Company News
Yamaha Marine Announces “Ready for Reliability” Sales Event
Posted 1/5/2026
KENNESAW, Ga. -- Jan. 5, 2026 — Yamaha Marine kicks off the new year with the “Ready for Reliability” sales event, a promotion that builds in exceptional value with the purchase of eligible Yamaha four-stroke outboards just in time for boat show season. From January 5, 2026, through March 31, 2026, customers who purchase select, new, eligible Yamaha four-stroke outboards have several options to add value depending on horsepower range.
Through the new promotion, customers who purchase eligible, new Yamaha outboards in the 30-to-350 horsepower range have an opportunity to add two (2) years of Y.E.S. coverage* (Yamaha Extended Limited Warranty offered by Florida dealers) to the three (3) years of Yamaha Limited Warranty coverage for a total of five (5) years of coverage protection. Customers who purchase new eligible 425-450 hp outboards can add two (2) years of Y.E.S. coverage* (Yamaha Extended Limited Warranty offered by Florida dealers) to the five (5) years of Yamaha Limited Warranty coverage for a total of seven (7) years of coverage protection. Finally, the “Ready for Reliability” sales event gives customers who purchase eligible, new Yamaha outboards in the 2.5-to-25 horsepower range the ability to earn up to $200 in dealer credit, toward the purchase of additional goods and/or services, based on MSRP.
“The ‘Ready for Reliability’ sales event gives boaters even more confidence as they prepare for the upcoming season,” said Scott Higgins, Division Manager, Marketing, Yamaha Marine Engine Systems. “We know customers depend on Yamaha for power they can trust, and this promotion adds meaningful value to that ownership experience. It’s the perfect time to get on the water with proven Yamaha reliability.”
Yamaha’s “Ready for Reliability” sales event is effective for eligible, new Yamaha four-stroke outboards purchased from January 5, 2026, through March 31, 2026.
Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
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*PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused, not previously warranty registered) select eligible Yamaha four stroke outboard is based on horsepower as follows: 30-450 hp is a 24-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 24-month Yamaha Extended Limited Warranty in lieu of Y.E.S. contract) 2.5 hp to 25 hp four stroke outboard is a dealer credit of up to $200, based on hp, toward the MSRP value of additional goods and/or services purchased, at the authorized participating dealer that sold the outboard, at no extra cost to consumer. To be eligible, outboards must also have been manufactured since January 2019. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold January 5, 2026 – March 31, 2026, and PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. Some exclusions may apply in the Yamaha Extended Limited Warranty offered by Florida dealers (as compared to the Y.E.S. contract), such as TRIP coverage. In Florida, Yamaha Extended Service is administered by Automotive Warranty Services of Florida, Inc. 175 W. Jackson Blvd, Chicago, IL 60604 (866) 937-3983. License # 60023. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time. Yamaha Motor Finance Corporation, U.S.A., dba Yamaha Financial Services, is an affiliate of Yamaha Motor Corporation, U.S.A. offering financing solutions to support Yamaha Dealers and loyal Yamaha Customers nationwide.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear. © 2026 Yamaha Motor Corporation, U.S.A. All rights reserved.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.
Through the new promotion, customers who purchase eligible, new Yamaha outboards in the 30-to-350 horsepower range have an opportunity to add two (2) years of Y.E.S. coverage* (Yamaha Extended Limited Warranty offered by Florida dealers) to the three (3) years of Yamaha Limited Warranty coverage for a total of five (5) years of coverage protection. Customers who purchase new eligible 425-450 hp outboards can add two (2) years of Y.E.S. coverage* (Yamaha Extended Limited Warranty offered by Florida dealers) to the five (5) years of Yamaha Limited Warranty coverage for a total of seven (7) years of coverage protection. Finally, the “Ready for Reliability” sales event gives customers who purchase eligible, new Yamaha outboards in the 2.5-to-25 horsepower range the ability to earn up to $200 in dealer credit, toward the purchase of additional goods and/or services, based on MSRP.
“The ‘Ready for Reliability’ sales event gives boaters even more confidence as they prepare for the upcoming season,” said Scott Higgins, Division Manager, Marketing, Yamaha Marine Engine Systems. “We know customers depend on Yamaha for power they can trust, and this promotion adds meaningful value to that ownership experience. It’s the perfect time to get on the water with proven Yamaha reliability.”
Yamaha’s “Ready for Reliability” sales event is effective for eligible, new Yamaha four-stroke outboards purchased from January 5, 2026, through March 31, 2026.
Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
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*PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused, not previously warranty registered) select eligible Yamaha four stroke outboard is based on horsepower as follows: 30-450 hp is a 24-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 24-month Yamaha Extended Limited Warranty in lieu of Y.E.S. contract) 2.5 hp to 25 hp four stroke outboard is a dealer credit of up to $200, based on hp, toward the MSRP value of additional goods and/or services purchased, at the authorized participating dealer that sold the outboard, at no extra cost to consumer. To be eligible, outboards must also have been manufactured since January 2019. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold January 5, 2026 – March 31, 2026, and PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. Some exclusions may apply in the Yamaha Extended Limited Warranty offered by Florida dealers (as compared to the Y.E.S. contract), such as TRIP coverage. In Florida, Yamaha Extended Service is administered by Automotive Warranty Services of Florida, Inc. 175 W. Jackson Blvd, Chicago, IL 60604 (866) 937-3983. License # 60023. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time. Yamaha Motor Finance Corporation, U.S.A., dba Yamaha Financial Services, is an affiliate of Yamaha Motor Corporation, U.S.A. offering financing solutions to support Yamaha Dealers and loyal Yamaha Customers nationwide.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear. © 2026 Yamaha Motor Corporation, U.S.A. All rights reserved.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.