Company News
Yamaha U.S. Marine Business Unit Names Monica Arroyave Business Planning Division Manager
Posted 7/30/2024
KENNESAW, Ga. – July 30, 2024 – Yamaha U.S. Marine Business Unit announced today the appointment of Monica Arroyave to Division Manager, Marine Business Planning. In her new role, Arroyave leads efforts to create, communicate and align Marine Business Unit strategic objectives across the organization. She also provides analysis and insight for informed decision making and leadership for mergers and acquisitions.
“Monica is a strong asset to the Marine Business Planning Division. Her experience and unique skillset will help Yamaha better serve our dealers, builders, customers and the marine industry overall as we continue to strengthen our business,” said Andrea Tetto, Director, Marine Planning, Yamaha U.S. Marine Business Unit. “Monica’s unique perspective will help us grow our team and continue to foster improvements in a dynamic business environment.”
Prior to joining Yamaha, Arroyave served as a Global Sales and Marketing Executive for Michelin North America, Inc. She has more than 15 years of experience in B2B marketing, product management, market intelligence, strategy, sales and marketing for companies including Michelin North America, Inc., Gilbarco Veeder-Root Company, AB Volvo and Cummins, Inc. Arroyave also gained B2C sales and marketing, and supply chain experience through positions held with Procter & Gamble Company and Grupo Nutresa S.A.
Arroyave reports directly to Andrea Tetto, Director, Marine Planning, Yamaha U.S. Marine Business Unit.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners®, Yamaha Boats, G3® Boats and Skeeter®Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.
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REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2024 Yamaha Motor Corporation, U.S.A. All rights reserved.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.
“Monica is a strong asset to the Marine Business Planning Division. Her experience and unique skillset will help Yamaha better serve our dealers, builders, customers and the marine industry overall as we continue to strengthen our business,” said Andrea Tetto, Director, Marine Planning, Yamaha U.S. Marine Business Unit. “Monica’s unique perspective will help us grow our team and continue to foster improvements in a dynamic business environment.”
Prior to joining Yamaha, Arroyave served as a Global Sales and Marketing Executive for Michelin North America, Inc. She has more than 15 years of experience in B2B marketing, product management, market intelligence, strategy, sales and marketing for companies including Michelin North America, Inc., Gilbarco Veeder-Root Company, AB Volvo and Cummins, Inc. Arroyave also gained B2C sales and marketing, and supply chain experience through positions held with Procter & Gamble Company and Grupo Nutresa S.A.
Arroyave reports directly to Andrea Tetto, Director, Marine Planning, Yamaha U.S. Marine Business Unit.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners®, Yamaha Boats, G3® Boats and Skeeter®Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.
###
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
© 2024 Yamaha Motor Corporation, U.S.A. All rights reserved.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.