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Yamaha, B.A.S.S. Sign New Multi-Year Sponsorship Agreement

Posted 2/10/2021

Kennesaw, Ga. – February 10, 2021 – Yamaha and B.A.S.S. ® signed a new agreement that not only continues but also expands Yamaha’s sponsorship of Bassmaster® events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing.
“B.A.S.S. continues to elevate and grow competitive fishing. The organization is at the top of the game, and we’re confident in their abilities to take the sport to the next level,” said Yamaha U.S. Marine Business Unit President Ben Speciale. “The B.A.S.S. tournaments give Yamaha the opportunity to demonstrate the power of the V MAX SHO® outboards year-round, and we appreciate the opportunity B.A.S.S. gives fans to learn from the anglers.”
According to the agreement, Yamaha continues as an Official Premier Engine Sponsor of all B.A.S.S.-owned events. These include the Bassmaster Elite Series, B.A.S.S. Nation Divisional Tournaments, Bassmaster Opens Series, Bassmaster College Series, Bassmaster Team Championship, Bassmaster High School Series and the Bassmaster Classic, the annual world championship of bass fishing.
Yamaha Marine markets and supports a full line of four-stroke outboards for bass and other boats. B.A.S.S., based in Ala., is the most prestigious fishing tournament organization in the world, as well as a membership organization of more than 500,000 avid bass anglers. The agreement also gives Yamaha the ability to reach fishing fans through other B.A.S.S. properties including Bassmaster and B.A.S.S. Times magazines, and B.A.S.S. tournament coverage on FS1®, FS2® and FOX® Broadcasting.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine U.S. Business Unit, based in Kennesaw, Ga., supports its 2,400 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bassmaster Opens Series, TNT Fireworks® B.A.S.S. Nation Series, Carhartt® Bassmaster College Series presented by Bass Pro Shops®, Mossy Oak® Fishing Bassmaster High School Series presented by Academy Sports + Outdoors®, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX® and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors® Bassmaster Classic® presented by Huk®.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2021 Yamaha Motor Corporation, U.S.A. All rights reserved.
This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement. B.A.S.S. and Bassmaster are registered trademarks of B.A.S.S. (IP), LLC.