News / POSTED 17-Jul-2023

Yamaha Marine Announces Summer Sunset Sales Event

KENNESAW, Ga., July 17, 2023 —Yamaha Marine is helping customers take advantage of the final days of summer with the new “Summer Sunset” sales event. For a limited time, customers who purchase select eligible Yamaha-powered boat packages in the 30-to-425 horsepower range have the opportunity to add Yamaha Extended Service (Y.E.S.) for more coverage, and can take advantage of even more Y.E.S. coverage with the purchase, installation and activation of a Siren Marine® 3 Pro. In addition, customers who purchase select eligible Yamaha-powered boat packages in the 2.5-to-25 horsepower range also have the opportunity to add dealer credit based on MSRP.

“This new promotion is perfect for the customer looking to purchase a Yamaha-powered boat during the last weeks of the summer,” said Susan Camp, Division Manager, Marketing, Yamaha U.S. Marine Business Unit. “It’s also an opportunity to make sure those boat purchases deliver greater value through more warranty coverage, Connected Boat® technology experiences delivered through Siren, and credit to use toward additional goods and services at participating dealerships. The ‘Summer Sunset’ sales event covers almost the entire range of the Yamaha outboard line – there’s truly something for everyone.”

Through the new promotion, customers who purchase eligible, Yamaha-powered boat packages in the 30-300 horsepower range can add two years of Y.E.S. coverage to three years of Yamaha Limited Warranty coverage for a total of five years of warranty protection. As a bonus, customers who purchase, install and activate Siren 3 Pro on eligible Yamaha-powered boat packages in the 30-to-300 horsepower range can receive an additional year of Y.E.S. coverage. Customers who purchase eligible boat packages powered by 425-horsepower Yamaha four-stroke outboards have the ability to add two years of Y.E.S. coverage to five years of Yamaha Limited Warranty coverage for a total of seven years of warranty protection.

Accessible through a mobile app, Siren 3 Pro, the flagship product of Yamaha subsidiary Siren Marine, provides GPS, geotracking, boat data and security via the cloud.

The “Summer Sunset” sales event also allows customers who purchase eligible Yamaha-powered boat packages in the 2.5-to-25 horsepower range to receive up to $300 in dealer credit based on MSRP.

Yamaha’s “Summer Sunset” sales event is effective for eligible, new Yamaha four-stroke outboards purchased from July 17, 2023, through September 8, 2023.

Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit

*PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused, not previously warranty registered) eligible Yamaha 30hp to 300hp and 425hp four-stroke outboard is a 24-month Yamaha Extended Service (Y.E.S.) contract (choice offered in Florida is a 24-month Yamaha Limited Warranty); consumers who also purchase, install and activate a Siren 3 Pro unit will receive an additional 12-month Y.E.S. contract (choice offered in Florida is a 12-month Yamaha Limited Warranty). Consumer benefit for purchasing a new eligible Yamaha 2.5hp to 25hp four-stroke outboard is a credit based on MSRP toward the purchase of goods and/or services at the authorized participating dealer that sold the outboard, at no extra cost to consumer. NO BENEFIT SUBSTITUTIONS. To be eligible, outboards must have been manufactured since January 2016. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold, PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements during applicable dates. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, promotional/demo, government agency, competition, tournament or sponsorship are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time. Other restrictions and conditions apply. Activation of the Siren 3 Pro must be completed by October 8, 2023 and must stay activated for a period of 90 days after initial activation. Limit (1) Siren 3 Pro unit per boat. Only new Siren customers are eligible to receive this offer. Additional one year of Y.E.S. from purchase of Siren Package is not applicable to 425 horsepower.


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REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.
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