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Welcome to the Blue Life.

It's always boating season here. When you can't be on the water, drift on by for all things boating and fishing - and a taste of the Blue Life. Where the lines are tight, there's no land in sight and the Yamahas are always purring.'

Lifestyle

Yamaha Helping Veterans

Over the past five years, Yamaha has been an enthusiastic sponsor of the Manhattan Cup, an event that introduces wounded veterans to the healing powers of fishing wrapped in the guise of an all-release striped bass tournament. Held the first Friday of June at Liberty Landing Marina and the ...

Featured

Marathon Runners

Early Season Fishing Destinations

An Eel’s Tale

Maintenance Tips to Help You Prepare for the Boating Season

New Destinations to Explore for 2025

Safety First - Always!

You’re Ready to Buy a Boat! Now How Will You Pay for that Boat?

OCEARCH: The Fight for Great Whites

The Best Boats for Entertaining

What to Know Before Buying Your First Boat

Marine Fire Safety and Prevention – Tips for Every Boating Enthusiast

A Season of Thankfulness

Yamaha Pro Clark Wendlandt Retiring After Stellar 33-Year Fishing Career

Places to Boat When It’s Cold

Yamaha Makes Waves with Industry’s First Hydrogen-Powered Outboard

The Boater’s Holiday Gift Guide

Holidays on Your Boat: A Destination Guide

Women Angler Numbers Exploding

Yamaha Helping Veterans

Yamaha Pros Dominate 2024 Bassmaster Elite Season

Elite Pro David Gaston Succeeds In Saltwater, Too

Are You Ready for Winter?

Rookie Of The Year McKinney Already Setting Goals for 2025

The Yamaha Guide to Camping on Your Boat

Tips for Catching Red Snapper with Captain George Mitchell

Fall Boating: Experiencing All that the Season Has to Offer

Halloween With Your Boat

Japanese Angler Taku Ito Enjoying Success Fishing Bassmaster Elite Series

Expert Tips for Cleaning Your Boat

Mexico Beach Artificial Reef Association

How to Ace Your Next Boating Safety Inspection

Dock, Dine and Indulge

Tips For Viewing the Perseid Meteor Shower on a Boat

Time for a Check Up!

Boat Grilling 101

Paws on Deck: Boating with Man’s Best Friend

Rare Beauty and Ravaging Tides: Georgia’s Golden Isles

Captain Byron Shults: Yamaha is the Way I do Boating

Cool Down with Watersports

Four Key Tips to Renting a Boat

5 Great Places to Go Boating

Enjoying 4th of July Fireworks on Your Boat: An American Tradition

Boating California’s Spectacular Channel Islands

Boat Ramp Etiquette: The Basics

Ten Tips for Teaching a Kid to Fish

New to Boating and Fishing? You Might Need to Know How to Tie Some Knots!

Walters Credits College Fishing For His Professional Success

Hilary Martin’s Take On Carrying On A Family Fishing Legacy

It Started with A First Date: An Outboard Love Story

How Boating Benefits Your Mental Health

Understanding PFDs and Which Types are Right for Your Boat

Want to Help Slow the Invasion of Lionfish? The 2024 Emerald Coast Open is Right Around the Corner – And You Can Participate!

Light Tackle Fishing for Spring Stripers

Artificial Reefs to the Rescue

How Yamaha Changed the Way I Fish

Justin Hamner ‘Had A Feeling’ He Would Win Bassmaster Classic

Four Incredible Bioluminescent Experiences

Not Your Grandma’s Tuna Salad

19-Year Old Yamaha Angler Youngest To Compete in Series

The Self-Taught Captain Becomes the Teacher

Find the Right Boat for Your Lifestyle

Spring into the Boating Season

Around the Loop in 34 Days

America’s Greatest Fishing Spots

10 Common Boater Boo-Boos

Hull Designs – The Foundation of a Boat’s Performance

An Angler’s Take on Thanksgiving

Late Season Striper Tactics

Boating at Night

Tips on Fighting Big Fish

Boat Camping Adventure in the Everglades

Installing a Portable Outboard

Boat Tailgating in Style

Boat Ownership Requires Active Participation

Focusing on the Journey, Not the Destination

Top 7 Resorts for Golfing and Boating in America

YAMAHA-SPONSORED KENAI CLASSIC ROUNDTABLE SPARKS DISCUSSION OF OFFSHORE WIND EFFECTS ON FISHERY MANAGEMENT

Exploration: The Key to Understanding the World

Yamaha Rightwaters Broadens Reach through New Website, Social Media Channels

YAMAHA PRO ANGLER PATRICK WALTERS BREAKS RECORD, WINS BASSMASTER® ELITE TOURNAMENT AT ST. LAWRENCE RIVER

Yamaha/Skeeter Angler Kyoya Fujita Captures Bassmaster® Elite Win on Lake Champlain

Grouper Three Ways

T.L.C. Keeps Boats New

Always Ready to Fish

Boating Around Cities and Ports – A Cautionary Tale

Despite Scorching Summer Temperatures, Yamaha Pro Jordan Lee Keeps Fishing

Alabama Angler Puts Yamaha Power Pay Bonuses Over $1 Million

Yamaha Marine Announces Summer Sunset Sales Event

Outstanding Dock and Dine Restaurants in America

Tag, You’re It!

Herren Looking Forward To Lake St. Clair Event

Georgia Southern University Establishes Yamaha Rightwaters Conservation Scholarship First Recipient Working to Pursue Career as a Fisheries Biologist

Yamaha Announces Ready to Repower Sales Event

Where You’re Going You Don’t Need Roads: Tropical Adventure at Dry Tortugas National Park

Operation Dry Water – Never Boat Under the Influence

Hubbs-SeaWorld Research Institute Announces New Relationship with Yamaha Rightwaters™, Yamaha Becomes Official Outboard

Yamaha Rightwaters Reports Annual Initiative Progress for Year Four

‘Fishing For Fun’ Leads To Big Win For Walters

Slowing the Lionfish Invasion

Pontoon Sales Show Decade-Plus of Growth

Fighting the Freeloaders

Introducing Women to Saltwater Fishing

Yamaha Announces New Colors for Portable Outboards

Yamaha Rightwaters™ Lends Support to 5th Annual Emerald Coast Open

Fishing’s Future® Announces New Relationship with Yamaha Rightwaters™

National Safe Boating Week: The Kickoff to Boating Season

Where You’re Going, You Don’t Need Roads Northern Escape

Freshwater Flushing Adds Years to the Life of an Outboard

Even After Brutal Practice, Menendez Claims 2nd At Santee-Cooper

Talking Tides with Capt. Terry Sullivan

Yamaha Promotes Solutions for Issues During 2023 American Boating Congress

OCEARCH® Tags, Names White Shark in Honor of Relationship with Yamaha Rightwaters™

Shallow Spinnerbaits, Crankbaits, Jigs Take Canterbury To 3rd In Classic

Out of Africa

Marathon Runners

More than 6,000 Pounds of Trash Removed from Bassmaster Classic® Waters

Canterbury Collects $20,000 Bonus Through Yamaha Power Pay

Yamaha Rightwaters™ Helps Georgia Department of Natural Resources Power G3 Jon Boats for Stephen C. Foster State Park Visitors

Christie Definitely Looking for Second Classic Title

Boone Lake Association Announces New Relationship with Yamaha Rightwaters™

‘Junk Fishing’ For Individual Bass May Be Best Approach On Some Lakes

Knots to Know

Winter Boating Tips

Yamaha Marine Reinforces Commitment to Carbon Neutrality, Innovation During 2023 Miami International Boat Show®

Yamaha Marine’s Power Pay Program Expands, Offers Payouts for 586 Sanctioned Tournaments in 2023

The Frigid Truth About Hypothermia

Lane Gratified At Success Of His High School Fishing Tournament

YAMAHA INTRODUCES UPGRADED 450-HORSEPOWER XTO OFFSHORE® OUTBOARD

Basic Ropecraft: Five Knots Every Boater Should Know

Lost Fish Still Haunting Walters As He Remembers 2022 Elite Season

Elite Pro Cook Hoping for Return Invitation to Redfish Cup

Joining a Holiday Parade

What Boaters are Thankful For

Yamaha Marine Adopts Plant-Derived Materials for Personal Watercraft Parts

Fishing with Helm Master® EX: Deep Wreck and Deep Drop Fishing

Iaconelli Staying Busy After 2022 Elite Season

Lake of the Ozarks – Fall Boaters' Paradise

Yamaha Rightwaters™ Conservation Efforts Gain Recognition for Innovation

DIY - Winterize Your Yamaha Four-Cylinder Outboard

Yamaha Rightwaters™ Helps Center for Coastal Studies Repower Marine Mammal Rescue Boat

Weather: The Risk Doesn’t Outweigh the Reward

Propelling Into the Future

Top 5 Football Stadiums to Visit by Boat

‘Subtle’ Practice Clues Lead Palaniuk To Second Bassmaster® AOY Title

Troubleshooting Trifecta

Critters are Attacking my Boat!

Yamaha Pros Hope Their Experiences Can Contribute To Invasive Species Study

2022 Kenai Classic Roundtable Tackles Aquatic Invasive Species

Take Command of Fuel Efficiency

The Accident That Changed My Life

Fishing to Save Lives: Reflections from Manhattan Cup

Let’s Go Lobstering!

Try Topwater Fishing for Exciting Summertime Action

Can Oyster “Recycling” Lead to Carbon Sequestration?

Boating Under The Influence- It’s Not Worth The Risk

Be a Sun-Savvy Boater

Manners for Mariners: Play Well with Others

Valhalla Boatworks Joins Yamaha Rightwaters™ Plastics Recycling Program

How to Handle Fish From Net to Table

Not Surprisingly, Walleye Most Popular For North Dakota Anglers

Yamaha Rightwaters™ Reports Annual Initiative Progress

Yamaha Rightwaters™, Coastal Conservation Association®, Harte Research Institute Launch New Initiative to Determine Carbon Sequestration Value of Restored Oyster Beds

Yamaha Executives Promote Hybrid Solution of Electrification and Biofuels, Ask for Improved E15 Labeling During 2022 American Boating Congress

Top 10 Boating Safety Tips

Three Keys to Becoming a Better Wake Sports Driver

First Bass of the Day May Be Your Most Important Fish

Fishing with Helm Master® EX

YAMAHA INTRODUCES COMBINATION LINE OF ANALOG GAUGES

Four Great Midwest Boating Destinations

Yamaha Pro Bobby Lane Won’t Forget Last Few Minutes of REDCREST Championship

Yamaha/Xpress Boats® Pro Angler Jason Christie Wins Elite on Lake Chickamauga

Spring Florida Gulf of Mexico Getaway

This is Why We Fish

Spring into the Boating Season

Christie Throws Out Past History In Winning Hartwell Classic

Yamaha/Skeeter Team Pro Angler Drew Cook Captures Bassmaster® Elite Win on Santee Cooper Lakes

Marine Industry Careers: The Teacher

Wounded Nature-Working Veterans Gets Boost from Yamaha Rightwaters

Name That Boat!

Fishing with Helm Master® EX

YAMAHA RELEASES HELM MASTER® EX UPDATES, INTRODUCES XTO EC® PROPELLERS

Yamaha Pros Have ‘Wait And See’ Plans As Bassmaster Classic Draws Near

Back to Basics: Boating Terms

Teasing Bluewater Brawlers

Veteran Pros Try To ‘Move On’ After Having A Bad Tournament

YAMAHA’S F25 LINE ADDS 15-INCH POWER TRIM AND TILT MODEL, IMPROVED TILLER HANDLES

Thanksgiving on a Boat

YAMAHA INTRODUCES 27-INCH PITCH XTO OS PROPELLER

Planning to Camp this Fall? Consider Camping on your Boat!

Failure, Gumption, Determination, Passion

Iaconelli Checks Pro Kayak Win Off of His Bucket List

Technician Profile: Jami Miller, Yamaha Marine’s First Female Master Tech

Safety Gear Review & Maintenance

Early Parental Support Leads Logan Into Professional Fishing Career

YAMAHA INTRODUCES NEW, UPDATED V6 OFFSHORE OUTBOARDS FOR 2021

Tuna on Top

Upgrade Your Electronics to Catch More Fish

YAMAHA’S HELM MASTER® EX BRINGS ULTIMATE BOAT CONTROL AND FISHABILITY TO MORE BOATERS

Summer Vacation 2020

Boating to the Rescue

FOUR EASY STAY-AT-HOME BOATING PROJECTS

For Chris and Trait Zaldain, Bass Fishing is a Family Affair

Coast Guard Safety Inspections

Spring into the Boating Season

YAMAHA ADDS V MAX SHO® 200 X-SHAFT AND NEW XTO OS® PROPELLERS TO PRODUCT LINE

YAMAHA’S NEW T25 FEATURES LIGHT WEIGHT TECHNOLOGY, DELIVERS HIGH THRUST PERFORMANCE

HOW TO WINTERIZE YOUR YAMAHA FOUR-CYLINDER OUTBOARD

Everyone Should Promote Conservation

Gasoline Basics

Command Link Digital Gauges Keep You Informed

Outboard Warranties Are Like Insurance For Your Motor

Y-COP Shuts Down Outboard Thieves

Make Motor Flushing Part of Your Daily Routine

Power Tilt and Trim Maintenance Makes a Difference

Upcoming Events

BOAT SHOWS, DEMO TOURS & TOURNAMENTS SEE ALL