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  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Sales Event

    POSTED 10/2/2018

    KENNESAW, Ga., Oct. 2, 2018 — Yamaha Marine Group announced today its “Why Wait for Spring” sales event, a promotion that gives customers a great way to add even more value to new eligible Yamaha four-stroke outboard purchases during the fall.
     

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  • Company News

    Yamaha Claims Innovation Award for new V8 XTO Offshore®

    POSTED 10/2/2018

    TAMPA, Fla., Oct. 2, 2018 – The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine Group with its IBEX® Innovation Award in the outboard motor category for the new Yamaha V8 XTO Offshore® during the annual International Boatbuilders' Exhibition and Conference (IBEX®) at the Tampa Convention Center.
     

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  • Company News

    Yamaha Donates Outboards to NOAA Protected Resource Division while Encouraging Advocacy to protect Calif. Coastal Marine Life and Conserve Marine Fisheries

    POSTED 8/16/2018

    KENNESAW, Ga., August 16, 2018 - Yamaha donated five F40 four-stroke outboards to the National Oceanic and Atmospheric (NOAA®) National Marine Fisheries Service’s (NMFS) Protected Resource Division (PRD), which is the most recent initiative in a long-term effort by Yamaha to protect marine life and encourage conservation on the Calif. Coast.
     

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  • Company News

    Yamaha Marine Announces Marine Plastics Initiative in Support of Save Our Seas Act

    POSTED 7/30/2018

    Kennesaw, Ga. – July 30, 2018 – Yamaha Marine Group today announced a new marine plastics removal program in support of the Save Our Seas Act (S. 756), which was passed by the U.S. House of Representatives on July 25, 2018.  The bill aims to strengthen research and international coordination of anti-debris efforts to protect America’s oceans, coastlines, and inland waterways. The Yamaha Marine Plastics Initiative not only endorses the bill, but aims to raise awareness and advocacy for the issue of ocean plastics and for further legislation.
     

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  • Company News

    Yamaha Marine Announces “Summer Power” Sales Event

    POSTED 7/16/2018

    Promotion builds in additional value to select Yamaha outboard purchases made through August 31

    Kennesaw, Ga.  – July 16, 2018 – Yamaha Marine Group announced today the “Summer Power” outboard sales event, valid from July 16, 2018, until August 31, 2018.

     

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  • Company News

    Yamaha and the Marine Retailers Association of the Americas Join Forces to Further Strengthen Marine Dealer Networks Nationwide

    POSTED 6/26/2018

    KENNESAW, Ga., June 26, 2018 — Yamaha Marine Group and the Marine Retailers Association of the Americas (MRAA) have joined forces to further foster marine dealership growth and success. To encourage dealer participation, Yamaha Marine plans to offer co-op funds to dealers for the first year of MRAA membership and/or co-op funds to become a Marine Industry Certified Dealership. By becoming members of MRAA, Yamaha marine dealerships have the opportunity to benefit from advanced dealer training courses, more than 20 business-enhancing benefits (including an all-new health insurance program), improved workforce development programs, and its annual convention, the Marine Dealer Conference & Expo.

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  • Company News

    Reps. Scott, Frankel Introduce Legislation that Calls for Clearly-Labeled Ethanol-Blended Gasoline at the Pump

    POSTED 5/17/2018

    Legislation would require more detailed labeling of gas pumps that dispense E15 fuel, which causes corrosion and mechanical problems in equipment with small engines

    WASHINGTON D.C., May 17, 2018 – Congressman Austin Scott (GA-08) and Congresswoman Lois Frankel (FL-21), members of the Congressional Boating Caucus, introduced the Consumer Protection and Fuel Transparency Act of 2018 on May 16. The bipartisan legislation would more clearly label harmful and corrosive E15 ethanol blended gasoline at pumps across the country, which would better protect engines in boats, motorcycles, pre-2001 model year vehicles and outdoor power equipment.
     

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  • Company News

    Yamaha’s “Wake Up to Savings” Sales Event Offers Customers Additional Value with the Purchase of Popular Yamaha Four-Stroke Outboards

    POSTED 5/1/2018

    Yamaha Marine Group announced today the “Wake Up to Savings” Sales Event, a new promotion that allows customers to build in even more value when they purchase lightweight, compact, powerful, new Yamaha four-stroke outboards in the 2.5 – 150 horsepower range. 

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  • Company News

    Yamaha Marine Launches 2018 “Yamaha Classic Photo Contest”

    POSTED 3/1/2018

    Kennesaw, Ga., March 1, 2018 –Yamaha Marine Group announced today the launch of the 2018 “Yamaha Classic Photo Contest” on Facebook®, Twitter®, and Instagram®. The contest invites participants to send in their Yamaha photos and awards the entry that best represents Yamaha and/or the Yamaha Marine lifestyle. The “Yamaha Classic Photo Contest” is in effect from February 26 through March 5, 2018. 
     

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  • Company News

    Yamaha Awarded for Excellence in Customer Satisfaction

    POSTED 2/16/2018

    MIAMI, Fla., February 16, 2018 — Yamaha Marine Group announced today during Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has once again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. Yamaha has been the recipient of this award consecutively since its inception in 2001, an achievement no other outboard manufacturer can claim.  
     

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  • Company News

    Yamaha Marine Modifies Internal Business Structure, Promotes Mark Tracy to General Manager

    POSTED 1/23/2018

    Kennesaw, Ga., January 23, 2018 – Yamaha Marine Group announced today a newly-formed Marine Power Sales and Marketing team. Mark Tracy, formerly OEM Sales Division Manager, assumed the title of General Manager effective January 8, and now oversees the OEM and Dealer Sales and Marketing divisions for the Marine group.  
     

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  • Company News

    Yamaha Marine to Dedicate Substantial Resources to Yamaha Marine University™ Initiatives in 2018

    POSTED 1/10/2018

    New Programs Aim to Help Dealers Increase Profitability, Customer Satisfaction

    Kennesaw, Ga.  – Jan. 10, 2018 – Yamaha Marine Group will put more resources behind Yamaha Marine University™ in 2018, supercharging the dealer education entity with more programs focused on dealer profitability and increased customer satisfaction. New YMU initiatives will include a much-anticipated apprenticeship program for developing skilled dealer technicians, as well as classroom training, online modules, trade school collaborations, and online education modules.  The reinvigorated YMU further defines Yamaha Marine’s position as a leader in dealer education and marine career development.
     

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  • Company News

    Yamaha’s “Key to Reliability” Sales Event Gives Customers Great Reasons to Choose Yamaha Power During the First Quarter of 2018

    POSTED 1/2/2018

    KENNESAW, Ga., Jan. 2, 2018 — Yamaha Marine Group announced today the “Key to Reliability” Sales Event, a new promotion that offers consumers two great incentives that build in additional value with the purchase of a new, select eligible Yamaha outboard during the first quarter of 2018. 
     

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  • Company News

    Yamaha Marine Donates Four Boats and Yamaha Outboards to the Georgia Department of Natural Resources

    POSTED 12/1/2017

    KENNESAW, Ga., December 1, 2017 - Yamaha Marine Group announced today the donation of four boats, four trailers and four Yamaha four-stroke outboard motors to the Georgia Department of Natural Resources. The Georgia DNR will use the boats to assist in search and rescue efforts during the event of an emergency or natural disaster. Yamaha Marine Group President Ben Speciale presented the boats to Colonel Eddie Henderson, Director of Law Enforcement for the Georgia DNR in front of Yamaha employees at 11:30 a.m. on Friday, Dec. 1, at Yamaha’s Kennesaw, Ga. headquarters.
     
     

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  • Company News

    Yamaha Marine Wins 2017 Platinum MarCom Award for YamahaOutboards.com

    POSTED 11/30/2017

    Kennesaw, Ga.  – November 30, 2017 – The Association of Marketing and Communication Professionals (AMCP) honored Yamaha Marine Group with a 2017 MarCom Platinum Award in the digital media category for the newly launched website YamahaOutboards.com. Judges reviewed more than 6,000 entries before selecting the 2017 winners.
     

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  • Company News

    Yamaha Marine Donates Three Outboards to Two Alabama Fire Departments

    POSTED 11/28/2017

    BRIDGEPORT, Ala., November 28, 2017- Yamaha Marine Group announced today the donation of two F90 outboards to the Stevenson, Ala. Fire Department, and one F150 outboard to the Bridgeport, Ala. Fire Department. Both fire departments will use the donated outboards to assist in search and rescue on the Tennessee River and surrounding lakes.
     

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  • Company News

    Yamaha Marine Precision Propellers, Inc., Celebrates National Manufacturing Day

    POSTED 10/6/2017

    Hosts 100 Students for Facility Tour and Hands-on Manufacturing Experience

    Indianapolis, In., October 6, 2017- Yamaha Marine Precision Propellers, Inc., hosted 100 students in celebration of National Manufacturing Day (MFG Day®) on Oct. 6.  The students, many of whom attend local technical schools in the Indianapolis area, had the opportunity to see how propellers are manufactured, and even poured steel to make a marine part of their own.

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  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Sales Event

    POSTED 10/5/2017

    KENNESAW, Ga., Oct. 2, 2017 — Yamaha Marine Group announced today the “Why Wait for Spring” sales event, a new promotion that gives customers a great way to add even more value to new Yamaha four-stroke outboard purchases this fall.

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  • Company News

    Yamaha Claims Innovation Award for F25

    POSTED 9/19/2017

    TAMPA, Fla., Sept. 19, 2017 – The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine Group with its IBEX Innovation Award in the outboard motor category for the Yamaha F25 during the annual International Boatbuilders' Exhibition and Conference (IBEX®) at the Tampa Convention Center.

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  • Company News

    Yamaha Marine Creates New Marine Video Communications Department

    POSTED 9/8/2017

    Department to expand all outboard video communications, improve the reach of education and training materials and grow the presence of the Yamaha Marine brand. 

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  • Company News

    Decision-Making Hardest Part of Professional Tournament Fishing

    POSTED 8/21/2017

    Yamaha Pro Ish Monroe Offers Tips to Simplify The Process

    Where do you start fishing? When do you leave for a new area? Which lure might work best? As a fulltime bass tournament competitor, veteran Yamaha Pro Ish Monroe has to answer these questions every day of competition, so he tries to simplify the process as much as possible.

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  • Company News

    Yamaha Marine Launches New Consumer Website

    POSTED 8/16/2017

    All-New YamahaOutboards.com Delivers Enhanced Online Experience for Customers

    Kennesaw, Ga.  – August 16, 2017 – Yamaha Marine Group announced today the launch of an all-new YamahaOutboards.com website designed to provide consumers and dealers with an even better online experience from Yamaha.

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  • Company News

    Yamaha Marine Sponsors Jimmy Johnson’s “Quest for the Ring”

    POSTED 7/27/2017

    BECOMES EXCLUSIVE POWERED-BY OUTBOARD SPONSOR AND OFFICIAL OUTBOARD SPONSOR

    The three-year agreement names Yamaha the Exclusive Powered-by and the Official Outboard Sponsor of the tournament week, which includes the Jimmy Johnson’s National Billfish Championship and the Jimmy Johnson Celebrity Pro-Am tournament. Both take place in Key Largo, Fla., March 7-10, 2018, hosted primarily at Jimmy Johnson’s Big Chill at MM104.

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  • Company News

    Yamaha Purchases Bennett Marine, Inc.

    POSTED 7/19/2017

    LEADING TRIM TAB MANUFACTURER BROADENS YAMAHA MARINE OFFERINGS

    Kennesaw, Ga., July 19, 2017 — Yamaha Motor Corporation, U.S.A. today announced the acquisition of Bennett Marine, Inc., creator of the adjustable trim tab. The company is known for hydraulic trim tab systems and the recently launched Bolt electric trim tab and AutoTrim Pro systems.  With its manufacturing facility and headquarters in Deerfield Beach, Fla., Bennett Marine will become a part of Yamaha’s newly created subsidiary, Yamaha Marine Systems Company, Inc., (hereafter “YMSC”).

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  • Company News

    Yamaha Marine Announces “Power the Summer” Outboard Sales Event

    POSTED 7/17/2017

    PROGRAM BUILDS IN ADDITIONAL VALUE FOR BOATERS AT THE HEIGHT OF SUMMERTIME FUN

    Kennesaw, Ga.  - July, 17 2017 – Yamaha Marine Group announced today the “Power the Summer” outboard sales event.  The “Power the Summer” sales event offer is available from July 14, 2017, until August 31, 2017.

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  • Company News

    Phil Dyskow Appointed to Gulf of Mexico Fishery Management Council

    POSTED 6/28/2017

    YAMAHA MARINE IMMEDIATE PAST PRESIDENT TO FILL RECREATIONAL FISHING SEAT

    Washington, D.C. -  June 28, 2017 – Yamaha Marine Group announced today that Immediate Past President, Phil Dyskow, has been appointed to the Gulf of Mexico Fishery Management Council (Gulf Council.) Nominated for a Recreational Fishing position by Florida Governor Rick Scott, Dyskow’s appointment underscores his diverse knowledge of marine fisheries and proven business leadership.

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  • Company News

    Phil Dyskow Appointed to Gulf of Mexico Fishery Management Council

    POSTED 6/28/2017

    YAMAHA MARINE IMMEDIATE PAST PRESIDENT TO FILL RECREATIONAL FISHING SEAT

    Washington, D.C. -  June 28, 2017 – Yamaha Marine Group announced today that Immediate Past President, Phil Dyskow, has been appointed to the Gulf of Mexico Fishery Management Council (Gulf Council.) Nominated for a Recreational Fishing position by Florida Governor Rick Scott, Dyskow’s appointment underscores his diverse knowledge of marine fisheries and proven business leadership.

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  • Company News

    Yamaha to Purchase Kracor, Inc., Rotational Molding Assets

    POSTED 6/20/2017

    CREATES YAMAHA MARINE SYSTEMS COMPANY

    Kennesaw, Ga.  June 20, 2017 — Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company (hereafter “YMSC”), a subsidiary of Yamaha Motor Corp., U.S.A. This newly formed subsidiary has acquired the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wisc. 

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  • Company News

    Yamaha to Purchase Kracor, Inc., Rotational Molding Assets

    POSTED 6/20/2017

    CREATES YAMAHA MARINE SYSTEMS COMPANY

    Kennesaw, Ga.  June 20, 2017 — Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company (hereafter “YMSC”), a subsidiary of Yamaha Motor Corp., U.S.A. This newly formed subsidiary has acquired the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wisc. 

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  • Company News

    U.S. Department of Commerce Announces Extension of Federal Gulf Red Snapper Season

    POSTED 6/15/2017

    YAMAHA MARINE GROUP APPLAUDS EFFORTS TO IMPROVE RECREATIONAL FISHING ACCESS

    Kennesaw, Ga., June 15, 2017 - – Yamaha Marine Group applauds the U.S. Department of Commerce for its decision to expand the 2017 private recreational fishing season for Gulf of Mexico red snapper, and the many organizations and individuals who have contributed to increasing access for recreational anglers.

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  • Company News

    U.S. Department of Commerce Announces Extension of Federal Gulf Red Snapper Season

    POSTED 6/15/2017

    YAMAHA MARINE GROUP APPLAUDS EFFORTS TO IMPROVE RECREATIONAL FISHING ACCESS

    Kennesaw, Ga., June 15, 2017 - – Yamaha Marine Group applauds the U.S. Department of Commerce for its decision to expand the 2017 private recreational fishing season for Gulf of Mexico red snapper, and the many organizations and individuals who have contributed to increasing access for recreational anglers.

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  • Company News

    Yamaha Marine Donates F300 Outboard to Center for Coastal Studies

    POSTED 5/19/2017

    REPOWERS WHALE DISENTANGLEMENT VESSEL USED FOR RESEARCH AND RESCUE PROGRAMS IN CAPE COD BAY

    Kennesaw, Ga., May 19, 2017 – Yamaha Marine Group has expanded its conservation efforts to support the Center for Coastal Studies in Provincetown, Mass., with the donation of a 300-horsepower outboard. In addition to another F300 donation from Napi Van Dereck, owner of Napi’s restaurant in Provincetown, and rigging and labor donation from Nauset Marine in Orleans, Mass., the outboards will repower the twin-engine Ibis, a whale disentanglement vessel used to assist with several research and rescue programs in the Cape Cod Bay area.

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  • Company News

    Yamaha Marine Donates F300 Outboard to Center for Coastal Studies

    POSTED 5/19/2017

    REPOWERS WHALE DISENTANGLEMENT VESSEL USED FOR RESEARCH AND RESCUE PROGRAMS IN CAPE COD BAY

    Kennesaw, Ga., May 19, 2017 – Yamaha Marine Group has expanded its conservation efforts to support the Center for Coastal Studies in Provincetown, Mass., with the donation of a 300-horsepower outboard. In addition to another F300 donation from Napi Van Dereck, owner of Napi’s restaurant in Provincetown, and rigging and labor donation from Nauset Marine in Orleans, Mass., the outboards will repower the twin-engine Ibis, a whale disentanglement vessel used to assist with several research and rescue programs in the Cape Cod Bay area.

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  • Company News

    Yamaha Marine Endorses Ocean Debris Cleanup Bill

    POSTED 5/15/2017

    SAVE OUR SEAS ACT IS GOOD FOR BOATERS, ANGLERS, AND COASTAL COMMUNITIES

    Kennesaw, Ga.  - May 15, 2017 – Yamaha Marine Group today announced its endorsement of S. 756, the bipartisan Save Our Seas Act, which was introduced in the U.S. Senate by Senators Dan Sullivan (R-AK), Sheldon Whitehouse (D-RI), and Cory Booker (D-NJ.)  The bill aims to strengthen research and international coordination of anti-debris efforts to protect America’s oceans, coastlines, and inland waterways.  In addition to reauthorizing the National Oceanic and Atmospheric Administration’s (NOAA®) Marine Debris Program, the bill allows for additional funding to assist with debris cleanup, and encourages the executive branch to engage with the nations responsible for the majority of marine debris.

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  • Company News

    Yamaha Marine Endorses Ocean Debris Cleanup Bill

    POSTED 5/15/2017

    SAVE OUR SEAS ACT IS GOOD FOR BOATERS, ANGLERS, AND COASTAL COMMUNITIES

    Kennesaw, Ga.  - May 15, 2017 – Yamaha Marine Group today announced its endorsement of S. 756, the bipartisan Save Our Seas Act, which was introduced in the U.S. Senate by Senators Dan Sullivan (R-AK), Sheldon Whitehouse (D-RI), and Cory Booker (D-NJ.)

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  • Company News

    Yamaha F90 Outboard Named One of Boating Industry®’s 2017 Top Products

    POSTED 5/11/2017

    THIRD CONSECUTIVE YEAR FOR RECOGNITION FOR YAMAHA OUTBOARDS

    KENNESAW, Ga., May 11, 2017 — Yamaha Marine Group announced today that its new F90 outboard has been named one of Boating Industry’s® 2017 Top Products. The publication’s fourth annual Top Products list was published in the May edition of Boating Industry®magazine. This is the third consecutive year that Yamaha Outboards has made the list.

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  • Company News

    Yamaha F90 Outboard Named One of Boating Industry®’s 2017 Top Products

    POSTED 5/10/2017

    THIRD CONSECUTIVE YEAR FOR RECOGNITION FOR YAMAHA OUTBOARDS

    KENNESAW, Ga., May 11, 2017 — Yamaha Marine Group announced today that its new F90 outboard has been named one of Boating Industry’s® 2017 Top Products. The publication’s fourth annual Top Products list was published in the May edition of Boating Industry®magazine. This is the third consecutive year that Yamaha Outboards has made the list.

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  • Company News

    Yamaha Marine Announces Service Division Organizational Changes

    POSTED 5/5/2017

    MOVES CONTINUE EXCEPTIONAL TECHNICAL TRAINING AND SUPPORT FOR YAMAHA DEALER NETWORK

    Kennesaw, Ga., May 5, 2017 – Yamaha Marine Group announced today several employee promotions and organizational changes within the Marine Service Division.

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  • Company News

    Yamaha Marine Announces Service Division Organizational Changes

    POSTED 5/5/2017

    MOVES CONTINUE EXCEPTIONAL TECHNICAL TRAINING AND SUPPORT FOR YAMAHA DEALER NETWORK

    Kennesaw, Ga., May 5, 2017 – Yamaha Marine Group announced today several employee promotions and organizational changes within the Marine Service Division.

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  • Company News

    Yamaha Marine Announces “Season of Savings” Sales Event

    POSTED 5/1/2017

    BUILDS IN ADDITIONAL VALUE AT BEGINNING OF BUSY BOATING SEASON

    Kennesaw, Ga., May 1, 2017 – Yamaha Marine Group announced today the “Season of Savings” sales event, a promotion that offers consumers up to $750 in dealer credit toward the purchase of goods and/or services when they purchase an eligible, select, new Yamaha four-stroke outboard.

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  • Company News

    Yamaha Marine Announces Employee Promotions, Marketing Division Organizational Changes

    POSTED 4/19/2017

    MARTIN PETERS BECOMES SENIOR MANAGER, MARINE COMMUNICATIONS AND GOVERNMENT RELATIONS

    Kennesaw, Ga., April 19, 2017 – Yamaha Marine Group announced today several employee promotions and organizational changes within the Marine Marketing Division, including the promotion of Martin Peters to Senior Manager, Marine Communications and Government Relations.

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  • Company News

    Yamaha Marine Receives Tennessee Board of Regents Chancellors Award for Excellence in Philanthropy

    POSTED 3/21/2017

    DONATIONS OVER LAST FIVE YEARS "REFLECT TRUE SPIRIT" OF AWARD

    Kennesaw, Ga., March 21, 2017 – Yamaha Marine Group announced today that it was named the recipient of the Tennessee Board of Regents Chancellors Award for Excellence in Philanthropy. The award recognizes Yamaha’s contributions to the Motorcycle and Marine Service Program at the Tennessee College of Applied Technology (TCAT) Chattanooga.

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  • Company News

    Yamaha Marine Receives 2017 Silver Star of Excellence from American Technical Education Association and the National Technical Honor Society® for Contributions to Technical Education

    POSTED 3/20/2017

    RECOGNIZED FOR CONTRIBUTIONS TO THE MOTORCYCLE AND MARINE SERVICE PROGRAM AT THE TENNESSEE COLLEGE OF APPLIED TECHNOLOGY (TCAT) CHATTANOOGA

    Kennesaw, Ga., March 20, 2017 – Yamaha Marine Group announced today that it was awarded the 2017 Silver Star of Excellence from the American Technical Education Association and the National Technical Honor Society®.  Yamaha was recognized for its contribution to the Motorcycle and Marine Service Program at the Tennessee College of Applied Technology (TCAT) Chattanooga.

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  • Company News

    Florida Governor Rick Scott Nominates Phil Dyskow for Appointment to Gulf of Mexico Fishery Management Council

    POSTED 3/16/2017

    QUALIFICATIONS INCLUDE DECADES OF INDUSTRY, CONSERVATION, AND FISHERIES REGULATION EXPERIENCE

    Kennesaw, Ga., March 16, 2017 - Yamaha Marine Group praised Governor Rick Scott for his recommendations to the Secretary of Commerce for appointments to the Gulf of Mexico Fishery Management Council (GMFMC), which included Phil Dyskow, Immediate Past President of Yamaha Marine Group.

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  • Company News

    Yamaha Recognized Again for Excellence in Customer Satisfaction

    POSTED 2/17/2017

    AWARD MARKS COMPANY'S SIXTEENTH CONSECUTIVE IN 2017

    MIAMI, Fla., February 16, 2017 — Yamaha Marine Group announced today from the Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in cusomer satisfaction in the Outboard Engine category.

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  • Company News

    Skeeter® Recognized Again for Excellence in Customer Satisfaction

    POSTED 2/17/2017

    AWARD MARKS COMPANY'S FIFTEENTH CONSECUTIVE IN 2017

    MIAMI, Fla., February 17, 2017 — Skeeter, a leader in performance fishing boats, announced today from the Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has again recognized Skeeter with a CSI Award for excellence in customer satisfaction in the Freshwater Fiberglass Outboard Boat category.

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  • Company News

    Yamaha Marine Kicks off 2017 by Introducing Eight New Outboards, Set Point™ Boat Positioning Function for Helm Master®, New Propellers and New Rigging Options

    POSTED 2/16/2017

    NEW PRODUCTS GIVE BOATERS EVEN MORE OPTIONS AND WAYS TO ENJOY THEIR TIME ON THE WATER

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group began the 2017 boat show season with the announcement of eight new outboards, Set Point™ boat positioning function for Helm Master®, and several new propellers and rigging options.

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  • Company News

    Yamaha’s Helm Master® Integrated Boat Control System Offers Greater Control with Set Point™ and New CL7™ Display

    POSTED 2/16/2017

    NEW FUNCTIONALITY TAKES HELM MASTER PRECISION AND CONTROL TO THE NEXT LEVEL

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group announced today a new feature that gives its Helm Master® Integrated Boat Control System even greater levels of control.

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  • Company News

    Yamaha Marine Introduces Digital Electronic Control for the F150 and F175

    POSTED 2/16/2017

    PRECISION OF DIGITAL THROTTLE AND SHIFT NOW AVAILABLE TO MORE BOAT PACKAGES

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group today announced that the F150 and the F175 are now available in models with digital electronic control (DEC).

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  • Company News

    New Yamaha Marine Introduces New CL7™ Display

    POSTED 2/16/2017

    DISPLAY AND COMMAND LINK PLUS GATEWAY® IMPROVE BOATING EXPERIENCE

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group today announced a new seven-inch CL7™ touchscreen display and a newly-designed, more robust Command Link Plus® gateway. Both are designed to improve the consumer boating experience.

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  • Company News

    Yamaha’s All-New F25 is the Lightest 25-Horsepower Outboard in the Industry

    POSTED 1/19/2017

    THE SMALLEST OF YAMAHA’S MIDRANGE OUTBOARDS IS NOW PORTABLE

    KENNESAW, Ga., January 19, 2017 — Yamaha Marine Group announced today the addition of an all-new F25 to its lineup of four-stroke outboards.  Weighing less than 126 pounds, the smallest of Yamaha’s midrange outboards is now so light and compact, it’s portable.

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  • Company News

    New Yamaha Marine Rigging Options Offer More Convenience and More Control

    POSTED 1/19/2017

    REMOTE VARIABLE TROLLING RPM SWITCH AND "704" SHIFT CONTROL FOR MECHANICAL OPERATION

    KENNESAW, Ga., January 19, 2017 —  Yamaha Marine Group announced today new rigging components that offer boaters more convenience and control.  Yamaha’s new Remote Variable Trolling RPM Switch (VTS™) and new “704” Shift Control for mechanical operation help improve the overall boating experience.

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  • Company News

    Yamaha Introduces New Talon® Pontoon and Talon GP™ Aluminum SDS™ Propellers

    POSTED 1/19/2017

    DELIVERS QUIET PERFORMANCE TO MIDRANGE-POWERED PONTOONS AND LIGHTER BOATS

    KENNESAW, Ga., January 19, 2017 —  Yamaha Marine Group announced today the addition of two new propellers to its Talon family: the new Talon  Pontoon and Talon GP Aluminum SDS  propellers. The two new propellers bring Yamaha’s exclusive Shift Dampener System (SDS) technology to the thrust-optimized Talon family and deliver quiet performance to midrange-powered pontoons and lighter boats.

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  • Company News

    Martin Peters Appointed to National Marine Sanctuary System Business Advisory Council

    POSTED 1/10/2017

    APPOINTMENT UNDERSCORES YAMAHA’S CONTINUED EFFORTS TO REPRESENT THE INTERESTS OF U.S. RECREATIONAL ANGLERS AND BOATERS.

    Kennesaw, Ga. -  Jan. 10, 2017 – Yamaha Marine Group announced today that Martin Peters, Government Relations Manager, has been appointed to the National Oceanic and Atmospheric Administration’s (NOAA’s) National Marine Sanctuary Business Advisory Council (BAC).

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  • Company News

    Yamaha’s “Choose Reliability” Sales Event Offers Customers Great Incentives to Choose Yamaha Power During the First Quarter of 2017

    POSTED 1/2/2017

    TWO WAYS TO BUILD IN ADDITIONAL VALUE WITH QUALIFYING PURCHASE

    KENNESAW, Ga., Jan. 2, 2017 — Yamaha Marine Group announced today the “Choose Reliability” Sales Event, a new promotion that offers consumers two great ways to build in additional value with the purchase of a new, select eligible Yamaha outboard during the first quarter of 2017. 

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  • Company News

    “The Great V8” Sales Event from Yamaha Marine Gives Customers Exciting Reasons to Go Big on Outboard Power in 2016

    POSTED 12/15/2016

    OFFERS CONSUMERS ADDITIONAL VALUE TO YAMAHA F350 PURCHASE

    KENNESAW, Ga., Dec. 15, 2015 — Yamaha Marine Group announced today “The Great V8” Sales Event, a new promotion that offers consumers an excellent way to build in additional value to the purchase of new V8 Yamaha 350-horsepower, four-stroke outboards.

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  • Company News

    Yamaha to Exhibit F350C V8 Offshore, V6 F225 and F250 Mechanical Outboards at Fort Lauderdale International Boat Show®

    POSTED 11/26/2016

    NEW PRODUCTS CONTINUE LEGACY OF UNMATCHED DISPLACEMENT AND RELIABILITY IN OFFSHORE POWER

    Fort Lauderdale, Fla., November 2, 2016 – Yamaha Marine will display its latest powerhouse F350C offshore outboard, as well as its brand new 225- and 250-hp mechanical control 4.2-liter V6 offshore outboards at the 2016 Fort Lauderdale International Boat Show®, November 3-7, 2016.

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  • Company News

    Yamaha Marine Gives 2016 Ft. Lauderdale International Boat® Show Attendees Opportunities to Defend Their Right to Fish

    POSTED 11/1/2016

    SHOW ATTENDEES WHO ADVOCATE IN THE YAMAHA BOOTH CAN ENTER FOR A CHANCE TO WIN A YETI® COOLER

    Ft. Lauderdale, Fla. – November 2, 2016 –  Yamaha Marine announced today that advocacy opportunities are available in the Yamaha booth for the first time during 2016 Ft. Lauderdale International Boat Show®. Attendees who visit Yamaha in booth number 2028 can enter for a chance to win a YETI® cooler* and can also send a pre-written letter to Congress defending their right to fish.

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  • Company News

    Yamaha Marine Supports New Report that Urges Modernization in Federal Fisheries Management

    POSTED 10/18/2016

    SERIES OF RECOMMENDATIONS FOR NEXT ADMINISTRATION AND CONGRESS URGE IMPROVEMENTS TO PUBLIC ACCESS THAT CREATE JOBS AND ENHANCE CONSERVATION

    Washington, D.C. – October 19, 2016 –  Yamaha Marine announced today its support of a landmark series of recommendations for the incoming Administration and the new Congress that strive to balance improving access to public waters, creating economic growth, and enhancing the conservation of marine fish stocks. Released by the Center for Coastal Conservation, along with the nation’s leading marine conservation and trade associations, the guidance for federal policy makers in A Vision for Marine Fisheries Management in the 21st Century: Priorities for a New Administration calls for an end to antiquated federal policies that have inhibited a vital source of economic growth and a proud American tradition.

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  • Company News

    Yamaha’s “Why Wait for Spring” Sales Event Offers Customers Great Value this Fall

    POSTED 10/3/2016

    EFFECTIVE FOR SELECT, ELIGIBLE, NEW FOUR-STROKE OUTBOARDS PURCHASED AND WARRANTY REGISTERED BETWEEN OCTOBER 1, 2016, AND NOVEMBER 22, 2016

    KENNESAW, Ga., Oct. 3, 2016 — Yamaha Marine Group announced today the “Why Wait for Spring” sales event. The new promotion gives customers a great way to add even more value to Yamaha four-stroke outboard purchases this fall.

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  • Company News

    Yamaha Marine Group Praises U.S. House’s Passage of Boating Infrastructure Bill

    POSTED 9/29/2016

    BOATING INDUSTRY’S GRASSROOTS ADVOCACY SYSTEMS PLAY KEY ROLE IN POLICY SUCCESS

    Kennesaw, Ga., September 30, 2016 – Late Wednesday evening, the United States House of Representatives passed the Water Resources Development Act of 2016 (WRDA) by a vote of 399-25.  The bill now heads to a conference committee to be reconciled with the Senate version, which passed earlier this month.

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  • Company News

    Yamaha Marine Group Endorses Code of Ethics for Yamaha’s Pro Fishing Teams

    POSTED 9/27/2016

    LETTER FROM YAMAHA MARINE PRESIDENT BEN SPECIALE CALLS FOR SAFETY ON WATER, STEWARDSHIP OF NATURAL RESOURCES TO PRESERVE FUTURE OF THE SPORT

    Kennesaw, Ga., September 27, 2016 – Yamaha Marine President Ben Speciale today issued a letter to Yamaha’s freshwater and saltwater Pro Angler teams that endorses a Code of Ethics regarding safety on the water and stewardship of natural resources to help preserve the future of recreational fishing.

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  • Company News

    Yamaha Continues as B.A.S.S. Sponsor Through New Multiyear Agreement

    POSTED 9/21/2016

    OFFICIAL PREMIER ENGINE SPONSORSHIP EXTENDED THROUGH 2020

    BIRMINGHAM, Ala. —B.A.S.S. and Yamaha Marine Group have signed an agreement for Yamaha to continue to sponsor Bassmaster events through 2020.

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  • Company News

    2016 Kenai Classic Roundtable Addresses Alternative Fishery Management Solutions

    POSTED 8/24/2016

    DISCUSSION DRAWS MOST INFLUENTIAL VOICES IN RECREATIONAL FISHING COMMUNITY

    Soldotna, Alaska, August 25, 2016 – The fourth Annual Kenai Classic Roundtable on National Recreational Fishing brought together leaders from all segments of the recreational fishing community. The panelists gathered on Wednesday, August 17, at Kenai Peninsula College to examine alternative solutions for current fishery management issues. They discussed several innovative strategies for the management of mixed-use fisheries, and ultimately put forward solutions that could be beneficial to all fishery stakeholders.

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  • Company News

    Yamaha Marine Changes Name of Propeller Manufacturing Plant to Yamaha Marine Precision Propellers, Inc.

    POSTED 8/4/2016

    FORMERLY KNOWN AS PRECISION PROPELLERS INDUSTRIES, INC.

    Kennesaw, Ga., August 4, 2016 – Yamaha Marine Group announced today the renaming of its wholly owned subsidiary Precision Propellers Industries, Inc., (PPI, Inc.) to Yamaha Marine Precision Propellers, Inc.

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  • Company News

    Yamaha Hosts Press Event for Senator Johnny Isakson along with Chamber of Commerce

    POSTED 7/26/2016

    YAMAHA MARINE GROUP HOSTED THE FIRST OF FIVE GEORGIA CHAMBER FLY-AROUND EVENTS

    Kennesaw, Ga., July 25, 2016 – Yamaha Marine Group today hosted the first of five Georgia Chamber Fly-Around events with Senator Johnny Isakson at Yamaha’s southeastern headquarters in Kennesaw, Georgia. This event kicked off a tour of influential Georgia businesses ahead of the November 8th general election, where Senator Isakson will be looking for reelection to the U.S. Senate. Also presenting were Ben Speciale, President, Yamaha Marine Group, Rob Engstrom, Senior Vice President, US Chamber of Commerce, and Chris Clark, President & CEO, Georgia Chamber of Commerce.

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  • Company News

    Yamaha Promotes Ben Mallett to Division Manager, Marine Operations and Business Planning

    POSTED 7/20/2016

    NEW ROLE EXPANDS RESPONSIBILITY IN PLANNING FOR YAMAHA MARINE GROUP AND YAMAHA COMPANIES

    Kennesaw, Ga., July 19, 2016 – Yamaha Marine Group today announced the promotion of Ben Mallett to Division Manager of Marine Operations and Business Planning. In his new role, Mallett will be deeply involved in business planning for both the Yamaha Marine Group and Yamaha companies, Precision Propeller Industries, Inc. (PPI), Skeeter Products, Inc., and G3® Boats. 

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  • Company News

    Yamaha Marine Announces the “Celebrate Summer” Sales Event

    POSTED 7/18/2016

    BUILDS IN GREAT VALUE WITH THE PURCHASE OF YAMAHA'S MOST POPULAR FOUR-STROKE OUTBOARD MODELS

    Kennesaw, Ga., July 18, 2016 – Yamaha Marine Group announced today the “Celebrate Summer” sales event, a promotion that gives customers a great way to add value to their Yamaha four-stroke outboard purchases this summer.

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  • Company News

    Yamaha Marine Announces “The Great V8” Sales Event

    POSTED 7/18/2016

    FOR A LIMITED TIME ON SELECT OUTBOARDS, SEQUEL TO SUMMER V8 PROMOTION PROVIDES THE PURCHASING CUSTOMER A TOTAL OF SIX YEARS OF WARRANTY COVERAGE

    KENNESAW, Ga., July 18, 2016 — With the recent success of Yamaha’s “The Great V8” Sales Event that ended on June 30th, Yamaha Marine is pleased to announce the sequel to this promotion starting July 15, 2016. For a limited time on select outboards, the similar offer provides the purchasing customer a total of six years of warranty coverage – three years of Yamaha Limited Warranty, along with the additional protection of a three-year Yamaha Extended Service (Y.E.S.) plan, an MSRP value of $3,300 for eligible purchases at no additional cost.

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  • Company News

    Yamaha Marine Group Hosts Summer Media Event in Baltimore

    POSTED 6/13/2016

    NATIONAL AQUARIUM AND INNER HARBOR TAKE CENTER STAGE FOR NEW PRODUCT SHOWCASE

    Kennesaw, Ga., June 13, 2016 – Yamaha Marine Group announced today that it will host a summer media event June 14-15 in Baltimore, a portion of which will be held in conjunction with the National Aquarium® on the evening of June 14. Yamaha Marine sponsors the National Aquarium with outboards for the organization’s 35-foot research vessel, which is dedicated specifically to shark research and sampling, as well as the restoration of wetlands in the area. 

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  • Company News

    Yamaha Marine Donates F115 Outboard to WoundedNature.org

    POSTED 5/18/2016

    USED TO POWER SCOUTING VESSEL FOR REMOTE COASTAL CLEAN-UPS

    Kennesaw, Ga., May 19, 2016 – Yamaha Marine Group has stepped up to help WoundedNature.org with the donation of an F115 outboard and propeller. The donations will help power the organization’s 19-foot Monarch scouting vessel, which is used to identify clean-up sites in hard-to-access coastal areas.

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  • Company News

    Yamaha F2.5 Outboard Named One of Boating Industry®’s 2016 Top Products

    POSTED 5/16/2016

    SELECTIONS RECOGNIZED FROM HUNDREDS OF PRODUCTS INTRODUCED SINCE BEGINNING OF 2015

    KENNESAW, Ga., May 16, 2016 — Yamaha Marine Group announced today that its new F2.5 portable outboard has been named one of Boating Industry’s® 2016 Top Products. The publication’s third annual Top Products list was published this May online and also appeared in the May print edition of Boating Industry® magazine.

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  • Company News

    Dreyer Joins Yamaha Marine Group

    POSTED 5/9/2016

    BRINGS SOCIAL MEDIA EXPERTISE TO SUPPORT THE YAMAHA MARINE BRAND

    Kennesaw, Ga., May 9, 2016 – Yamaha Marine Group announced today the appointment of Brad Dreyer as Social Media Coordinator for the Marine Marketing Department. 

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  • Company News

    Yamaha Announces New 4.2-liter V6 Offshore “Mechanical” Outboards

    POSTED 5/3/2016

    YAMAHA’S LATEST OFFSHORE TECHNOLOGY NOW COMES WITH MECHANICAL CONTROL, OFFERS PERFECT REPOWER SOLUTION FOR LARGER CRAFT

    Kennesaw, Ga., May 3, 2016 – Yamaha Marine Group announced today new mechanical control versions of its legendary 225- and 250-horsepower 4.2-liter V6 Offshore outboards, available as the F250XB in both left and right-hand rotation, and the F225XB in right-hand rotation only.

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  • Company News

    Yamaha’s New F350C Provides Five Full Years of Limited Warranty Protection

    POSTED 5/3/2016

    LATEST VERSION OF F350 OFFERS NEW LOOK AND YAMAHA’S BEST PROTECTION YET

    Kennesaw, Ga., May 3, 2016 – Yamaha Marine Group announced today the introduction of the new 5.3-liter F350C, which now provides five full years of Limited Warranty coverage, wrapping a refined outboard package with a list of benefits and features that are still unique in the marketplace, nine years after the debut of the original F350.

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  • Company News

    Yamaha Marine Announces “Wake Up the Season” Sales Event

    POSTED 5/2/2016

    OFFERS UP TO $500 IN DEALER CREDIT TOWARD THE PURCHASE OF GOODS AND/OR SERVICES WITH ELIGIBLE FOUR-STROKE OUTBOARD

    Kennesaw, Ga., May 2, 2016 – Yamaha Marine Group announced today the “Wake Up the Season” sales event, a promotion that offers consumers up to $500 in dealer credit toward the purchase of goods and/or services when they purchase a select new, eligible Yamaha four-stroke outboard.

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  • Company News

    Yamaha’s Legendary Reliability Inspires High-Hour Outboard Video Series

    POSTED 4/22/2016

    THIRD PAIR OF YAMAHA F150S POWERING WATER TAXI CLOCK MORE THAN 7,000 HOURS

    Kennesaw, Ga., April 22, 2016 – In 2013, Charleston Water Taxi repowered its 40-foot, 16,000-pound Corinthian Catamaran with a third set of twin Yamaha F150s, which now log over 7,000* hours and counting. (Running an outboard motor for 7,000 hours is equivalent to driving a vehicle for 225,000 miles in urban commuting, according to national averages, based on US Department of Transportation.) To showcase these reliability case studies, Yamaha Marine Group has launched a new video series, which portray real-world testimonials from boat captains about the power, endurance and reliability of various Yamaha outboard models.

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  • Company News

    Yamaha Marine Donates Outboard to Pacific Marine Mammal Center

    POSTED 4/14/2016

    F40 OUTBOARD TO REPOWER 16-FOOT ZODIAC RESCUE CRAFT

    Kennesaw, Ga., April 14, 2016 – Yamaha Marine Group has donated a 40-horsepower engine to the Pacific Marine Mammal Center in Laguna Beach, Calif., to assist rescue efforts of marine mammals along the California coast. The Center will used the outboard to repower its 16-foot Zodiac® rescue vessel.

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  • Company News

    Yamaha Marine Group Launches Final Installment in New Service Management Workshop Online Training Series

    POSTED 4/5/2016

    NEWEST MODULE FOCUSES ON MEASURING SERVICE PROFITABILITY AND PERFORMANCE

    Kennesaw, Ga. – April 5, 2016 –  Yamaha Marine Group announced today the launch of the third and final installment in its new Service Management Workshop Online Training Series.  The newest module of the series, Service Management Workshop: Measuring Service Profitability & Performance, is available now through Yamaha Marine Universityonline (YMU Online).  The first two installments of the series launched earlier this spring and are also available through YMU Online.

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  • Company News

    Yamaha Marine Group Launches Second Installment in New Service Management Workshop Online Training Series

    POSTED 3/22/2016

    NEW MODULE FOCUSES ON CUSTOMER-FOCUSED SERVICE PROCESSES

    Kennesaw, Ga. – Mar 22, 2016 –  Yamaha Marine Group announced today the launch of the second installment in the new Service Management Workshop Online Training Series.  This second installment of the series, Service Management Workshop: Customer-Focused Service Processes, is available now through Yamaha Marine UniversityÔonline (YMU Online).  The final installment in the series is slated for release later this March.

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  • Company News

    Yamaha Promotes Jonathon Burns to General Manager, Precision Propeller Industries, Inc.

    POSTED 3/17/2016

    WILL LEAD KEY INITIATIVES AND BUSINESS PLANNING IN NEW ROLE

    Kennesaw, Ga., March 17, 2016 – Yamaha Marine Group today announced the promotion of Jonathon Burns to General Manager of Precision Propeller Industries, Inc. (PPI), a wholly owned, independently operated subsidiary of Yamaha Motor Corporation, U.S.A., and the company that produces all Yamaha-branded stainless steel propellers.  He will begin his new position with PPI this March.

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  • Company News

    Yamaha Praises Governor Rick Scott for His Support of the Fishing and Boating Community

    POSTED 3/15/2016

    RECENT ACTIONS SHOW COMMITMENT TO FLORIDA JOBS

    Panama City, Fla.  – March 15, 2016 –  Today, the Yamaha Marine Group praised Governor Rick Scott for once again demonstrating his commitment to over 865,000 Florida jobs dependent on boating and fishing.  The Governor has recently conducted a thorough selection process for nominees to serve on the Gulf of Mexico Fishery Management Council (Gulf Council), during which he made his top priority to listen to the needs and desires of Florida’s citizens.  By acting upon the feedback he received from Floridians, the Governor has taken action that will support over 5,500 small business in Florida.

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  • Company News

    Yamaha Promotes Bill Boehman to Vice President, Yamaha Marine Group

    POSTED 3/15/2016

    WILL OVERSEE MARINE OPERATIONS AND MANUFACTURING IN NEW ROLE

    Kennesaw, Ga., March 15, 2016 – Yamaha Marine Group today announced the promotion of Bill Boehman to Vice President of the Yamaha Marine Group, Operations and Manufacturing.  In addition to his new role, Boehman will continue to serve as Vice President of Precision Propeller Industries, Inc. (PPI), and will take on the additional title of Vice President, Skeeter Products, Inc.  He will begin his new position in Kennesaw this March.

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  • Company News

    Yamaha Praises Congressman Louie Gohmert for Co-sponsoring Gulf Red Snapper Reform Bill

    POSTED 2/25/2016

    SUPPORT OF H.R. 3094 DEMONSTRATES COMMITMENT TO JOB GROWTH IN TEXAS

    Kilgore, Texas - Feb. 25, 2016 – Yamaha Marine Group today praised U.S. Congressman Louie Gohmert (TX-01) for his support of H.R. 3094, the Gulf States Red Snapper Management Authority Act. By co-sponsoring the legislation, the Congressman signals strong support to the 234 employees of Skeeter Boats, a manufacturer of high performance fishing boats in Texas’s First District.

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  • Company News

    Megan Joins Yamaha Marine Group

    POSTED 2/16/2016

    APPOINTMENT SUPPORTS MARINE'S AMBITIOUS TOURNAMENT SCHEDULE

    Kennesaw, Ga., Feb. 16, 2016 – Yamaha Marine Group announced today the appointment of Connor Megan as Regional Marketing Coordinator for the Marine Marketing Department. 

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  • Company News

    Yamaha Recognized Again for Excellence in Customer Satisfaction

    POSTED 2/11/2016

    AWARD MARKS ACHIEVEMENT OF FIFTEENTH CONSECUTIVE AWARD

    MIAMI, Fla., February 11, 2016 — Yamaha Marine Group announced today from the Miami International Boat Show®   that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the fifteenth consecutive, an achievement no other outboard manufacturer can claim

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  • Company News

    Yamaha Marine Group Launches First Installment in New Service Management Workshop Online Training Series

    POSTED 2/9/2016

    ONLINE MODULES BUILD UPON YAMAHA’S HIGHLY SUCCESSFUL LIVE-TRAINING SESSIONS

    Kennesaw, Ga. - Feb. 9, 2016 –  Yamaha Marine Group announced today the launch of an all-new online training series focused on increasing efficiency and profitability in marine service departments.  This first installment of the series, Service Management Workshop: Building an Effective Service Team, is available now through Yamaha Marine University Online (YMU Online).  Two subsequent installments are slated for release in the coming weeks.

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  • Company News

    Yamaha Marine Announces Fourth Video in “Fishing with Helm Master®” Series

    POSTED 2/8/2016

    VIDEO HIGHLIGHTS USE OF HELM MASTER JOYSTICK WHILE FISHING ON STRUCTURE

    Miami, Fla., Feb. 8, 2016 – Yamaha Marine Group announced today from the Miami International Boat Show® the release of “Fishing on Structure” – the fourth short video in the new “Fishing with Helm Master” series that portrays the many real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system.

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  • Company News

    Yamaha Launches the “Yamaha Classic Contest” Photo Contest

    POSTED 2/1/2016

    WINNER TO RECEIVE ALL-EXPENSE PAID TRIP TO 2016 BASSMASTER CLASSIC

    Kennesaw, Ga., Feb. 1, 2016 – Yamaha Marine Group announced today the launch of the 2016 “Yamaha Classic Contest” on Facebook®, Twitter®, and Instagram®.  The contest invites participants to send in their Yamaha photos and awards the entry that best represents Yamaha and/or the Yamaha Marine lifestyle. 

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  • Company News

    Yamaha’s “Legendary Reliability” Sales Event Gives Customers Great Reasons to Buy New Outboards During the First Quarter of 2016

    POSTED 1/1/2016

    CUSTOMERS CAN BOOST PURCHASE VALUE OF POPULAR MODELS EARLY IN THE SEASON

    KENNESAW, Ga., Jan. 1, 2016 — Yamaha Marine Group announced today the “Legendary Reliability” Sales Event, a new promotion that offers consumers two great ways to build in additional value with the purchase of an eligible, new select Yamaha outboard during the first quarter of 2016. 

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  • Company News

    Yamaha Marine Announces Release of Third Video in “Fishing with Helm Master®” Series

    POSTED 11/3/2015

    VIDEO HIGHLIGHTS USE OF HELM MASTER SPEED CONTROL WHILE TROLLING

    Kennesaw, Ga., Nov. 3, 2015 – Yamaha Marine Group announced today the release of “Trolling with Helm Master,” the third short video in the new “Fishing with Helm Master” series that portrays real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system.

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  • Company News

    Yamaha’s “Why Wait? Buy Now” Retail Promotion Gives Customers More Reasons to Buy this Fall

    POSTED 10/1/2015

    PROVIDES CHOICE OF CREDIT OR ADDITIONAL Y.E.S. COVERAGE, DEPENDING ON MODEL

    KENNESAW, Ga., Oct. 1, 2015 — Yamaha Marine Group announced today the return of one of its most valuable incentive programs, “Why Wait? Buy Now.”  The new promotion gives customers a great way to add value to their Yamaha four-stroke outboard purchases this fall.

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  • Company News

    New Charleston Water Taxi Catamaran Powered by Yamaha F200s with Digital Electronic Control

    POSTED 9/24/2015

    FORMER 8,700-HOUR OUTBOARD OWNERS LOOK FORWARD TO QUIETER OPERATION AND IMPROVED FUEL EFFICIENCY

    Charleston, S.C., September 24, 2015 – Owners Scott Connelly and Chip Deaton, who have powered the Charleston Water Taxi with two sets of Yamaha F150 outboards that have run 6,800 hours* and 8,700 hours* respectively, have decided to power their newest vessel with Yamaha F200s based upon their experience with the reliability of Yamaha inline four-cylinder outboards.

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  • Company News

    Yamaha Recognized Again for Excellence in Customer Satisfaction

    POSTED 9/15/2015

    2015 MARKS FOURTEENTH CONSECUTIVE YEAR OF ACHIEVEMENT

    KENNESAW, Ga., September 15, 2015 — Yamaha Marine Group announced today that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the fourteenth consecutive, an achievement no other outboard manufacturer can claim.

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  • Company News

    Yamaha Announces New Propeller Selector on YamahaOutboards.com

    POSTED 9/14/2015

    NEW TOOL SIMPLIFIES PROPELLER SELECTION FOR CONSUMERS

    Kennesaw, Ga., September 14, 2015 – Yamaha Marine Group today announced the introduction of an all-new Propeller Selector to help customers narrow down propeller options, based on their input. The new tool can be found easily at yamahaoutboards.com>propellers>prop selector (www.yamahapropselector.com).

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  • Company News

    Yamaha Marine Announces Release of Second Video in “Fishing with Helm Master®” Series

    POSTED 9/8/2015

    VIDEO HIGHLIGHTS USE OF HELM MASTER IN CAST NETTING FOR BAIT

    Kennesaw, Ga., Sept. 8, 2015 – Yamaha Marine Group announced today the release of “Using a Cast Net with Helm Master,” the second short video in the new “ “Fishing with Helm Master” series that portrays real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system.

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  • Company News

    2015 Kenai Classic Roundtable to Address Long-term Future of National Recreational Fishing

    POSTED 8/17/2015

    PANEL POISED TO DISCUSS CHALLENGES, STRATEGY FOR NEXT 20 YEARS

    Kennesaw, Ga., August 17, 2015 – As a sponsor of the third annual Kenai Classic Roundtable on National Recreational Fishing, which takes place in conjunction with the Kenai River Sportfishing Association’s (KRSA) Kenai River Classic, Yamaha Marine is pleased to announce that this year’s panel will focus on a long-term view of recreational fishing and the strategies necessary to ensure continued growth of the sport. The unprecedented coalition of sportfishing advocacy groups on the panel will focus on a twenty-year look at the future of recreational fishing, the potential challenges anglers will face, and the strategies the industry will use to overcome these challenges.

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  • Company News

    Yamaha Marine Launches “Fishing with Helm Master®” Video Series

    POSTED 7/31/2015

    EVERYDAY, REAL-WORLD SCENARIOS BRING HELM MASTER’S NUMEROUS FISHING APPLICATIONS TO LIFE

    Kennesaw, Ga., July 31, 2015 – Yamaha Marine Group announced today the introduction of a new series of videos –“Fishing with Helm Master” – that portrays the many real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system.

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  • Company News

    Yamaha Announces New Maintenance Matters™ Website and Online Training Module

    POSTED 7/20/2015

    NEW RESOURCES COMPLEMENT YAMAHA’S ONGOING MAINTENANCE EDUCATION CAMPAIGN

    Kennesaw, Ga., July 20, 2015 – Yamaha Marine Group today announced the launch of the all-new Maintenance Matters website (http:maintenance.yamahaoutboards.com) as well as the addition of the Maintenance Matters training module to its world-class training curriculum at Yamaha Marine UniversityTM Online.

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  • Company News

    Yamaha Renews Outboard Sponsorship for 82nd Alabama Deep Sea Fishing Rodeo

    POSTED 7/16/2015

    DAUPHIN ISLAND, ALA. EVENT IS NOW LARGEST FISHING TOURNAMENT IN THE WORLD

    Kennesaw, Ga. - July 16, 2015 – Yamaha Marine Group announced today it will continue its support of the 82nd Alabama Deep Sea Fishing Rodeo, which has burgeoned into the largest fishing tournament in the world.

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  • Company News

    Yamaha Marine Announces “Super Sizzlin’ Summer Sales Event”

    POSTED 7/15/2015

    OFFERS TWO DIFFERENT CONSUMER BENEFITS DEPENDING ON HORSEPOWER OF OUTBOARD PURCHASED

    Kennesaw, Ga., July 15, 2015 – Yamaha Marine Group announced today the “Super Sizzlin Summer Sales Event,” a retail promotion that offers two different consumer benefits depending upon the technology and horsepower of the eligible outboard purchased.

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  • Company News

    Yamaha Marine Group Applauds Passage of H.R. 1335

    POSTED 6/2/2015

    MAGNUSON-STEVENS REAUTHORIZATION CONTAINS MAJOR PROVISIONS BENEFITTING RECREATIONAL FISHING

    Washington D.C., June 2, 2015 – Yamaha Marine Group, along with a coalition of organizations representing the recreational boating and fishing communities, congratulates the U.S. House of Representatives on its passage of H.R. 1335, a bill to reauthorize the Magnuson-Stevens Fishery Conservation and Management Act, the primary statute governing the nation’s marine fisheries.   The House-passed measure reflects provisions that are favorable to recreational anglers and conservation efforts.

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  • Company News

    Phil Dyskow Becomes Legacy Lifetime Member of the Coastal Conservation Association California

    POSTED 5/12/2015

    YAMAHA MARINE IMMEDIATE PAST PRESIDENT CONTINUES ADVOCACY EFFORTS ON BEHALF OF U.S. BOATERS AND ANGLERS

    Washington, D.C. -  May 12, 2015 – Yamaha Marine Group announced today that Immediate Past President, Phil Dyskow, was recently named a legacy lifetime member of the newly formed Coastal Conservation Association (CCA®) California.  The appointment is a testament to Dyskow’s continued efforts to fight for the rights of U.S. recreational angler and boaters.

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  • Company News

    INITIATIVE DESIGNATES STRIPED BASS AS THE U.S. “NATIONAL FISH”

    POSTED 5/8/2015

    INITIATIVE DESIGNATES STRIPED BASS AS THE U.S. “NATIONAL FISH”

    Washington, D.C. -  May 8, 2015 – Yamaha Marine Group announced today its support of Congressman Tom MacArthur’s (R-NJ) Striped Bass American Heritage Act, which would designate this iconic species as the "National Fish" of the United States.

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  • Company News

    Yamaha Marine Group Lends Support to The Recreational Fishing Alliance

    POSTED 5/5/2015

    RAFFLE OFFERS OPPORTUNITY TO WIN CONTENDER® 22 SPORT FISHING BOAT POWERED BY YAMAHA F300

    Kennesaw, Ga., May 5, 2015 – Yamaha Marine Group announced today its support for The Recreational Fishing Alliance. The RFA is conducting a raffle, announced on April 21, that gives members and the general public an opportunity to support the RFA and enter for a chance to win a Contender® 22 Sport center console fishing boat powered by a Yamaha F300 outboard, transported by an AmeraTrail® custom aluminum trailer; a package valued over $85,000.

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  • Company News

    Yamaha Marine Announces “Wake Up the Season” Sales Event

    POSTED 5/1/2015

    PROMOTION OFFERS CONSUMERS UP TO $500 IN DEALER CREDIT WITH PURCHASE OF SELECT NEW, ELIGIBLE FOUR-STROKE OUTBOARD

    Kennesaw, Ga., May 1, 2015 – Yamaha Marine Group announced today the “Wake Up the Season” sales event, a promotion that offers consumers up to $500 in dealer credit toward the purchase of goods and/or services when they purchase a select new, eligible Yamaha four-stroke outboard.

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  • Company News

    Yamaha Promotes Bill Boehman to Vice President, Precision Propeller Industries, Inc.

    POSTED 4/8/2015

    LEADERSHIP AND TEAM HAVE TRANSFORMED PPI WITH IMPROVED EFFICIENCIES AND PRODUCTION

    Kennesaw, Ga., April 8, 2015 – Yamaha Marine Group today announced the promotion of Bill Boehman to Vice President of Precision Propeller Industries, Inc. (PPI), a wholly owned, independently operated subsidiary of Yamaha Motor Corporation, U.S.A. and the company that produces all Yamaha-branded stainless steel propellers as well as other brands for marine industry businesses.

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  • Company News

    Yamaha Marine Group Supports CCA® Florida STAR Tournament through Multi-Year Sponsorship Agreement

    POSTED 4/6/2015

    SPONSORSHIP ALSO AIDS AWARENESS OF CHALLENGES FACING COASTAL FISHERIES

    Kennesaw, Ga., April 6, 2015 – Yamaha Marine Group announced today its official sponsorship of the Coastal Conservation Association’s (CCA®) Florida State-wide Tournament and Angler’s Rodeo (STAR), Florida’s largest saltwater fishing tournament.  Yamaha is the presenting sponsor of the CCA® Florida STAR. 

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  • Company News

    Yamaha Marine Group Announces Endless Propeller Solutions Online Training Through Yamaha Marine University™

    POSTED 3/31/2015

    LATEST ADDITION TO YAMAHA'S 2015 PRODUCT TRAINING NOW AVAILABLE

    Kennesaw, Ga., March 31, 2015 – Yamaha Marine Group today announced the addition of the Endless Propeller Solutions product module to its world-class training curriculum. The online product training, offered through Yamaha Marine University, will be available to Yamaha Marine dealer principals and service professionals to meet growing demand.

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  • Company News

    Yamaha Marine Announces Progressive Booth Concept

    POSTED 2/9/2015

    DESIGN COMPLEMENTS YAMAHA'S BRAND PROMISE AS CREATOR OF LIFETIME MEMORIES ON THE WATER

    Miami, Fla., Feb. 9, 2015 – Yamaha Marine announced today the adoption of an exciting and progressive booth concept to coincide with the company’s expanded boat show presence in the United States.

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  • Company News

    Yamaha Marine Group Unveils New Products Aimed at a Wide Range of Boating Applications

    POSTED 2/9/2015

    OFFSHORE DEMO TOUR PROGRAM EXPANDS WITH HELM MASTER® -EQUIPPED BOATS

    Miami, Fla.Feb. 9, 2015 – Yamaha Marine Group announced this week the introduction of six new outboards, as well as a host of new rigging, parts, propellers, and updates to Helm Master integrated boat control system, during the Miami International Boat Show®.  In addition, Yamaha will further expand its Offshore Demo Tour program at Sea Isle Marina with many Helm Master-equipped boats.

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  • Company News

    Yamaha Marine Group Declares 2015 the “Year of Outboard Education”

    POSTED 2/9/2015

    MAINTENANCE MATTERS CAMPAIGN FOCUSES ON EXTENDING LIFE OF YAMAHA OUTBOARDS

    Miami, Fla., February 9, 2015 — Yamaha Marine Group declared 2015 the “Year of Outboard Education” this week during the 2015 Miami International Boat Showâ in honor of all current and future Yamaha Marine customers. Highlighting the company’s education initiatives is the Maintenance Matters campaign, which is focused on extending the lives of all Yamaha outboards and maximizing customers’ time on the water.  The campaign is in keeping with Yamaha’s commitment to superior product reliability and industry-leading education.

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  • Company News

    Yamaha’s “Reliability Starts Here Sales Event” Announced

    POSTED 1/1/2015

    GIVES CUSTOMERS GREAT REASONS TO BUY NEW OUTBOARDS DURING THE FIRST QUARTER OF 2015

    KENNESAW, Ga., Jan. 1, 2015 — Yamaha Marine Group announced today the “Reliability Starts Here Sales Event,” a new promotion that offers consumers two great ways to build in additional value with the purchase of a new select eligible Yamaha outboard during the first quarter of 2015. 

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  • Company News

    Yamaha Recognized Again for Excellence in Customer Satisfaction

    POSTED 12/30/2014

    NMMA'S CSI AWARD IS THIRTEENTH CONSECUTIVE FOR YAMAHA MARINE

    KENNESAW, Ga., September 30, 2014 — Yamaha Marine Group announced today that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the thirteenth consecutive, an achievement no other outboard manufacturer can claim.

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  • Company News

    Yamaha Promotes Scott Higgins and Ben Mallett To Align with New Business Needs

    POSTED 12/12/2014

    Kennesaw, Ga., Dec. 12, 2014 – Yamaha Marine Group today announced the appointment of Scott Higgins as Regional Sales Manager for the Midwest Division and Ben Mallett as Manager of Outboard Operations and Business Planning Departments.

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  • Company News

    Yamaha OEM Technical Support Group Receives Merchant Mariner Credential

    POSTED 12/5/2014

    TEAM NOW OFFERS BOAT BUILDERS EVEN STRONGER LEVEL OF SUPPORT

    Kennesaw, Ga., December 5, 2014 – Yamaha Marine Group announced today that all eleven members of its OEM Technical Support group have received the United States Coast Guard’s Merchant Mariner credential or “Captain’s license,” as of November 17, 2014.

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  • Company News

    Yamaha Marine Group to Sponsor Education Track at 2014 MDCE

    POSTED 11/7/2014

    YAMAHA MARINE UNIVERSITY INSTRUCTOR VALERIE ZIEBRON TO LEAD WORKSHOPS

    Kennesaw, Ga., November 7, 2014 – Yamaha Marine Group announced today that it will sponsor three educational workshops within the service track at this year’s Marine Dealer Conference and Expo, November 16-19 at the Orange County Expo Center in Orlando. MDCE offers marine dealers the opportunity to learn from the industry’s leading experts and explore the latest trends as well as take part in a variety of educational tracks focusing on sales, marketing, service and management topics.

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  • Company News

    Yamaha Promotes Joe Maniscalco to Division Manager, Marine Service

    POSTED 10/6/2014

    SUCCEEDS BOB POPIEL IN LEADING FOUR SERVICE TEAMS

    Kennesaw, Ga., October 6, 2014 – Yamaha Marine Group today announced the promotion of Joe Maniscalco to Division Manager, Marine Service.

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  • Company News

    Yamaha’s “Why Wait? Buy Now” Retail Promotion Offers Added Value for Customers this Fall

    POSTED 10/1/2014

    INCENTIVE PROGRAM OFFERS VALUE ACROSS ALL HORSEPOWER SEGMENTS

    KENNESAW, Ga., Oct. 1, 2014 — Yamaha Marine Group announced today one of its most valuable incentive programs of the year, “Why Wait? Buy Now.”  The new promotion offers customers a great way to add value to their Yamaha four-stroke outboard purchases leading up to the busy holiday and boat show seasons. 

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  • Company News

    Yamaha Adds David McEwen to Maintenance Product Team

    POSTED 9/24/2014

    ADDITION PROPELS YAMAHA'S 'MAINTENANCE MATTERS' INITIATIVE

    Kennesaw, Ga., September 24, 2014 – Yamaha Marine Group today announced the appointment of David McEwen as Maintenance Product Specialist, reporting to Marine Product Information Manager, David Meeler.

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  • Company News

    2014 Classic Roundtable Sheds New Light on MSA Reauthorization

    POSTED 8/28/2014

    U.S. SENATORS ACKNOWLEDGE NEED FOR RECREATIONAL FISHING POLICY

    Soldotna, Alaska, August 28, 2014 – “The economic value of recreational fishing is significant because along with dockside businesses benefiting, it drives people to spend money on fuel and lodging or camping during their trip to wherever they are fishing,” said U.S. Sen. Mark Begich, D-Alaska, during the 2014 Kenai Classic Roundtable on National Recreational Fishing, which took place Aug. 20 at the Soldotna Regional Sports Complex.

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  • Company News

    Yamaha Marine Group presented with Game & Fish/Sportman Magazine’s “Readers’ Choice” Award for Favorite Large Outboard

    POSTED 8/1/2014

    BASS ANGLERS CHOOSE V MAX SHO 150

    Kennesaw, Ga., August 1, 2014 – Game & Fish/Sportsman Magazine awarded Yamaha with its 2014 Readers’ Choice Award for “Favorite Large Outboard” for bass gear. Todd Grondzki, Manager - Sponsorships & Events, accepted the award on behalf of Yamaha Marine at the 2014 ICAST in Orlando, Florida.

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  • Company News

    Yamaha Marine Group Announces Enhanced Mobile Experience for YamahaOutboards.com

    POSTED 7/30/2014

    RESPONSIVE DESIGN OFFERS OVERALL BETTER VIEWING EXPERIENCE

    Kennesaw, Ga., July 30, 2014 – Yamaha Marine Group announced today it has reengineered its YamahaOutboards.com website for mobile users to offer a more optimized experience on the go.

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  • Company News

    Yamaha Marine Group Announces Endless Propeller Solutions Training Through Yamaha Marine University™

    POSTED 7/28/2014

    INSTRUCTOR-LED TRAINING MEETS GROWING DEMAND

    Kennesaw, Ga., July 28, 2014 – Yamaha Marine Group today announced the addition of Endless Propeller Solutions to its world-class training curriculum. The instructor-led training, offered through Yamaha Marine University, will be available to Yamaha Marine dealer principals and service professionals to meet growing demand.

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  • Company News

    Yamaha Marine Group Announces Service Training Programs for Yamaha Global Distributors and Select, Qualified Non-Yamaha Organizations

    POSTED 7/25/2014

    EXPANSION MEETS GROWING DEMAND FOR TRAINING

    Kennesaw, Ga., July 25, 2014 – Yamaha Marine Group today announced the expansion of its world-class Yamaha Marine Service training. To meet a growing demand for training, courses are now available to Yamaha Global Distributors and select, qualified non-Yamaha organizations.

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  • Company News

    Yamaha Marine Group Introduces Helm Master™ for Quad Outboard Applications

    POSTED 7/22/2014

    SYSTEM NOW AVAILABLE FOR SELECT BOATS THAT EXCEED 40 FEET

    Kennesaw, Ga., July 22, 2014 – Yamaha Marine Group announced today its Helm Master™ fully integrated boat control system now supports select quad outboard applications.  Helm Master can be tailored for specific boat models and with this quad control update, the latest in Yamaha boat control technology is available for boats that exceed 40 feet in length*. 

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  • Company News

    Yamaha Marine Announces “Summer of Choice” Sales Event

    POSTED 7/15/2014

    NEW PROMOTION OFFERS CONSUMERS FIVE YEARS OF WARRANTY PROTECTION OR UP TO $750 IN DEALER CREDIT WITH PURCHASE OF ELIGIBLE OUTBOARD

    Kennesaw, Ga., July 15, 2014 – Yamaha Marine Group announced today the “Summer of Choice” sales event, a new promotion that offers consumers the choice of five years of warranty protection or up to $750 in dealer credit toward the purchase of goods and/or services when they purchase a select new, eligible Yamaha four-stroke outboard.

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  • Company News

    Yamaha Marine Group Introduces Yamaha Marine Advocacy Tool

    POSTED 6/24/2014

    ONLINE TOOL MAKES ADVOCACY EASIER THAN EVER

    Kennesaw, Ga., June 24, 2014 – Yamaha Marine Group today launched Yamaha Marine Advocacy, a new online tool to help promote marine advocacy efforts.  The intuitive online system is designed to give Yamaha Marine dealers and boat builders a quick and easy method to interact with their legislators through phone calls, letters, tweets and other social media outlets.  Yamaha Marine Advocacy will be accessible to Yamaha Marine dealers and boat builders through its Yamaha Marine Business System (YMBS).

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  • Company News

    Yamaha Marine Launches “Wake Up the Season” Sales Event

    POSTED 5/1/2014

    NEW PROMOTION OFFERS CONSUMERS UP TO $750 IN DEALER CREDIT WITH PURCHASE OF ELIGIBLE OUTBOARD

    Kennesaw, Ga., May 1, 2014 – Yamaha Marine Group announced today the “Wake Up the Season” sales event, a new promotion that offers consumers up to $750 in dealer credit toward the purchase of goods and/or services when they purchase a select new Yamaha four-stroke outboard.

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  • Company News

    Yamaha Adds Austin Roebuck to Government Relations Team

    POSTED 4/17/2014

    ADDITION SUPPORTS YAMAHA'S ADVOCACY EFFORTS FOR SALTWATER FISHERIES REFORM

    Kennesaw, Ga., April 17, 2014 – Yamaha Marine Group today announced the appointment of Austin Roebuck as Marine Government Relations Coordinator, reporting to Marine Government Relations Manager, Martin Peters.

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  • Company News

    Yamaha Marine Group Welcomes Kemos and Blosser to 2014 Walleye Pro Team

    POSTED 4/9/2014

    ANGLER ADDITIONS CONTINUE TO BUILD STRONG TEAM

    Kennesaw, Ga., April 09, 2014 – Yamaha Marine Group announced today that anglers Tommy Kemos and Joshua Blosser have joined the 2014 Walleye Yamaha Pro Team. “We are excited to have Tommy and Joshua on the 2014 Walleye team,” said David Ittner, Tournament and Pro Staff Manager, Yamaha Marine Group.

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  • Company News

    Yamaha Marine Group Endorses “A Vision for Managing America’s Saltwater Recreational Fisheries”

    POSTED 4/7/2014

    COMMISSION’S VISION CALLS FOR COMMONSENSE SALTWATER FISHERIES MANAGEMENT

    Kennesaw, Ga., April 7, 2014 – Yamaha Marine Group today announced its formal endorsement of “A Vision for Managing America’s Saltwater Recreational Fisheries.” The vision was presented by the Commission on Saltwater Recreational Fisheries Management to the National Press Club in Washington, D.C. on March 26.

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  • Company News

    Yamaha Pro Fishing Signs 15-Year-Old Andy Ortega

    POSTED 3/24/2014

    ADDITION TO TEAM SUPPORTS IMPORTANT AND POSITIVE GROWTH TREND IN FISHING

    Kennesaw, Ga., March 24, 2014 – Supporting an important and positive growth trend in fishing, Yamaha Marine signed 15-year old bass angler Andy Ortega to its Pro Fishing Team.

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  • Company News

    Yamaha Marine Group Welcomes Scroggins, Goldbeck, Hill and Simonton to 2014 Pro Team

    POSTED 3/3/2014

    TALENTED PROFESSIONALS WILL BE GREAT ADDITIONS TO THE TEAM

    Kennesaw, Ga., March 3, 2014 – Yamaha Marine Group announced today that bass anglers Terry Scroggins, Grant Goldbeck, Kenyon Hill and Michael Simonton have joined the 2014 Yamaha Pro Team.

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  • Company News

    Yamaha’s New F175 a Great Addition to In-line Four-Cylinder Family

    POSTED 1/13/2014

    VERSATILE OUTBOARD BROADENS LINE; OFFERS GREAT REPOWER PONTENTIAL FOR A VARIETY OF BOATS

    Kennesaw, Ga., Jan. 13, 2014 – Yamaha Marine Group announced today the addition of the F175 outboard to its in-line four-cylinder product family.  The brand new F175 joins the V MAX SHO® 150 and F200, which are based on Yamaha’s new 2.8-liter in-line four-cylinder platform.  The V MAX SHO 150 and F200 are winners of the IBEX® Innovation award for 2013.

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  • Company News

    Yamaha’s New F175 a Great Addition to In-line Four-Cylinder Family

    POSTED 1/13/2014

    VERSATILE OUTBOARD BROADENS LINE; OFFERS GREAT REPOWER POTENTIAL FOR A VARIETY OF BOATS

    Kennesaw, Ga., Jan. 13, 2014 – Yamaha Marine Group announced today the addition of the F175 outboard to its in-line four-cylinder product family.  The brand new F175 joins the V MAX SHO® 150 and F200, which are based on Yamaha’s new 2.8-liter in-line four-cylinder platform.  The V MAX SHO 150 and F200 are winners of the IBEX® Innovation award for 2013.

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  • Company News

    Yamaha’s New F115 More Compact and Powerful

    POSTED 1/13/2014

    NOW LIGHTEST OUTBOARD IN 115 FOUR-STROKE CLASS

    Kennesaw, Ga., Jan. 13, 2014 – Yamaha Marine Group introduced today its newly redesigned F115 outboard, which is not only more powerful and compact, but also now the lightest outboard in the 115 horsepower four-stroke class.

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  • Company News

    Yamaha’s New F175 a Great Addition to In-line Four-Cylinder Family

    POSTED 1/13/2014

    VERSATILE OUTBOARD BROADENS LINE; OFFERS GREAT REPOWER PONTENTIAL FOR A VARIETY OF BOATS

    Kennesaw, Ga., Jan. 13, 2014 – Yamaha Marine Group announced today the addition of the F175 outboard to its in-line four-cylinder product family.  The brand new F175 joins the V MAX SHO® 150 and F200, which are based on Yamaha’s new 2.8-liter in-line four-cylinder platform.  The V MAX SHO 150 and F200 are winners of the IBEX® Innovation award for 2013.

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  • Company News

    Yamaha’s “Reliable Choice Sales Event” Kicks Off New Year with Great Incentives to Purchase New Outboards

    POSTED 1/1/2014

    NEW PROMOTION OFFERS CONSUMERS TWO GREAT WAYS TO BUILD ADDITIONAL VALUE WITH PURCHASE OF NEW ELIGIBLE OUTBOARD

    KENNESAW, Ga., Jan. 1, 2014 — Yamaha Marine Group announced today the “Reliable Choice Sales Event,” a new promotion that offers consumers two great ways to build in additional value with the purchase of a new eligible Yamaha outboard during the first quarter of 2014. 

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  • Company News

    Yamaha Gains More Recognition for Excellence in Customer Satisfaction

    POSTED 12/16/2013

    KENNESAW, Ga., September 16, 2013 — Yamaha Marine Group announced today that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the twelfth consecutive, an achievement no other outboard manufacturer can claim. 

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  • Company News

    Yamaha’s “Why Wait for Spring?” Provides up to Six Years of Free Limited Warranty Protection

    POSTED 10/1/2013

    KENNESAW, Ga., October 7, 2013 — Yamaha Marine Group announced today a new promotion as the holiday and boat show seasons approach.  The “Why Wait for Spring?” promotion gives consumers the opportunity to receive three years of Yamaha limited warranty coverage along with the additional protection of a three-year Yamaha Extended Service (Y.E.S.) contract on select eligible new 2.5- through 350-hp, four-stroke outboard models at no extra cost to the purchasing consumer.

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  • Company News

    Yamaha Claims Innovation Award for F200 In-Line Four and VMAX SHO 150

    POSTED 9/17/2013

    Louisville, Kentucky, Sept. 17, 2013 – The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine Group with its Innovation Award in the outboard motor category for the Yamaha 2.8-Liter In-Line Four Platform (F200 In-Line Four and VMAX SHO 150) during the 23rd annual International Boatbuilders' Exhibition and Conference (IBEX®) at the Kentucky Exposition Center.  

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  • Company News

    Yamaha Offers Zero Down and Zero Interest for One Year with “Get in the Hunt for the Holidays”

    POSTED 9/16/2013

    KENNESAW, Ga., Sept. 16, 2013 — Yamaha Marine Group today announced  “Get in the Hunt for the Holidays,” a new promotion that offers financing with zero down and zero interest for one year, especially designed for sportsmen who are looking to repower with a new Yamaha outboard this fall.

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  • Company News

    Yamaha Lends Support to Great Lake Allatoona Clean Up

    POSTED 9/3/2013

    ANNUAL EFFORT HELPS PRESERVE BELOVED COMMUNITY LAKE

    KENNESAW, Ga., Sept. 3, 2013 — Yamaha Marine Group announced today its support and sponsorship of the 2013 Great Lake Allatoona Clean Up (GLAC), an annual community event that helps to maintain the beauty and health of Lake Allatoona, which is located just north of the company’s Kennesaw, Ga. headquarters.

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  • Company News

    Yamaha to Continue as B.A.S.S. Sponsor Through New Multiyear Agreement

    POSTED 8/14/2013

    YAMAHA MARINE GROUP NEWS RELEASE, AUGUST 14, 2013

    Kennesaw. Ga. — B.A.S.S. and Yamaha Marine Group have signed an agreement for Yamaha to continue to sponsor Bassmaster events through 2016.

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  • Company News

    Palaniuk Leads Wire-to-Wire to Win Bassmaster® Elite

    POSTED 8/12/2013

    YAMAHA MARINE GROUP NEWS RELEASE, AUGUST 12, 2013

    WADDINGTON, N.Y., August 12, 2013 -- Yamaha Pro Brandon Palaniuk led wire-to-wire in the Bassmaster Elite St. Lawrence River Showdown tournament to win with a four-day total of 88 pounds, 12 ounces.  The victory carries not only a $100,000 first prize but also a guaranteed berth in the 2014 Bassmaster Classic® world championship. 

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  • Company News

    8,700-Hour F150 Outboard Still a Top Performer

    POSTED 8/5/2013

    YAMAHA MARINE GROUP NEWS RELEASE, AUGUST 5, 2013

    Kennesaw, Ga., August 5, 2013 – Performance testing conducted by Yamaha Marine Group showed that a Yamaha F150 outboard with thousands of hours of use can still keep up with a nearly new* F150 outboard – further underscoring the reliability of Yamaha’s most popular motor.

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  • Company News

    Yamaha Announces New “Wake Up the Summer Sales Event”

    POSTED 7/15/2013

    FOR A LIMITED TIME, CUSTOMERS CAN ADD EVEN MORE VALUE TO THE PURCHASE OF A YAMAHA OUTBOARD

    KENNESAWGa., July 15, 2013 — Yamaha Marine Group today announced the “Wake Up the Summer Sales Event,” a new promotion that gives consumers even more incentive to invest in Yamaha power this summer.

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  • Company News

    Yamaha’s Extends Relationship with OCEARCH

    POSTED 6/18/2013

    NEW SPONSORSHIP HELPS POWER ADDITIONAL OCEAN RESEARCH AND EDUCATION

    KENNESAW, Ga., June 18, 2013 — Yamaha Marine Group announced today it has extended its relationship with OCEARCH, an organization that strives to maintain the health of the world’s oceans through research, specifically focused on sharks. As the exclusive outboard motor sponsor of OCEARCH, Yamaha will provide F300 and F150 power for the team’s Contender® 28T and SAFE® Boat.

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  • Company News

    Yamaha’s New “Small Power Big Saving Sales Event” Gives Customers a Jump Start on Summer Boating Fun

    POSTED 6/3/2013

    KENNESAW, Ga., June 3, 2013 — Yamaha Marine Group today announced the “Small Power Big Saving Sales Event,” a new promotion that gives consumers great reasons to buy small, portable, four-stroke Yamaha outboards this June and July.

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  • Company News

    Yamaha Promotes Jonathon Burns to Senior Manager, Marine Group Operations

    POSTED 5/19/2013

    Kennesaw, Ga., March 19, 2013 – Yamaha Marine Group today announced the promotion of Jonathon Burns to Senior Manager of the Marine Business Planning and Supply Chain Operations Division.

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  • Company News

    Charleston Water Taxi Puts 8,700 Hours on Second Set of F150s, Repowers with Third Set

    POSTED 5/13/2013

    Charleston, S.C., May 13, 2013 - Yamaha Marine Group announced today that the Charleston Water Taxi has repowered for the second time in two years with a pair of Yamaha F150 outboards. This time, the outboards they are replacing are still running strong after 8,700 hours of use.

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  • Company News

    Phil Dyskow is 2013 Eddie Smith Manufacturer of the Year

    POSTED 5/9/2013

    CENTER FOR COASTAL CONSERVATION RECOGNIZES INDUSTRY VETERAN FOR CONSERVATION LEADERSHIP

    Washington D.C., May 9, 2013 – Yamaha Marine Group announced today that Immediate Past President, Phil Dyskow, is the 2013 recipient of the Eddie Smith Manufacturer of the Year award presented by the Center for Coastal Conservation.  Established in 2012, the award honors extraordinary commitment to conservation by manufacturers.

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  • Company News

    Yamaha Marine Group Becomes First Center for Coastal Conservation Platinum Sponsor

    POSTED 1/14/2013

    Kennesaw, Ga., Jan. 14, 2013 – Yamaha Marine Group announced today that effective January 1, 2013, it has become the first Platinum Sponsor of the Center for Coastal Conservation.

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  • Company News

    Weber Joins the Yamaha Marine Group

    POSTED 11/28/2012

    Kennesaw, Ga., Nov. 28, 2012– Yamaha Marine Group announced today the appointment of Heidi Weber as Communications Coordinator for the Marine Marketing Department. 

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  • Company News

    Yamaha and Yamaha Boat Companies Recognized Again for Excellence in Customer Satisfaction

    POSTED 9/11/2012

    KENNESAW, Ga., September 11, 2012 — Yamaha Marine Group announced the National Marine Manufacturers Association (NMMA®) has once again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the eleventh consecutive, an achievement which no other outboard manufacturer can claim.

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  • Company News

    Yamaha’s New “Say Y.E.S. and Go Boating” Gives Consumers Added Benefit

    POSTED 8/1/2012

    KENNESAW, Ga., August 1, 2012 — Yamaha Marine Group today announced “Say Y.E.S. and Go Boating,” a new promotion designed to give boaters a great reason to buy before the end of the season.

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  • Company News

    Yamaha Introduces Three New Propellers

    POSTED 7/2/2012

    Kennesaw, Ga., July 2, 2012 — Yamaha Marine Group announced today it will increase its propeller offerings as part of its ongoing effort to provide endless propeller solutions.  Added to Yamaha’s propeller line up are three new products that are now available through Yamaha marine dealers nationwide.

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  • Company News

    Yamaha Marine Group Appoints Grondzki to Department Manager

    POSTED 6/21/2012

    Kennesaw, Ga., June 21, 2012– Yamaha Marine Group announced today the appointment of Todd Grondzki to the position of Department Manager, Sponsorship and Events.  In his new role, Grondzki will be responsible for planning, developing and executing all marketing events, including consumer boat shows, industry trade shows and Yamaha marine business meetings.  He will also oversee the Team Yamaha freshwater and saltwater tournament and pro staff sponsorships.

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  • Company News

    Unokur Joins the Yamaha Marine Group

    POSTED 6/19/2012

    Kennesaw, Ga., June 19, 2012– Yamaha Marine Group announced it has hired Justin Unokur as a Regional Sales Coordinator for the dealer sales division.

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  • Company News

    Yamaha Marine Group Immediate Past President Phil Dyskow to Serve on National Boating Safety Advisory Council

    POSTED 6/18/2012

    Kennesaw, Ga., June 18, 2012 – Yamaha Marine Group announced today that Immediate Past President Phil Dyskow will serve on the National Boating Safety Advisory Council (NBSAC).  Established in 1971, the NBSAC is responsible for advising the U.S. Coast Guard on developing and promulgating standards and regulations pertaining to the construction of recreational boats. 

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  • Company News

    Yamaha Appoints New Members to Growing OEM Team

    POSTED 3/26/2012

    Kennesaw, Ga., March 26, 2012– Yamaha Marine Group announced the appointment of three new members to its expanding OEM sales team, effective today.  

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  • Company News

    Century Boats Purchased by Allcraft Marine

    POSTED 3/16/2012

    Kennesaw, Ga., March 16, 2012 — Yamaha Motor Corporation, U.S.A. announced today it has sold a majority of the assets of Century Boats and the Century brand to Florida-based Allcraft Marine. The new owners plan to resume production of Century brand boats at their Dade City, Fla. facility.  

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  • Company News

    Yamaha Marine Group Launches First Mobile App

    POSTED 2/9/2012

    Kennesaw, Ga., February 9, 2012 –Yamaha Marine Group announced today the launch of its first mobile application for the iPhone® and iPod Touch®, just in time for the Miami International Boat Show.® The app is now available free of charge through the iTunes® App Store and offers users a host of valuable tools and information about their Yamaha outboards. Additional information about the app is also available through this online video.  

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  • Company News

    Yamaha Marine Group Launches Yamahaoutboards.com Website for Ultimate User Experience

    POSTED 2/1/2012

    Kennesaw, Ga., February 1, 2012 – Yamaha Marine Group announced today it has launched its reengineered YamahaOutboards.com website to provide consumers and dealers with an enhanced online experience.

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  • Company News

    Yamaha’s New “Proven Choice Sales Event” Gives Consumers Even More Value with the Purchase of a New Outboard

    POSTED 1/3/2012

    YAMAHA MARINE GROUP NEWS RELEASE, JANUARY 3, 2012

    KENNESAW, Ga., January 3, 2012 — Yamaha Marine Group today announced “The Proven Choice Sales Event,” a new promotion that gives consumers two great ways to build-in additional value with their purchase of a new Yamaha outboard.

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  • Company News

    Yamaha Marine Group Presented with 2011 Neptune Award from Marine Marketers of America

    POSTED 11/30/2011

    YAMAHA MARINE GROUP NEWS RELEASE - NOVEMBER 30, 2011

    KENNESAW, Ga., November 30, 2011 — Yamaha Marine Group announced today the Marine Marketers of America has recognized Yamaha with a Neptune Award for marketing communication excellence in the Best National Magazine/Advertising Series category. This year marks the fourth anniversary of the Neptune Awards. Since the award’s inception, Yamaha Marine Group has entered campaigns twice and won both entries.

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  • Company News

    Yamaha and Yamaha Boat Companies Recognized for Excellence in Customer Satisfaction

    POSTED 8/29/2011

    YAMAHA MARINE GROUP NEWS RELEASE, AUGUST 29, 2011

    KENNESAW, Ga., August 29, 2011 — Yamaha Marine Group announced today the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the tenth consecutive – an achievement no other outboard manufacturer can claim.

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  • Company News

    Yamaha’s New “Four Stroke Celebration Sales Event” Gives Buyers a Boostisfaction

    POSTED 7/15/2011

    YAMAHA MARINE NEWS RELEASE, JULY 15, 2011

    KENNESAW, Ga., July 15, 2011 — Yamaha Marine Group today announced “The Four Stroke Celebration Sales Event,” a new promotion that gives boat buyers a boost while there is still plenty of boating left in the season.

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  • Company News

    Yamaha Appoints Grondzki to Assistant Department Manager

    POSTED 6/9/2011

    YAMAHA MARINE GROUP NEWS RELEASE, JUNE 9, 2011

    Kennesaw, Ga., June 9, 2011– Yamaha Marine Group announced it has appointed Todd Grondzki to the post of Assistant Department Manager in advertising. His specific role is to maintain and grow Yamaha’s position as the leadership brand in internet, social and direct marketing programs.

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  • Company News

    Yamaha Re-launches ReliabilityStartsHere.com Website

    POSTED 5/11/2011

    YAMAHA MARINE GROUP NEWS RELEASE, MAY 11, 2011

    Kennesaw, Ga., May 11, 2011– Yamaha Marine Group announced today it has re-launched its ReliablityStartsHere.com website as a means of providing a more accessible forum for its customers to share their personal stories about their experiences with Yamaha outboards, and for new customers to learn about Yamaha outboards.

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  • Company News

    Yamaha Marine Launches Mobile Websites

    POSTED 4/7/2011

    YAMAHA MARINE GROUP NEWS RELEASE, APRIL 7, 2011

    Kennesaw, Ga., April 7, 2011 – Yamaha Marine Group announced today it has launched mobile versions of its V MAX SHO® (www.discovervmaxsho.com) and V6 Offshore (http://www.discoverv6offshore.com) websites, making Yamaha the first in the outboard industry to offer such a service to consumers.
     

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  • Company News

    Yamaha Marine Announces Employee Promotions, Organizational Changes

    POSTED 3/22/2011

    Bob Popiel, Mark Tracy and Kyle Rippe become Division Managers

    Kennesaw, Ga., March 22, 2011 – Yamaha Marine Group announced today several employee promotions, including three promotions to Division Manager positions.

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  • Company News

    Yamaha Appoints Burns and Mallett to Supply Chain Roles

    POSTED 1/27/2011

    YAMAHA MARINE GROUP NEWS RELEASE, JANUARY 27, 2011

    Kennesaw, Ga., January 27, 2011 – Yamaha Marine Group today announced the appointment of Jonathon Burns as Department Manager of Marine Business Planning and Marine/Outboards Supply Chain Operations, and the appointment of Ben Mallett as Supervisor of Marine/Outboard Supply Chain Operations.

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  • Company News

    Yamaha Marine Group Announces 'Best in Class' Dealer Recognition Program

    POSTED 12/7/2010

    YAMAHA MARINE GROUP NEWS RELEASE, DECEMBER 7, 2010

    KENNESAW, Ga., Dec. 7, 2010 — Yamaha Marine Group announced today it will conduct its Yamaha Outboard “Best in Class” dealer recognition program, which rewards the most outstanding Yamaha dealers with an incentive trip for their year-long performance.

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  • Company News

    Ben Speciale Becomes President of Yamaha Marine Group

    POSTED 5/6/2010

    YAMAHA MARINE GROUP NEWS RELEASE, MAY 7, 2010

    KENNESAW, Ga., May 6, 2010 — Yamaha Marine Group announced today Ben Speciale has assumed the role of President of Yamaha Marine Group, a division of Yamaha Motor Corporation, U.S.A   Previously, Speciale held the role of Vice President, Operations and Planning.

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