo GmbH. In this role, Reinhart leads OEM and retail sales across North America. She also oversees key distributor relationships and core business operations for the company’s low-voltage product line. Her responsibilities include management of retail and distributor accounts, inventory forecasting, stock allocation, customer service operations and sales policies.
“Mary Jo continues to play an essential role in the growth of Torqeedo and the broader electric boating movement in North America,” said Mark Tracy, President, Torqeedo Inc. “She brings unmatched product knowledge, a great work ethic and a long-standing commitment to our dealers, customers and OEM partners.”
Reinhart began her Torqeedo career in 2011 as a customer service representative. When she took on the role of Inside Sales Manager, she built and expanded Torqeedo’s North American dealer network, provided technical guidance to OEMs and end users, earning accolades for her responsiveness and product expertise. She was instrumental in scaling Torqeedo’s dealer network to more than 300 partners. Reinhart served as Director of OEM and Retail Sales for Torqeedo North America from 2019 to 2021, posting a 30 percent sales increase, driven in large part by Reinhart’s strategy and execution.
In 2024, Reinhart accepted a role with Ilmor Engineering, a marine propulsion manufacturer, where she served as Brand Manager for ION, a newly launched electric outboard product. Her responsibilities included supporting the development of reseller programs, coordinating with marketing to implement brand strategy in the field, and assisting with training, warranty system alignment and dealer-level materials.
Reinhart continues to support the advancement of clean propulsion. She works closely with internal teams on market education efforts, media engagement and dealer development strategies. Reinhart reports directly to Mark Tracy, Vice President, Yamaha U.S. Marine Business Unit, and President, Torqeedo Inc.
Torqeedo is a leading company for electric mobility on the water. Founded in 2005 in Starnberg, Germany, the company develops and manufactures electric and hybrid drive systems from 0.5 to 200 kW for commercial applications and recreational use. Torqeedo® products are characterized by an uncompromising high-tech focus, maximum efficiency, system integration and solutions for a holistic energy management aboard. www.torqeedo.com
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
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This document contains many of Torqeedo and Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2025 Yamaha Motor Corporation, U.S.A. All rights reserved.
“Mary Jo continues to play an essential role in the growth of Torqeedo and the broader electric boating movement in North America,” said Mark Tracy, President, Torqeedo Inc. “She brings unmatched product knowledge, a great work ethic and a long-standing commitment to our dealers, customers and OEM partners.”
Reinhart began her Torqeedo career in 2011 as a customer service representative. When she took on the role of Inside Sales Manager, she built and expanded Torqeedo’s North American dealer network, provided technical guidance to OEMs and end users, earning accolades for her responsiveness and product expertise. She was instrumental in scaling Torqeedo’s dealer network to more than 300 partners. Reinhart served as Director of OEM and Retail Sales for Torqeedo North America from 2019 to 2021, posting a 30 percent sales increase, driven in large part by Reinhart’s strategy and execution.
In 2024, Reinhart accepted a role with Ilmor Engineering, a marine propulsion manufacturer, where she served as Brand Manager for ION, a newly launched electric outboard product. Her responsibilities included supporting the development of reseller programs, coordinating with marketing to implement brand strategy in the field, and assisting with training, warranty system alignment and dealer-level materials.
Reinhart continues to support the advancement of clean propulsion. She works closely with internal teams on market education efforts, media engagement and dealer development strategies. Reinhart reports directly to Mark Tracy, Vice President, Yamaha U.S. Marine Business Unit, and President, Torqeedo Inc.
Torqeedo is a leading company for electric mobility on the water. Founded in 2005 in Starnberg, Germany, the company develops and manufactures electric and hybrid drive systems from 0.5 to 200 kW for commercial applications and recreational use. Torqeedo® products are characterized by an uncompromising high-tech focus, maximum efficiency, system integration and solutions for a holistic energy management aboard. www.torqeedo.com
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
###
This document contains many of Torqeedo and Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2025 Yamaha Motor Corporation, U.S.A. All rights reserved.