Company News
Yamaha Recognized for Excellence in Customer Satisfaction
Posted 2/13/2025
MIAMI, Fla., February 13, 2025— Yamaha’s U.S. Marine Business Unit accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction today at the Miami International Boat Show®. NMMA recognized Yamaha in five categories including Outboard Engine, Jet Boats, and Personal Watercraft, as well as Yamaha’s boat companies Skeeter® and G3® Boats. Skeeter® is recognized in the Fiberglass Outboard Boat category and the Fiberglass Bass Boat category and G3® is recognized in the Aluminum Outboard Boat category and the Pontoon category. Yamaha is a CSI award recipient in the Outboard Engine category every year since its inception in 2001, an achievement no other outboard manufacturer can claim.
“It’s a tremendous honor to be recognized for excellence in customer satisfaction across multiple categories,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “This achievement reflects our unwavering commitment to delivering exceptional experiences for our customers, made possible by the collaborative efforts of our manufacturers, dealers, and boat builders.”
NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2025 Yamaha Motor Corporation, U.S.A. All rights reserved.
###
“It’s a tremendous honor to be recognized for excellence in customer satisfaction across multiple categories,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “This achievement reflects our unwavering commitment to delivering exceptional experiences for our customers, made possible by the collaborative efforts of our manufacturers, dealers, and boat builders.”
NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2025 Yamaha Motor Corporation, U.S.A. All rights reserved.
###