Company News
Yamaha Marine Announces “Power Into Fall” Sales Event
Posted 10/12/2026
KENNESAW, Ga. -- Oct. 12, 2026 — Yamaha Marine gives customers more ways to add value to their next outboard purchase with the “Power Into Fall” sales event. From Oct. 12 through Dec. 14, 2026, customers who purchase select, new, eligible Yamaha four-stroke outboards can take advantage of additional Yamaha Extended Service (Y.E.S.) coverage and dealer credit, depending on horsepower range.
“‘Power Into Fall’ gives customers more ways to add value across a range of Yamaha outboard horsepower categories,” said Frank Wilhelm, Advertising and Digital Marketing Manager, Yamaha Marine Engine Systems. “From increased Y.E.S. coverage to dealer credit and a Siren bonus offer, the promotion provides added benefits with a Yamaha purchase as customers head into the fall and winter months.”
Through the promotion, customers who purchase eligible, new Yamaha outboards in the 30- to 350-horsepower range can receive three years of Y.E.S. coverage*, while customers who purchase eligible, new 425- and 450-horsepower outboards can receive two years of Y.E.S. coverage*.
Customers who purchase eligible, new Yamaha outboards in the 60-to-175-horsepower range can also receive up to $600 in dealer credit toward the purchase of additional goods and/or services, based on MSRP. The dealer credit is $300 for 60-to-90 horsepower models, $400 for 115-horsepower models and $600 for 150-to-175-horsepower models. For customers purchasing eligible, new Yamaha outboards in the 2.5-to-25-horsepower range, the “Power Into Fall” sales event offers up to $500 in dealer credit toward the purchase of additional goods and/or services, based on MSRP.
In addition, customers who purchase an eligible, new Yamaha outboard and activate a Siren subscription during the promotion dates can also receive a $500 dealer credit toward the purchase of Siren accessories.
Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
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*PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused, not previously warranty registered) select eligible Yamaha four stroke outboard is based on horsepower as follows: 60-175 HP is a 36-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 36 month Yamaha Extended Limited Warranty in lieu of Y.E.S. contract) and a dealer credit of up to $600, based on hp, toward the MSRP value of additional goods and/or services purchased; 30-50 HP and 200-350 HP is a 36-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 36-month Y.E.S. contract); 425-450 HP is a 24- month Y.E.S. (choice offered by Florida dealers is a 24-month Y.E.S. contract); 2.5 hp to 25 HP four stroke outboard is a dealer credit of up to $500, based on hp, toward the MSRP value of additional goods and/or services purchased, at the authorized participating dealer that sold the outboard, at no extra cost to consumer. If a new, eligible outboard is purchased and a Siren subscription is activated during the Promotion Dates, the consumer will receive $500 in dealer credit towards the purchase of Siren accessories. To be eligible, outboards must also have been manufactured since January 2019. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold October 12, 2026 – December 14, 2026 (“Promotion Dates”), and PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. Some exclusions may apply in the Yamaha Extended Limited Warranty offered by Florida dealers (as compared to the Y.E.S. contract), such as TRIP coverage. In Florida, Yamaha Extended Service is administered by Automotive Warranty Services of Florida, Inc. 175 W. Jackson Blvd, Chicago, IL 60604 (866) 937-3983. License # 60023. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time. Yamaha Motor Finance Corporation, U.S.A., dba Yamaha Financial Services, is an affiliate of Yamaha Motor Corporation, U.S.A. offering financing solutions to support Yamaha Dealers and loyal Yamaha Customers nationwide.
**Or Yamaha Extended Limited Warranty offered by Florida dealers, as applicable
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved
personal floatation device and protective gear. © 2026 Yamaha Motor Corporation, U.S.A. All rights reserved.
evice and protective gear. © 2026 Yamaha Motor Corporation, U.S.A. All rights reserved.
“‘Power Into Fall’ gives customers more ways to add value across a range of Yamaha outboard horsepower categories,” said Frank Wilhelm, Advertising and Digital Marketing Manager, Yamaha Marine Engine Systems. “From increased Y.E.S. coverage to dealer credit and a Siren bonus offer, the promotion provides added benefits with a Yamaha purchase as customers head into the fall and winter months.”
Through the promotion, customers who purchase eligible, new Yamaha outboards in the 30- to 350-horsepower range can receive three years of Y.E.S. coverage*, while customers who purchase eligible, new 425- and 450-horsepower outboards can receive two years of Y.E.S. coverage*.
Customers who purchase eligible, new Yamaha outboards in the 60-to-175-horsepower range can also receive up to $600 in dealer credit toward the purchase of additional goods and/or services, based on MSRP. The dealer credit is $300 for 60-to-90 horsepower models, $400 for 115-horsepower models and $600 for 150-to-175-horsepower models. For customers purchasing eligible, new Yamaha outboards in the 2.5-to-25-horsepower range, the “Power Into Fall” sales event offers up to $500 in dealer credit toward the purchase of additional goods and/or services, based on MSRP.
In addition, customers who purchase an eligible, new Yamaha outboard and activate a Siren subscription during the promotion dates can also receive a $500 dealer credit toward the purchase of Siren accessories.
Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
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*PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused, not previously warranty registered) select eligible Yamaha four stroke outboard is based on horsepower as follows: 60-175 HP is a 36-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 36 month Yamaha Extended Limited Warranty in lieu of Y.E.S. contract) and a dealer credit of up to $600, based on hp, toward the MSRP value of additional goods and/or services purchased; 30-50 HP and 200-350 HP is a 36-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 36-month Y.E.S. contract); 425-450 HP is a 24- month Y.E.S. (choice offered by Florida dealers is a 24-month Y.E.S. contract); 2.5 hp to 25 HP four stroke outboard is a dealer credit of up to $500, based on hp, toward the MSRP value of additional goods and/or services purchased, at the authorized participating dealer that sold the outboard, at no extra cost to consumer. If a new, eligible outboard is purchased and a Siren subscription is activated during the Promotion Dates, the consumer will receive $500 in dealer credit towards the purchase of Siren accessories. To be eligible, outboards must also have been manufactured since January 2019. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold October 12, 2026 – December 14, 2026 (“Promotion Dates”), and PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. Some exclusions may apply in the Yamaha Extended Limited Warranty offered by Florida dealers (as compared to the Y.E.S. contract), such as TRIP coverage. In Florida, Yamaha Extended Service is administered by Automotive Warranty Services of Florida, Inc. 175 W. Jackson Blvd, Chicago, IL 60604 (866) 937-3983. License # 60023. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time. Yamaha Motor Finance Corporation, U.S.A., dba Yamaha Financial Services, is an affiliate of Yamaha Motor Corporation, U.S.A. offering financing solutions to support Yamaha Dealers and loyal Yamaha Customers nationwide.
**Or Yamaha Extended Limited Warranty offered by Florida dealers, as applicable
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved
personal floatation device and protective gear. © 2026 Yamaha Motor Corporation, U.S.A. All rights reserved.
evice and protective gear. © 2026 Yamaha Motor Corporation, U.S.A. All rights reserved.