Reliability Starts Here®. It’s more than a tagline; it’s at the heart of everything we do. Not only that, but research shows it’s also the most important thing to boaters, and that Yamaha owners have very high confidence in the reliability of their outboards.* It’s no wonder why everyone from oceanographers to water taxi operators to families trust Yamaha outboards to power their days.
*In a January 2024 survey of 614 Yamaha outboard ownersTHE VALUES THAT DRIVE US
From Antarctic explorers to Gulf Coast fishing guides to family pontooners—people from every walk of life have a passion for water. Yamaha Outboards is inspired by them all. Enhancing their enjoyment has always been our north star, guiding the products, service, and quality we provide. The values that drive us—reliability, leadership, and innovation—are the very same reasons boaters continue to trust their time on the water to Yamaha.
Reliability
Leadership
In order to create change, someone has to go first. It takes guts, grit, and a bit of imagination—and Yamaha has always been up to the challenge. From pioneering the first four stroke for bass boats to the first single-engine joystick, to alternative power options and fuels, we continue to push the industry and transform the boating experience for the better. Perhaps that’s why boaters have honored Yamaha with 24 consecutive Customer Satisfaction Index (CSI®) Awards —something no other outboard brand has achieved.
Innovation
Yamaha thrives on innovation, but for us, it’s about more than advancing technology. It’s about creating a more enjoyable boating experience, making boating accessible to more people, and protecting our boating and fishing waters for generations to come.