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  • Company News

    Yamaha Helps Place 500 Qualified Marine Technicians in Dealerships

    POSTED 12/17/2024

    KENNESAW, Ga.  – December 17, 2024 – Yamaha Marine, through its Yamaha Marine Technical School Partnership program (TSP) and workforce development efforts, recently reached an important milestone, helping to place more than 500 graduate technicians into Yamaha marine dealerships. The achievement is the joint effort of Yamaha’s service and government relations teams, demonstrating Yamaha’s commitment boosting the number of qualified technicians in the field and delivering premium service experiences to retail customers.
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  • Fishing News

    Bobby Lane Cup Awards $71,000 in Scholarships, Inspires New Generation of Anglers

    POSTED 12/11/2024

    LAKE WALES, Fla.—Dec. 11, 2024 — The 13th annual Bobby Lane Cup broke records for attendance and scholarship money awarded to participants. Hosted by Yamaha pro angler Bobby Lane on December 7 at Camp Mack, a Guy Harvey® Lodge, Marina & RV Resort, the tournament featured 402 participants and 55 scholarship applicants. With over 2,500 spectators cheering on the next generation of anglers, the tournament celebrated its mission to inspire youth fishing and support higher education. At the conclusion of the event, the tournament awarded $71,000 in scholarships, providing significant opportunities for participants to further their educational goals.
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  • Fishing News

    Yamaha Marine Celebrates Career of Pro Angler Clark Wendlandt

    POSTED 11/21/2024

    Kennesaw, Ga. – Nov. 21, 2024 –  Yamaha Marine honors angler Clark Wendlandt upon the announcement of his retirement from the sport of professional bass fishing this November. A Yamaha Pro Team member for more than 20 years, Wendlandt’s career spans three decades and includes a long list of bass fishing’s highest achievements.
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  • Company News

    Select Torqeedo Electric Outboards Available Through U.S. Yamaha Outboard Dealerships

    POSTED 11/14/2024

    KENNESAW, Ga. – Nov. 14, 2024 – Yamaha and Torqeedo recently announced select Torqeedo electric outboards are available for purchase at full-line Yamaha dealerships, effective Nov. 6, 2024.  Continue Reading
  • Company News

    Yamaha, Roush and Regulator Marine Make Waves During 2024 SEMA Show® with World’s First Hydrogen-Powered Outboard

    POSTED 11/13/2024

    LAS VEGAS, Nev. – Nov. 13, 2024 – Yamaha U.S. Marine Business Unit joined forces with Roush® and Regulator Marine to reveal the world’s first hydrogen-powered outboard for recreational boats, to car manufacturers, automotive component suppliers and aftermarket equipment manufactures from around the globe during the 2024 Specialty Equipment Marketing Association (SEMA) Show, Nov. 4-8 in Las Vegas, Nev. Complimented by a hydrogen fuel system designed by Roush, to power the outboard, and a custom boat hull from Regulator Marine, the Yamaha H2 outboard concept was on display for 160,000 registered attendees, including over 2,300 approved media, during the course of the show.
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  • Company News

    Yamaha Marine Precision Propellers Promotes Batuhan Ak and David Harner, Moves all Operations to Greenfield Facility

    POSTED 11/4/2024

    GREENFIELD, In.-- Nov. 4, 2024 – Yamaha Marine Precision Propellers, a division of Yamaha Marine Systems Co., Inc. (YPPI), announces the promotion of Batuhan Ak to General Manager, Site Lead, and David Harner to General Manager, Operations Lead, at its newly-expanded facility in Greenfield, Ind. These leadership appointments coincide with the consolidation of all YPPI’s operations into a single, state-of-the-art campus in Greenfield, following the completion of its Phase 2 expansion.
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  • Company News

    Yamaha Rightwaters Lends Support to International Game Fishing Association

    POSTED 10/22/2024

    DANIA BEACH, Fla.—Oct. 22, 2024— Yamaha Rightwaters is a new International Game Fishing Association (IGFA®) sponsor, lending support to the IGFA Passport to Fishing Program and the IGFA Great Marlin Race. Together, Yamaha Rightwaters and the IGFA will work to generate and promote conservation efforts in North America.
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  • Company News

    Chaparral and Robalo Boats Form Exclusive Agreement with Yamaha Financial Services

    POSTED 10/17/2024

    KENNESAW, Ga. – October 17, 2024 –  Chaparral and Robalo Boats, in partnership with Yamaha Motor Finance Corporation, U.S.A. (Yamaha Financial Services), are excited to announce a new multi-year exclusive financing agreement. Beginning January 1, 2025, Yamaha Financial Services will become the exclusive provider of dealer inventory finance and the preferred provider of retail finance for both Chaparral and Robalo Boats in the U.S.A. and Canada. By leveraging robust finance programs and protection products, Yamaha Financial Services is dedicated to providing the best dealer and customer experience in the industry.
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  • Company News

    Yamaha Illuminates Hydrogen for Recreational Craft During 2024 IBEX®

    POSTED 10/17/2024

    KENNESAW, Ga. – Oct. 17, 2024 – “Our work with hydrogen technology is a key part of Yamaha’s commitment to sustainability and innovation,” said Grant Suzuki, Yamaha U.S. Marine Business Unit Chief of Technology. “By collaborating with industry leaders and advancing hydrogen propulsion systems, we’re not only exploring new possibilities for carbon-neutral marine products but also ensuring the performance and reliability Yamaha is known for remain uncompromised.”
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  • Company News

    Kracor Becomes Yamaha Marine Rotational Molders, Names John Augustiniak New General Manager

    POSTED 10/15/2024

    MILWAUKEE, Wisc. – October 15, 2024—Yamaha U.S. Marine Business Unit announced today that Kracor, a division of Yamaha Marine Systems Company, Inc. (“YMSC”) is now officially doing business as Yamaha Marine Rotational Molders, and John Augustiniak is the new General Manager. In his role, Augustiniak oversees the manufacturing and operational business strategy as well as the sales, marketing and logistics of the company’s rotationally molded plastic products for recreational marine and other industries.
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  • Company News

    Yamaha Marine Announces “Why Wait for Spring?” Sales Event

    POSTED 10/9/2024


    KENNESAW, Ga., October 9, 2024 Yamaha Marine gives customers more reasons to choose reliable Yamaha outboard power this fall with the “Why Wait for Spring?” sales event. Customers who purchase eligible, new Yamaha four-stroke outboards between October 9, 2024, and December 6, 2024, have several options to add value depending on horsepower range.
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  • Company News

    Siren Marine Introduces Siren 3

    POSTED 10/1/2024

    TAMPA, Fla. -  October 1, 2024 — Siren Marine, the worldwide leader in Connected Boat® technology, announced today the addition of Siren 3 to its industry leading line of Connected Boat devices at the International Boat Builders Exhibition & Conference (IBEX®) in Tampa, Fla. Designed to complement small to mid-sized outboard powered boats, pontoons, deck boats, and bass boats, Siren 3 brings Connected Boat technology to a new group of boaters.
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  • Company News

    Georgia Southern University Names Second Annual Yamaha Rightwaters Conservation Scholarship Recipient

    POSTED 9/26/2024

    STATESBORO, Ga. – September 26, 2024 – Georgia Southern University announced Zach Gordon is the recipient of the second annual Yamaha Rightwaters™ Conservation Scholarship. Supported by an ongoing endowment from Yamaha Rightwaters, the scholarship awards $5K annually to a student who exhibits outstanding efforts and commitment to improve coastal sustainability. Gordon is currently in his second year of pursuing a master’s degree in biology through Georgia Southern’s College of Science and Mathematics.
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  • Company News

    Yamaha U.S. Marine Business Unit Names Miguel Avello Division Manager of Marine Product Management

    POSTED 9/19/2024

    KENNESAW, Ga. – September 19, 2024 – Yamaha U.S. Marine Business Unit announced the appointment of Miguel Avello to Division Manager, Marine Product Management. In his new role, Avello leads the Product Management Division, providing strategic direction and oversight of the Marine Product Planning functions. He also works closely with market intelligence, R&D, new product development, product integration, product introduction and product launch teams.
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  • Company News

    Chapman School of Seamanship Leverages Yamaha Maintenance Certification Program to Help Boost U.S. Coast Guard Careers

    POSTED 9/12/2024

    KENNESAW, Ga. – September 12, 2024 – The Chapman School of Seamanship recently became a member of the U.S. Coast Guard’s (USCG®) Lateral Entry Program thanks to a Yamaha curriculum offered through the school. Students who complete the nine-week Yamaha Marine Maintenance Certification Program offered by Chapman can enter the USCG® at a pay grade of E-4 versus E-1 without the requirement of additional training, giving them a two-year head start in building a career with the USCG®.
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  • Company News

    Yamaha U.S. Marine Business Unit Names Andrea Tetto Director of Marine Business Planning

    POSTED 9/5/2024


    KENNESAW, Ga. – September 5, 2024 – Yamaha U.S. Marine Business Unit announced the appointment of Andrea Tetto to Director, Marine Business Planning. In her new role, Tetto leads the Business Planning Division, Product Management Division and Cost Planning teams. She provides strategic vision, business planning, product management expertise and cost planning acumen, optimizing the financial resources within the Marine Industry.
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  • Company News

    Yamaha U.S. Marine Business Unit Names Bryan Seti National Sales and Marketing Manager G3 Boats

    POSTED 9/3/2024

    KENNESAW, Ga. – September 3, 2024 – Yamaha U.S. Marine Business Unit announced today Bryan Seti is the new National Sales and Marketing Manager for G3® Boats. Seti will also continue his current role as General Manager of Yamaha’s WaterCraft Division. Within both positions, Seti will leverage 25 years of proven sales and marketing expertise to propel both the G3 and WaterCraft brands.
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  • Company News

    Speciale Leads Marine Industry Effort in Coalition to Promote Multiple Technology Approach to Carbon Neutrality

    POSTED 8/27/2024

    KENNESAW, Ga. – August 27, 2024 – Yamaha U.S. Marine Business Unit President Ben Speciale joined executives from across several industries to discuss methods of achieving carbon neutrality during the 2024 Pebble Beach Classic Car Forum, August 15. The panel, which included representatives from automotive, oil, marine and the automotive supplier industries, unanimously called for multiple pathways to achieving carbon neutrality and agreed that a “one size fits all” electric approach method is not viable. The hope is that the discussion will lead to a cross-industry approach to multiple technology solutions and advocating for them.
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  • Fishing News

    Yamaha/Skeeter Pro Angler Trey McKinney is the 2024 Bassmaster® Rookie of the Year

    POSTED 8/19/2024

    WADDINGTON, N.Y., August 19, 2024 — Yamaha/Skeeter Pro Angler Trey McKinney captured the 2024 Bassmaster® Rookie of the Year title during the final Elite Series tournament on the St. Lawrence River. The 19-year-old from Carbondale, Ill., is the youngest ROY winner in the history of the Elite Series, which began in 2006. When he won on Lake Fork in February in 2024 with 130 pounds, 15 ounces, McKinney also became the youngest angler to win an Elite Series tournament.
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  • Company News

    Yamaha U.S. Marine Business Unit Names Scott Higgins Outboard Marketing Division Manager

    POSTED 8/13/2024


    KENNESAW, Ga. – Aug. 13, 2024 – Yamaha U.S. Marine Business Unit announced today the appointment of Scott Higgins to Division Manager, Outboard Marketing. In his new role, Higgins oversees Yamaha Marine advertising, events, tournaments and sponsorships, Yamaha pro staff and Yamaha Marine dealer education. He succeeds Susan Camp, who retired in August of 2024.
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  • Company News

    Siren Marine Becomes Standard IoT Solution on Select 2025 Pursuit Boat Models

    POSTED 8/8/2024

    KENNESAW, Ga., August 8, 2024 — Siren Marine’s flagship IoT device, the Siren 3 Pro, is now standard equipment on select 2025 model year Pursuit® boats 32 feet and over in length. Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Monica Arroyave Business Planning Division Manager

    POSTED 7/30/2024

    KENNESAW, Ga. – July 30, 2024 – Yamaha U.S. Marine Business Unit announced today the appointment of Monica Arroyave to Division Manager, Marine Business Planning. In her new role, Arroyave leads efforts to create, communicate and align Marine Business Unit strategic objectives across the organization. She also provides analysis and insight for informed decision making and leadership for mergers and acquisitions.
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  • Company News

    Yamaha U.S. Marine Business Unit Names Kemba Solomon Regulatory Affairs Manager

    POSTED 7/22/2024

    KENNESAW, Ga. – July 23, 2024 – Yamaha U.S. Marine Business Unit announced today the appointment of Kemba Solomon to the position of Regulatory Affairs Manager, Yamaha Marine External Affairs Division. In her new role, Solomon will work to harmonize regulation and encourage a regulatory environment that aligns with business and technical realities. She will coordinate activities with industry trade organizations and work within the industry to encourage the development of standards for new and emerging technologies.
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  • Company News

    Yamaha Marine Announces “Cruise Thru Summer” Sales Event

    POSTED 7/18/2024

    KENNESAW, Ga., July 18, 2024 Yamaha Marine announces a new promotion just in time for the final days of summer. Available from July 18 through August 30, 2024, the “Cruise Thru Summer” sales event gives customers who purchase new, select, eligible Yamaha four-stroke outboards several options to add value depending on horsepower range.
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  • Company News

    Yamaha U.S. Marine Business Unit Makes Personal Watercraft Donation to The Florida Fish and Wildlife Conservation Commission

    POSTED 7/11/2024

    SPRING HILL, Fla.—July 11, 2024— The Yamaha U.S. Marine Business Unit recently donated two Yamaha WaveRunners to the Florida Fish and Wildlife Commission (FWC) to enhance enforcement of the Weeki Wachee Springs Protection Zone. In July of 2023, FWC Commissioners approved the Springs Protection Zone, which prohibits beaching, mooring, anchoring and grounding of vessels on the spring run of the Weeki Wachee River extending from the spring boil within Weeki Wachee State Park to the Rogers Park Boat Ramp. Continue Reading
  • Company News

    Yamaha Rightwaters™ Supports Ducks Unlimited ® Southeast Wetlands and Great Lakes Initiatives

    POSTED 7/8/2024

    KENNESAW, Ga. – July 8, 2024-- Yamaha Rightwaters renews its partnership with Ducks Unlimited through the Southeast Wetlands (SEWI) and Great Lakes initiatives (GLI), two multi-year conservation projects dedicated to water conservation and improving and rebuilding wetlands lost to erosion. This latest commitment, which includes a contribution of $250,000 over a three-year period, will advance critical conservation projects and steward natural resources in Wisconsin and Florida.
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  • Company News

    Siren Marine Now Shipping Standard with Select Yamaha Helm Master® EX Kits

    POSTED 7/1/2024

    KENNESAW, Ga., July 1, 2024 — Siren Marine, the worldwide leader in Connected Boat® technology, announced today that its flagship marine telematics product, the Siren 3 Pro, will ship as a standard component with all multi-engine Yamaha Helm Master EX full maneuverability kits. The addition of Siren to the Helm Master EX kits will bring the Connected Boat technology experience to a wider customer audience, particularly those in the market for premium boats. It also gives Yamaha boat builders and dealers the opportunity to seamlessly integrate Siren technology into their product lines.
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  • Fishing News

    Yamaha/Skeeter Pro Angler Taku Ito Wins Bassmaster® Elite at Smith Lake

    POSTED 7/1/2024

    CULLMAN, Ala., July 1, 2024 — Yamaha/Skeeter Pro Angler Taku Ito came from behind to win the Bassmaster Elite on Smith Lake with a four-day total of 58 pounds even, claiming the $100,000 for finishing first in the derby. The victory marks Ito’s second Elite win, and one he accomplished on his favorite U.S. fishery.
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  • Company News

    Yamaha Rightwaters Renews Sponsorship with Bonefish & Tarpon Trust, Fosters Support for “Win Back Our Water” Campaign

    POSTED 6/27/2024

    MIAMI, Fla.-- June 27, 2024—Yamaha Rightwaters™ recently renewed its sponsorship of Bonefish & Tarpon Trust® (BTT), a relationship that began in June of 2022 when Yamaha became the official outboard of BTT. With continued support from Yamaha Rightwaters, BTT will advance its international mission to conserve bonefish, tarpon and permit species as well as their habitats.
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  • Company News

    Alabama Legislators Discuss Workforce Development at Yamaha Facility

    POSTED 6/24/2024

    BRIDGEPORT, Ala. -- June 24, 2024 – “Yamaha’s presence in Jackson County has the potential to create jobs within the community,” said Alabama Senate Majority Leader Steve Livingston. “I’m encouraged by the recruiting possibilities which could occur between Yamaha, the local school system and the community college which could lead to future workforce development in northern Alabama.”
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  • Company News

    Yamaha Rightwaters Donates Engine, Research Vessel to Partnership for the Delaware Estuary

    POSTED 6/18/2024

    WILMINGTON, Del. – June 18, 2024 – Yamaha becomes the new official outboard and vessel of Partnership for the Delaware Estuary (PDE) as the nonprofit organization forms a new relationship with Yamaha Rightwaters. Through the five-year agreement, PDE will power its 20-foot-long G3 Gator Tough jon boat with a Yamaha V MAX SHO® 115 outboard, both provided by Yamaha.
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  • Company News

    Yamaha Rightwaters Marks Fifth Anniversary, Reports Initiative Progress

    POSTED 6/10/2024

    KENNESAW, Ga. – June 10, 2024 – Yamaha Rightwaters™ marked its fifth anniversary on Saturday, June 8, World Oceans Day 2024. During the past five years, Yamaha Rightwaters supported programs that made significant progress in the fight to keep waterways clean and promote sustainability for generations to come. Continue Reading
  • Company News

    Yamaha Rightwaters™ Lends Support to 6th Annual Emerald Coast Open

    POSTED 5/22/2024

    DESTIN, Fla. – May 22, 2024 – During the 2024 Emerald Coast Open, 147 competing divers removed 11,844 invasive lionfish from Florida waters stretching from the Atlantic coast to the Gulf. With support from Yamaha Rightwaters as well as many local businesses, The Florida Wildlife Commission and other conservation-minded organizations, the event managed a respectable performance in lionfish removal despite difficult weather in parts of the Gulf of Mexico.
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  • Company News

    Charleston Water Taxi Puts Yamaha Outboards to the Test

    POSTED 5/20/2024

    KENNESAW, Ga. – May 20, 2024 – Yamaha Marine’s Blue Life series today launched a new feature spotlighting the Charleston Water Taxi (link), a signature low country form of transportation for many who travel the Ashley and Cooper Rivers in this historic part of coastal South Carolina. On average, the Charleston Water Taxi fleet, which includes four Yamaha-powered boats, puts roughly 300 hours on each outboard in a month’s time. That number represents roughly double the number of hours an avid boating enthusiast puts on a recreational boat in a year.
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  • Fishing News

    Yamaha Pro Angler Patrick Walters Dominates Bassmaster® Elite at Lake Murray

    POSTED 5/14/2024

    PROSPERITY, S.C., May 14, 2024 — Yamaha pro angler Patrick Walters captured the Bassmaster Elite Series win on Monday, May 13, after catching a four-day total of 98 pounds, 15 ounces on Lake Murray. Continue Reading
  • Company News

    Yamaha Pro Ish Monroe Joins Forces with Keep the Tennessee River Beautiful, Volunteers and Yamaha Rightwaters™ to Clean Up Guntersville Lake

    POSTED 5/7/2024

    Guntersville, Ala. – May 7, 2024 – Yamaha Pro Angler Ish Monroe teamed up with Keep the Tennessee River Beautiful (KTNRB) and a group of volunteers on May 5 to clean up Guntersville Lake. Led by KTNRB Executive Director Kathleen Gibi, the group pulled over 1600 pounds of trash near in Guntersville, Ala.
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  • Company News

    Yamaha Marine Celebrates a Year of Progress at Marine Innovation Center

    POSTED 5/2/2024

    KENNESAW, Ga., May 2, 2024 – Kassidy Peterson, Yamaha Marine Advanced Development Engineer and graduate of the Massachusetts Institute of Technology® (M.I.T.), began her career at Yamaha one year ago and is an example of the top talent Yamaha is attracting to it Marine Innovation Center here in Kennesaw, Ga. since it opened a year ago. 
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  • Company News

    Siren Marine Expands Industry Leading Connected Boat Experience to Canada, Signs KingFisher as First Canadian Boat Builder Partner

    POSTED 5/1/2024

    Toronto, Canada -  May 1, 2024 -  Yamaha Motor Canada and Siren Marine today announced the launch of the Siren Connected Boat Experience in the Canadian market. This expansion allows consumers, dealers and boat builders in Canada to utilize the industry’s leading marine IoT (Internet of Things) experience for monitoring, tracking, controlling and providing maintenance information on the next generation of Connected Boats.
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  • Company News

    Yamaha Publicly Demonstrates Yamaha Hydrogen-Powered Golf Car for First Time

    POSTED 4/29/2024

    Kennesaw, Ga. – April 29, 2024 – On Friday, April 26, 2024, Yamaha Motor Corporation gave the first demonstration of a hydrogen-powered golf car at the Yamaha Marine Innovation Center in Kennesaw, Georgia, following a meeting of the Georgia Hydrogen Energy Braintrust, an organization that works with Georgia businesses, public and private partners, energy companies, universities, transportation agencies and others to elevate the state’s leadership position in hydrogen energy.
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  • Company News

    Yamaha Marine Announces “Hit the Water” Sales Event

    POSTED 4/25/2024

    KENNESAW, Ga., April 25, 2024 Yamaha Marine is ready to help customers get the most out of their summer with the “Hit the Water” sales event. The new promotion adds big value with the purchase of select, eligible new Yamaha four-stroke outboard models. From April 25, 2024, through June 18, 2024, customers who purchase new Yamaha outboards have several options to boost their purchases depending on horsepower range.
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  • Fishing News

    Yamaha/Skeeter Angler John Garrett Takes Home Bassmaster® Elite Win at Harris Chain

    POSTED 4/16/2024

    LEESBURG, Fla., April 16, 2024 — Yamaha/Skeeter pro angler John Garrett caught a four-day total of 84 pounds, 5 ounces to claim his first Bassmaster Elite win with a wire-to-wire victory at Harris Chain of Lakes. The rookie from Union City, Tenn., led all four days and endured a final-round emotional roller coaster to finally take home the $103,000 grand prize. Continue Reading
  • Company News

    Yamaha Moves Toward Carbon Neutrality in Georgia with Installation of Solar Arrays at Kennesaw and Newnan Facilities

    POSTED 4/10/2024

    KENNESAW, Ga., April 10, 2024 — Yamaha Motor Corporation will install solar arrays at the company’s Southeastern Headquarters in Kennesaw, Ga. and Yamaha Motor Manufacturing Corporation of America (YMMC) in Newnan, Ga. this summer. The initiative supports Yamaha’s goal to reduce emissions produced as a direct result of business activities and achieve carbon neutrality within its manufacturing operations and facilities by 2035. Yamaha expects conclusion of the solar installations by the end of 2024.
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  • Fishing News

    Yamaha Pro Justin Hamner is the 2024 Bassmaster Classic® Champion

    POSTED 3/25/2024

    Tulsa, Okla., March 25, 2024 — Yamaha Pro Angler Justin Hamner caught a total of 58 pounds, 3 ounces on Grand Lake to capture a wire-to-wire victory at the 2024 Bass Pro Shops Bassmaster Classic. The fourth year Bassmaster Elite Series pro from Northport, Ala., said openly that he “just had a feeling” coming into this year’s Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors that he was going to win. In three days on Grand Lake O’ the Cherokees, he turned that feeling into a hard-core reality.
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  • Company News

    Yamaha Updates Inline V MAX SHO® Model Outboards

    POSTED 3/21/2024

    TULSA, Okla., March 21, 2024 — Yamaha announced today a new modernized look for the Inline V MAX SHO® models in the 90 through 175 horsepower categories. The new outboards now show more of the signature shiny black coloring and boast an updated cowling style along with new raised graphics, striping and Yamaha tuning fork emblems.
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  • Company News

    Yamaha Continues Support for Conch Republic Marine Army

    POSTED 3/12/2024

    KENNESAW GA – March 12, 2024 – Through a renewed Yamaha Rightwaters™ sponsorship, Yamaha continues as the official outboard of Conch Republic Marine Army (CRMA), powering the organization’s clean-up boat with a Yamaha 225-horsepower outboard. Continue Reading
  • Fishing News

    Yamaha Pro Trey McKinney Captures Bassmaster® Elite Win on Lake Fork

    POSTED 3/4/2024

    YANTIS, Texas, March 4, 2024 — Rookie Yamaha pro angler Trey McKinney won the Bassmaster Elite on Lake Fork with a four-day total of 130 pounds, 15 ounces – the fourth highest weight ever caught during an elite tournament. The 19-year-old Illinois native prevailed during one of the most productive tournaments in competitive bass fishing and became the youngest winner in Elite history. He also came within 1 pound 9 ounces of the all-time total weight for a four-day B.A.S.S. event.
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  • Fishing News

    New Anglers Expand 2024 Yamaha Marine Pro Team

    POSTED 2/28/2024

    Kennesaw, Ga., Feb. 28, 2024 – Yamaha Marine welcomes anglers Drew Benton, Brandon Cobb, Kyoyo Fujita, David Gaston, Robert Gee, Wesley Gore, Justin Hamner, Trey McKinney, Kyle Patrick, Cole Sands, Bryant Smith, JT Thompkins, Matty Wong, Trent Palmer and Hilary Martin to the freshwater and saltwater Pro Fishing Teams for 2024. The 15 anglers will join current Yamaha Pro Team members to compete in various professional tournament trails across the country. They will represent Yamaha’s premium brand position and serve as ambassadors for the sport of competitive fishing.
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  • Fishing News

    Yamaha/Skeeter Angler Kyoya Fujita Captures Bassmaster® Elite Win of 2024 Season on Toledo Bend

    POSTED 2/26/2024

    MANY, La., February 26, 2024 — Yamaha/Skeeter pro angler Kyoya Fujita caught a winning bass total of 100 pounds, 13 ounces to capture the first Bassmaster Elite Series win of the season at Toledo Bend. His victory resulted in the coveted century belt — an exclusive award given to those who catch at least 100 pounds of bass in a four-day event — as well as the $100,000 top prize.
    Continue Reading
  • Company News

    Yamaha Develops Hydrogen Fuel System with Roush and Regulator Marine, Hydrogen Outboard Unveiled at Miami International Boat Show®

    POSTED 2/14/2024

    Miami, Fla. – February 14, 2024 – Yamaha Motor Corporation, U.S.A. today unveiled the world’s first hydrogen-powered outboard for recreational boats along with a prototype fuel system integrated into a vessel that the company plans to further refine for testing later this year. The effort is part of Yamaha’s strategy to achieve carbon neutrality: deploying multiple technology solutions.

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  • Company News

    Yamaha Joins Fuel Cell & Hydrogen Energy Association Supporting Multiple Technology Solutions to Carbon Neutrality

    POSTED 1/30/2024

    Kennesaw, Ga. – January 30, 2024 – Yamaha Motor Corporation, U.S.A. joined the Fuel Cell & Hydrogen Energy Association (FCHEA) alongside hydrogen producers, infrastructure providers, engineering firms and other off takers as part of its pursuit of multiple technology solutions to achieve carbon neutrality. The company recently announced the development of a hydrogen outboard motor, and its parent company, Yamaha Motor Co., Ltd., also announced plans to acquire all shares of electric outboard company Torqeedo®.
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  • Company News

    Yamaha and Siren Marine’s Connected Boat Customer Experience Platform Elevates Boat Ownership Experiences

    POSTED 1/25/2024

    KENNESAW, Ga., January 25, 2024 —  Yamaha and Siren Marine announce an all-new Connected Boat Customer Experience platform for boat builders and marine dealers, offering the most robust Marine IoT ecosystem in the market featuring  integration with Yamaha outboards and control systems. The new platform gives boat builders and marine dealers more ways to connect with customers while learning about their boat use patterns.
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  • Company News

    Yamaha and Siren Marine Announce New Siren Connected Boat Mobile App

    POSTED 1/25/2024

    KENNESAW, Ga., January 25, 2024 — Yamaha and Siren Marine announced today the new Siren Connected Boat mobile app backed by a robust marine IoT ecosystem featuring integration with Yamaha outboards and control systems. The app has the ability to personalize the boating experience for customers, combining the branded look of their boat builder with specific information curated especially for them. Continue Reading
  • Company News

    Yamaha Motor Announces Intent to Acquire Electric Marine Propulsion Manufacturer Torqeedo

    POSTED 1/19/2024

    KENNESAW, Ga., January 19, 2024—Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today the recent conclusion of a stock purchase agreement with Germany’s DEUTZ AG, which owns marine electric propulsion manufacturer Torqeedo®, to acquire all of Torqeedo’s shares. The intended acquisition of Torqeedo, which is subject to clearances, permits, etc., required by competition laws and other regulations, further supports Yamaha’s strategy to implement a multiple technology approach to achieve carbon neutrality. The pending acquisition also boosts Yamaha’s position in the competitive electric propulsion market.
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  • Company News

    Yamaha Introduces New 350-Horsepower 4.3-Liter Offshore Outboard

    POSTED 1/17/2024

    KENNESAW, Ga., Jan. 17, 2024 — Yamaha jumps into 2024 with product offerings including a newly-designed F350, which meets customer demand for horsepower diversity combined with premium-level performance and reliability. Engine block and gearcase upgrades give the new F350 a strong core for powering up and going the distance, while comfort and convenience options create a confident ride. Yamaha will also release new Helm Master EX features as well as more pitch options for the popular Saltwater Series II propeller series in 2024.
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  • Company News

    Rep. Barry Loudermilk Visits Yamaha Marine Innovation Center

    POSTED 1/9/2024

    KENNESAW, Georgia, January 9, 2024 – Representative Barry Loudermilk (R-Georgia) visited the Yamaha Marine Innovation Center in Kennesaw, Georgia, on Jan. 8. During the visit, Rep. Loudermilk toured the new 75,280 square foot facility, which houses the Yamaha Marine Connected Division as well as Yamaha U.S. Marine Development, Yamaha Marine Product Management and Yamaha Marine Technical Marketing. He also met with employees and learned more about Yamaha’s current career opportunities as well as the company’s economic impact within Georgia.
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  • Company News

    Yamaha Marine Announces “Power and Performance” Sales Event

    POSTED 1/4/2024

    KENNESAW, Ga., January 4, 2024 Yamaha Marine kicks off the new year with the “Power and Performance” sales event, a promotion that builds in exceptional value with the purchase of eligible Yamaha four-stroke outboards just in time for boat show season. From January 4, 2024, through March 31, 2024, customers who purchase select, new Yamaha four-stroke outboards have several options to add value depending on horsepower range.
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  • Company News

    Siren Marine Becomes Standard IoT Solution on Select 2024 Grady-White, Regulator, Suncatcher by G3 and Skeeter Boat Models

    POSTED 8/8/2023

    KENNESAW, Ga., August 8, 2023 — Siren Marine’s flagship IoT device, the Siren 3 Pro, is now standard equipment on select 2024 model year boats from Grady-White®, Regulator® Marine, SunCatcher® by G3® and Skeeter®.
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  • Company News

    Yamaha U.S. Marine Business Unit Names Jeremy Waki Marine Service Operations Division Manager

    POSTED 5/5/2023

    KENNESAW, Ga. – May 5, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Jeremy Waki to Division Manager, Marine Service Operations. In his new role, Waki oversees service support of systems, processes, strategy, data analytics and service planning. Other areas of responsibility include warranty adjudication, advanced failure analysis, technical coordination and information.
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  • Company News

    Yamaha Highlights Training, Career Development During 2023 International Marine Technician Week

    POSTED 4/26/2023

    KENNESAW, Ga. – April 26, 2023 – Yamaha Marine celebrates 2023 International Marine Technician week by highlighting a host of career development training opportunities available for current and aspiring marine technicians.
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  • Company News

    Yamaha Dealers Awarded Marine Service PRO Recognition

    POSTED 4/18/2023

    KENNESAW, Ga. – April 18, 2023 – Yamaha U.S. Marine Business Unit recently recognized 135 Yamaha authorized marine dealers for reaching various Yamaha Marine Service PRO levels of achievement.
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  • Company News

    Yamaha Marine U.S. Business Unit Opens New Marine Innovation Center in Kennesaw, Deepens Commitment to Developing Georgia Workforce

    POSTED 4/13/2023

    KENNESAW, Ga., April 13, 2023 -  Yamaha U.S. Marine Business Unit formally announced the grand opening of a new Marine Innovation Center in Kennesaw on April 12, which will provide new job opportunities as well as broaden Yamaha’s presence in the State of Georgia. Governor Brian Kemp, First Lady Marty Kemp and Mayor Derek Easterling of Kennesaw attended the ribbon cutting ceremony for the new 75,280 square foot facility which now houses the Yamaha Marine Connected Division as well as Yamaha U.S. Marine Development, Yamaha Marine Product Management and Yamaha Marine Technical Marketing.

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  • Company News

    Andrew Cullen Becomes Director of the Yamaha Marine Connectivity Division

    POSTED 4/4/2023

    KENNESAW, Ga., April 4, 2023 — Yamaha today announced that Andrew Cullen is the new Director of Marine Connectivity. In his new role, Cullen is responsible for all facets of creating and supporting the Connected Boat® experience to dealers, consumers and OEMs.
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  • Company News

    Martin Peters Becomes Director of Yamaha Marine External Affairs

    POSTED 3/29/2023

    KENNESAW, Ga., March 29, 2023 — Yamaha today named Martin Peters Director of Marine External Affairs. With the new role comes official responsibilities for marine sustainability and regulatory affairs in addition to government relations and communications.  
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  • Company News

    Siren Marine Introduces Siren Trident, Announces Pilot Agreement with Grady-White and Regulator

    POSTED 2/16/2023

    MIAMI, Fla., Feb. 16, 2023 — During the 2023 Miami International Boat Show®, Siren Marine introduced Siren Trident, an industry-first IoT software for marine engine maintenance and system compatibility that offers substantial benefits to Yamaha customers, dealers and boat builders. In addition, Grady-White and Regulator Marine will become the first two Siren Marine pilot boat builders, offering Trident as standard equipment on select 2024 model year boats.
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  • Company News

    Mark Tracy is the New Vice President of the Yamaha U.S. Marine Business Unit

    POSTED 2/8/2023

    KENNESAW, Ga. – February 8, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Mark Tracy to the role of Vice President. In his new position, Tracy will continue to oversee Yamaha Marine Power Sales and Marketing teams, with the added responsibility of the Marine Customer Experience (Marine Service) team.
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  • Company News

    Tellico Boaters Assistance Response Team (T-BART) Announces New Relationship with Yamaha Rightwaters™

    POSTED 12/13/2022

    Kennesaw, GA – December 13, 2022 – Yamaha becomes an official outboard sponsor of T-BART as the response team forms a new relationship with Yamaha Rightwaters. Pursuant to the three-year agreement, Yamaha will assist T-BART by providing a Yamaha F115 outboard and other financial backing.
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  • Company News

    Siren Marine Products Now Available Through All Yamaha Outboard Dealers

    POSTED 12/1/2022

    NEWPORT, RI – Dec. 1, 2022 – Siren Marine’s Connected Boat® products are now available for purchase and installation at over 2,100 Yamaha Outboard Dealers nationwide. Siren Marine gives customers the ability to remotely monitor boat location, view battery levels, check shore power connection, monitor bilge activity and more. Yamaha acquired Siren Marine in December of 2021.
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  • Company News

    Yamaha Marine’s Technical School Partnership Program Adds Ten New Schools

    POSTED 11/14/2022

    KENNESAW, Ga.  – Nov. 14, 2022 – The Yamaha Marine Technical School Partnership program (TSP) added ten new schools to its growing list of participants during the last 12 months, bringing the total number to 117 nationwide. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training.
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  • Company News

    Yamaha Marine Business Unit’s Kerry Schroder and Ron Lubic named Technical and Co-Technical Chair for SkillsUSA® Marine Service Technology Competition

    POSTED 10/10/2022

    Kennesaw, Ga. – Oct. 10, 2022— Yamaha U.S. Marine Business Unit announced today, Kerry Schroder, Senior District Service Manager and Ron Lubic, District Service Manager will serve as the Florida Technical and Co-Technical contest chairs for the SkillsUSA® Marine Service Technology competition. Schroder and Lubic each have over 25 years of experience in the marine industry and work with technical schools throughout the state of Florida by connecting students interested in marine service careers with Yamaha dealers, organizing job shadow days for students at Yamaha dealers, mentoring students in the classroom, supporting instructors by presenting them with the latest content and organizing local SkillsUSA® competitions.
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  • Company News

    Yamaha/Skeeter Pro Angler and Safety Ambassador Hunter Bland Appointed to Florida Boating Advisory Council

    POSTED 9/21/2022

    KENNESAW, Ga. – Sept. 21, 2022 – Florida Governor Ron DeSantis, on Sept. 16, announced the appointment of Yamaha/Skeeter Pro Angler and National Boating Safety Ambassador Hunter Bland to the Boating Advisory Council. During his three-year term, Bland will help the council make recommendations to the Fish and Wildlife Conservation Commission and the Department of Economic Opportunity regarding issues affecting the boating community, including boating and diving safety education; boating-related facilities, including marinas and boat testing facilities; boat usage; boat access and working waterfronts.

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  • Company News

    Yamaha U.S. Marine Business Unit Creates New Project Management Office

    POSTED 8/24/2022

    KENNESAW, Ga., August 24, 2022 --- Yamaha today announced the creation of a new Project Management Office under the business planning division which supports the Marine Business Unit by delivering tailored solutions that execute employee-driven projects through innovation and collaboration. Megan Bennett will lead the new team as Department Manager.
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  • Company News

    Inspired by Late Congressman Young, Yamaha Expands Technical Training in Alaska

    POSTED 8/18/2022

    Soldotna, Alaska – August 18, 2022 – Yamaha U.S. Marine Business Unit and the Alaska Maritime Education Consortium (AMEC) signed a Yamaha Marine Training Program Agreement under Yamaha’s Technical School Partnership Program. This Agreement will establish a comprehensive Yamaha marine technical training program throughout the state, specifically in remote regions.
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  • Company News

    Tennessee River Cleanup Efforts to Increase with Expansion of Nonprofit Fleet Thanks to Donations from TVA and Yamaha Rightwaters™

    POSTED 8/5/2022

    Keep the Tennessee River Beautiful (KTNRB) can now boast a fleet of two 26-foot river cleanup boats after celebrating the maiden voyage of the organization’s second boat earlier this week with a cleanup held on Fort Loudoun Lake of the Tennessee River. The nonprofit’s board members and their families participated in the cleanup, removing 1,453 lbs. of trash during the boat’s first venture on the water.
     
    The purchase of the custom aluminum jon boat, named The Holston after one of the two rivers that converge to form the Tennessee River, was made possible largely through funding and donations from the Tennessee Valley Authority (TVA), Yamaha Rightwaters™, a Knoxville, Tenn.-based Home Depot (Schaad Road) store, and Premier Watersports of Knoxville.
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  • Company News

    OCEARCH® Announces New Relationship with Yamaha Rightwaters™, Yamaha Becomes Official Outboard

    POSTED 8/3/2022

    KENNESAW, Ga. – August 3, 2022 –Yamaha becomes the new official outboard of OCEARCH® as the renowned research organization forms a new relationship with Yamaha Rightwaters™. Through the three-year agreement, OCEARCH will power its chase boats with Yamaha outboards. The first boat will have twin 300-horsepower Yamaha V6 Offshore outboards, while two additional boats will have Yamaha F150 and F60 power.
     
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  • Company News

    Yamaha Pro Anglers Lend Perspective to Aquatic Invasive Species Discussion During Blue Ribbon Commission Session at ICAST 2022

    POSTED 7/26/2022

    Orlando, Fla. – July 26, 2022 – The Aquatic Invasive Species (AIS) Blue Ribbon Commission held its first listening session on Thursday, July 21. Yamaha Pro Anglers and Commissioners Mark Menendez and Ish Monroe discussed the negative effects of aquatic invasive species on state fisheries management, boating and fishing access and revealed the complexities of the invasive species issue.
     
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  • Company News

    Yamaha U.S. Marine Business Unit Creates New Marine Procurement Division

    POSTED 7/18/2022

    KENNESAW, Ga., July 18, 2022 — Yamaha today announced the expansion of the Marine Procure Department into a new Marine Procurement Division, organizing the growing team into four departments along functional lines. This will allow the teams to develop specialists, who can perform more profound analysis, and strengthen internal and external communications. James Mills assumes the role of Division Manager, leading all Yamaha Marine Procurement departments including Strategy and Planning, the Concurrent Engineering Department, the Quality Engineering Department and the Control Department.
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  • Company News

    Yamaha Marine Lends Support to 2022 SkillsUSA® National Competition, Fosters Marine Technician Career Development

    POSTED 7/7/2022

    Atlanta, Ga.— July 7, 2022 - Yamaha Marine supported the 2022 National SkillsUSA® Competition in Atlanta, Ga., June 20-24, through the organization and facilitation of the Marine Service Technology competition segment. In addition to the marine technology events, the national competition, which took place at the Georgia World Congress Center, also featured welding, construction trades, manufacturing, transportation, health care, hospitality, human services and more.

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  • Company News

    Yamaha U.S. Marine Business Unit Announces Todd Hoobler as Department Manager, Marine ISD

    POSTED 7/6/2022

    KENNESAW, Ga. – July 6, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Todd Hoobler to Department Manager, Marine Information Strategies Division (ISD). In his new role, Hoobler is responsible for assessing and representing the needs of the Marine Business Unit’s business systems and communicating those requirements to Yamaha’s national ISD department. He also leads the customer/client team responsible for supporting Marine operational systems and processes, providing data reporting and analytics, and facilitating Marine investment projects and initiatives.  
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  • Company News

    Yamaha Becomes Official Outboard of Bonefish & Tarpon Trust®

    POSTED 6/27/2022

    KENNESAW GA – June 27 2022 – Yamaha Rightwaters™ announced it's the official outboard of Bonefish & Tarpon Trust® (BTT). With this sponsorship, Yamaha is committed to BTT’s mission to conserve bonefish, tarpon and permit—the species, their habitats and the larger fisheries they comprise.
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  • Company News

    Yamaha Marine Precision Propellers, Sharrow Marine Announce Manufacturing and Distribution Supply Agreement

    POSTED 6/21/2022

    Greenfield, Ind. – June 21, 2022 - Yamaha’s U.S. Marine Business Unit announced today a new manufacturing and limited supply agreement between Yamaha Marine Precision Propellers (YPPI) and Sharrow Marine. The terms of the agreement allow YPPI to cast Sharrow Marine’s award-winning propellers in YPPI’s state-of-the-art facility and foundry in Greenfield, Ind. Yamaha will also offer Sharrow Propellers through its boat builder and dealer distribution channels.
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  • Company News

    Joe Maniscalco is the New General Manager of Marine Service for Yamaha U.S. Marine Business Unit

    POSTED 6/14/2022

    KENNESAW, Ga. – June 14, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Joe Maniscalco to General Manager, Marine Service. In his new position, Maniscalco will oversee marine service training and support for Yamaha outboards and systems as well as Yamaha WaterCraft products.
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  • Company News

    Yamaha U.S. Marine Business Unit Announces 2021/2022 Certified Master Technicians

    POSTED 5/26/2022

    KENNESAW, Ga. – May 26, 2022 – Yamaha U.S. Marine Business Unit announced today the marine technicians who successfully earned Yamaha Master Technician Certification during late 2021 and early 2022. In order to earn the certification, experienced marine technicians must complete six week-long courses covering outboard engine operating systems, proper installation, service and maintenance procedures, and troubleshooting skills. Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis.
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  • Company News

    Yamaha Marine Precision Propellers Becomes INSHARP Certified

    POSTED 5/10/2022

    Indianapolis, Ind. – May 10, 2022 - Yamaha’s U.S. Marine Business Unit announced today Yamaha Marine Precision Propellers (YPPI) of Indianapolis is a certified participant in the Indiana Safety and Health Achievement Recognition Program (INSHARP).
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  • Company News

    Yamaha U.S. Marine Business Unit President Ben Speciale Receives Conservation Achievement Award

    POSTED 5/5/2022

    WASHINGTON D.C. – May 5, 2022 – The Theodore Roosevelt Conservation Partnership® (TRCP®) honored Yamaha U.S. Marine Business Unit President Ben Speciale with the 2022 Conservation Achievement Award during the 14th Annual Capital Conservation Awards dinner on May 4, 2022. Recognized alongside Senator Steve Daines (R-MT) and Congresswoman Betty McCollum (D-MN), 2022 recipients of the James D. Range Conservation Award, Speciale received his award for his leadership in conservation and environmental stewardship.
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  • Company News

    Ron Campbell is the New Outboard Sales Division Manager for Yamaha U.S. Marine Business Unit

    POSTED 4/27/2022

    KENNESAW, Ga. – April 27, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Ron Campbell to the position of Division Manager, Outboard Sales. In his new role, Campbell will oversee all Yamaha U.S. dealer outboard sales initiatives and programs. He succeeds long-time Yamaha team member John Rigsby who retired in March of 2022.
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  • Company News

    Andrea Tetto is New Business Planning Division Manager for Yamaha U.S. Marine Business Unit

    POSTED 4/20/2022

    KENNESAW, Ga. – April 19, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Andrea Tetto to the position of Division Manager, Business Planning. In her new role, Tetto is responsible for all facets of Business Planning, including business and market intelligence, strategy management, research, and the project management office.

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  • Company News

    Maitais Rogers of Apopka Marine Completes Yamaha Marine Apprentice Program (YMAP)

    POSTED 4/7/2022

    INVERNESS, Fla.- April 7, 2022 — Maitais Rodgers, marine technician at Apopka Marine, recently completed the Yamaha Marine Apprentice Program (YMAP) offered through Yamaha Marine University™ (YMU). YMAP helps marine dealers combat the current shortage of marine technicians by fostering qualified new technician careers. The program includes 4,000 hours of comprehensive, hands-on Yamaha outboard technician training supported by an online platform.
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  • Company News

    Susan Camp Becomes Marketing Division Manager, Yamaha U.S. Marine Business Unit

    POSTED 4/5/2022

    KENNESAW, Ga. – April 5, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Susan Camp to the position of Division Manager, Marketing. In her new role, Camp will oversee Yamaha Marine advertising, events, tournaments and sponsorships, Yamaha pro staff and Yamaha Marine dealer education. She succeeds Dale Barnes, who retired in March of 2022. Continue Reading
  • Company News

    Yamaha Creates New Marine External Affairs Division

    POSTED 3/31/2022

    KENNESAW, Ga., March 31, 2022 —  Yamaha today announced the creation of a new Marine External Affairs Division designed to strengthen government affairs activities, increase sustainability efforts and enhance external communications. Martin Peters assumes the role of Division Manager, leading all Yamaha Marine External Affairs initiatives including government relations, corporate social responsibility/sustainability and Yamaha Marine communications and video teams.
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  • Company News

    Yamaha Marine Pays Tribute to Congressman Don Young

    POSTED 3/29/2022

    KENNESAW, Ga.- March 29, 2022 — As he lies in state today, Yamaha Marine honors the late Congressman Don Young (R-Alaska), the longest serving member of Congress and dean of the House, for his unwavering commitment to conservation, the example he provided as a true servant of his constituents and the way he energized those he met.    Continue Reading
  • Company News

    Yamaha Marine Executive Dale Barnes Becomes Legacy Life Member of CCA-California

    POSTED 3/16/2022

    Kennesaw, Ga. – March 16, 2022 – Dale Barnes, Marketing Division Manager for Yamaha Marine Engine Systems, became a Legacy Life Member of CCA-California upon the occasion of his retirement on March 11, 2022. Further honoring his career-long dedication to marine conservation and sustainability, Yamaha Marine committed to 2022 CCA-California matching funds sponsorship, which will help raise additional resources toward conservation projects in the state of California.
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  • Company News

    Yamaha Creates Marine Connected Division, Expands Facilities in Georgia and Alabama

    POSTED 2/17/2022

    Miami, Fla., Feb. 17, 2022 —  Yamaha today announced the creation of a Marine Connected Division to incorporate its connected business model into Yamaha Marine’s business units. The company also revealed plans for a new Marine Innovation Center in Kennesaw, Georgia, and a substantial expansion of its testing facility in Bridgeport, Alabama.
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  • Company News

    Yamaha/Siren Marine Update: Yamaha Announces Siren Marine Acquisition

    POSTED 1/13/2022

    Kennesaw, Ga., Jan. 13, 2022 — Yamaha Motor Corporation, U.S.A. today finalized the acquisition of Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha plans additional announcements about connected boat technology and future product development during the 2022 Miami International Boat Show.
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  • Company News

    Yamaha to Purchase Siren Marine

    POSTED 12/15/2021

    Kennesaw, Ga., Dec. 15, 2021 — Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha expects to complete the purchase before the end of the year.
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  • Company News

    Bennington, Yamaha Donate Outboards to Nation’s Top High School Marine Training Program

    POSTED 10/27/2021

    Kennesaw, Ga. - Oct. 27, 2021 – Bennington Marine this month donated a T50 outboard and an F200 outboard to Impact Institute, a Yamaha Marine Technical School Partner (TSP) in Kendallville, Indiana. Yamaha matched the donation with a 4.2-liter F300 V6 outboard. Students will use the motors and a certified Yamaha curriculum to gain a comprehensive understanding of the brand’s outboard power systems and add value to Yamaha marine dealers around the country.  
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  • Company News

    Yamaha’s HARMO® Electric Outboard System Makes U.S. Debut at IBEX

    POSTED 9/28/2021

    KENNESAW, Ga., Sep. 28, 2021 –  Yamaha Marine introduced its HARMO electric outboard system to the U.S. market today during the 2021 International Boatbuilders Exhibition and Conference (IBEX®) in Tampa, Florida.
     
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  • Company News

    Yamaha is First Marine Outboard Manufacturer to Place Maintenance Certifications on Florida’s CAPE Funding List

    POSTED 9/22/2021

    KENNESAW, Ga. – Sept. 22, 2021 - The Florida Board of Education announced the post-secondary school Career and Professional Education (CAPE) funding list for the 2021/2022 academic year this August. That list now includes Yamaha Marine University’s Maintenance Certifications, a first among marine outboard manufacturers and a strong incentive for technical schools to offer Yamaha outboard training courses to students. Continue Reading
  • Company News

    New Yamaha Marine Precision Propeller Facility in Greenfield, Ind. Reaches Full Production Capacity

    POSTED 8/11/2021

    Greenfield, Ind. – August 11, 2021 – The new Yamaha Marine Precision Propeller (YPPI) facility in Greenfield, Ind. reached full production capacity this July. The advanced casting facility and foundry uses state-of-the-art robotics to significantly reduce lead times and increase production by more than 67 percent, allowing YPPI to deliver more than 100,000 propellers to customers annually.
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  • Company News

    YAMAHA MARINE UNVEILS MYYAMAHAOUTBOARDS

    POSTED 7/13/2021

    Kennesaw, Ga. – July 14, 2021 – This summer, Yamaha Marine introduces MyYamahaOutboards, a new mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. Continue Reading
  • Company News

    YAMAHA PRO ISH MONROE JOINS FORCES WITH KEEP THE TENNESSEE RIVER BEAUTIFUL, YOUTH VOLUNTEERS AND YAMAHA RIGHTWATERS™ TO CLEAN UP NICKAJACK LAKE

    POSTED 6/2/2021

    Nickajack Lake, Tenn. – June 2, 2021 –  Yamaha Pro Angler Ish Monroe teamed up with Keep the Tennessee River Beautiful (KTNRB) and a group of young volunteers on June 1 to clean up Nickajack Lake. Led by KTNRB Executive Director Kathleen Gibi, the group pulled 2,119 pounds of trash from the shoreline near the Shellmound Campground boat ramp in Jasper, Tennessee. Continue Reading
  • Company News

    YAMAHA SUPPORTS SOUTH CAROLINA BOATING AND FISHING ALLIANCE

    POSTED 4/13/2021

    Kennesaw, Ga. – April 13, 2021 – Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. Continue Reading
  • Company News

    Yamaha Introduces Upgraded V MAX SHO, Battery Management System and Analog Gauge Lines

    POSTED 3/23/2021

    KENNESAW, Ga., March 23, 2021 — Yamaha Marine’ s newly upgraded 4.2-liter V MAX SHO® outboard has a full 40 percent more charging capacity and contemporary styling as it enters a new era of reliable service. Joining the upgraded outboard in this month’s announcement are a suite of new analog gauges and a battery management system that promises to improve offshore boaters’ experiences on the water.
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  • Company News

    Yamaha, Skeeter Boats, B.A.S.S. Team Up to Host Redfish Cup Championship Tournament

    POSTED 3/22/2021

    Kennesaw, Ga. – March 23, 2021 – Yamaha and Skeeter Boats announced a new Redfish Cup Championship tournament in conjunction B.A.S.S.® for 2021. The Yamaha Bassmaster® Redfish Cup Championship presented by Skeeter propels B.A.S.S. into the saltwater realm and expands the competitive fishing industry in a growth segment. It is one of several new elements in multi-year agreements struck recently among Skeeter, Yamaha and B.A.S.S.
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  • Company News

    Yamaha Strategic Alliance with Siren Marine Drives Forward Digital and Connected Technology

    POSTED 3/15/2021

    Yamaha Motor Corporation, U.S.A. today announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Continue Reading
  • Company News

    Yamaha Recognized for Excellence in Customer Satisfaction

    POSTED 3/4/2021

    KENNESAW, Ga., March 4, 2021 — Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim.

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  • Company News

    Yamaha, B.A.S.S. Sign New Multi-Year Sponsorship Agreement

    POSTED 2/10/2021

    Kennesaw, Ga. – February 10, 2021 – Yamaha and B.A.S.S. ® signed a new agreement that not only continues but also expands Yamaha’s sponsorship of Bassmaster® events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing.
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  • Company News

    Yamaha Marine Fought for Coalition Conservation Victories in 2020

    POSTED 2/4/2021

    Kennesaw, Ga. – February 4, 2021 – Yamaha Marine, along with trade and conservation organizations, worked last year during the 116th Congress to ensure the conservation of U.S. waterways, promote responsible angler practices and increase access to federal land and waterways. The legislation signed into law in 2020 and early 2021 is the result of efforts from many entities promoting conservation and sustainability while achieving access for fishing and boating.  
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  • Company News

    Yamaha U.S. Marine Business Unit Makes New Management Appointments

    POSTED 1/11/2021

    Kennesaw, Ga. – Jan. 11, 2021 – The Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. These changes continue to maximize synergies and strengths across the organization to better serve customers, dealers and boat builders.
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  • Company News

    Yamaha Marine Celebrates the Start of 2021 with “Power of Reliability” Sales Event

    POSTED 1/5/2021

    KENNESAW, Ga., Jan. 5, 2021 —Yamaha Marine kicks off 2021 with the “Power of Reliability” sales event. For a limited time, customers who purchase eligible, new Yamaha four-stroke outboards in the 2.5- to 300-horsepower range have the choice of either a dealer credit of up to $1,500 based on MSRP, or the opportunity to add two years of Yamaha Extended Service (Y.E.S.) to their three-year Yamaha Limited Warranty for a total of five years of coverage at no additional cost.
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  • Company News

    “Get Ready to Repower” Offers Customers Zero Down, Rates as Low as 3.99 Percent APR for up to 180 Months*

    POSTED 1/5/2021

    Kennesaw, Ga. – Jan. 5, 2021 – The “Get Ready to Repower” offer from Yamaha Marine gives customers great incentives to purchase new Yamaha four-stroke outboards between Jan. 5, 2021, and March 31, 2021.
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  • Company News

    Yamaha Marine, Marine Industries Association of Southwest Florida and Tampa Bay Work Together to Bring Maintenance Certification Program to Ft. Myers Technical College

    POSTED 11/17/2020

    FT. MYERS, Fla. – Nov. 17, 2020 – As part of a continued effort to develop qualified marine technicians, Yamaha Marine and the Marine Industries Association of Southwest Florida and Tampa Bay (MIA of SWFL&TB) teamed up to help provide the funding and equipment to make it possible for Ft. Myers Technical College (FMTC) to offer Yamaha’s new Maintenance Certification Program (MCP) to students during the 2020/2021 school year. MIA of SWFL&TB contributed $10,000 toward the four modules of curriculum, and Yamaha donated an F300 V6 outboard for hands-on instruction in the classroom. 
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  • Company News

    “Add Some Horsepower to Your Holiday” Offers Yamaha Repower Customers Option for Zero Down, Rates as Low as 3.99 Percent APR for up to 180 Months*

    POSTED 11/16/2020

    KENNESAW, Ga. – November 16, 2020 – The “Add Some Horsepower to Your Holiday” offer from Yamaha Marine gives customers continued incentive to purchase new Yamaha four-stroke outboards this holiday season between Nov. 16, 2020, and Dec. 23, 2020.
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  • Company News

    Yamaha Marine’s Technical School Partnership Program Reaches 100 Members

    POSTED 10/27/2020

    KENNESAW, Ga.  – Oct. 27, 2020 – The Yamaha Marine Technical School Partnership program (TSP) reached its 100th member milestone with the addition of Prince William Sound College in Valdez, Alaska. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training.
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  • Company News

    Josh Turner of Harbor View Marine Completes Yamaha Marine Apprentice Program

    POSTED 10/20/2020

    PENSACOLA, Fla.  – Oct. 20, 2020 – Harbor View Marine, in conjunction with Yamaha Marine, announced today that Josh Turner successfully completed the Yamaha Marine Apprentice Program (YMAP) offered through Yamaha Marine University™ (YMU).
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  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Fall Savings Event

    POSTED 10/13/2020

    KENNESAW, Ga.  – Oct. 13, 2030 – Yamaha Marine’s “Why Wait for Spring” fall savings event gives customers three great opportunities to add value to new, eligible Yamaha four-stroke outboards purchased from Oct. 13, 2020 through Nov. 24, 2020.
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  • Company News

    Yamaha Rightwaters™ Supports AquaTech Eco Consultants

    POSTED 10/8/2020

     Kennesaw, Ga. – Oct. 8, 2020 – Yamaha Rightwaters helped secure a new F200  four-stroke outboard for AquaTech Eco Consultants. The organization uses the outboard to power its 24-foot Carolina Skiff® during habitat restoration projects along the coasts of Florida.
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  • Company News

    Yamaha Claims Innovation Awards for Helm Master® EX for Single Outboard Applications, Phase Angle Control Charging System

    POSTED 9/29/2020

    KENNESAW, Ga., Sep. 29, 2020 – The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine with IBEX® Innovation Awards in two categories for 2020. Yamaha’s Helm Master EX, the industry’s first fully integrated control system designed for single outboard applications, won in the outboard motor category and its Phase Angle Control Charging System won in the electrical systems category. The awards were presented at the Opening Session and Awards Presentation. Five BWI judges with various technical backgrounds in boating selected the new product winners.
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  • Company News

    Yamaha Motor Reinforces Commitment to Workforce Development through Pledge to America’s Workers

    POSTED 9/25/2020

    Newnan, Ga. – Sep. 25, 2020 – Yamaha Motor reinforced its commitment to workforce development within its U.S. manufacturing facilities through the President’s Pledge to America’s Workers. Mike Chrzanowski, President of Yamaha Motor Manufacturing Corporation (YMMC), and Ben Speciale, President of Yamaha U.S. Marine Business Unit, signed the pledge during a visit from U.S. Secretary of the Interior David Bernhardt at YMMC’s Newnan, Ga. facility, where the company assembles golf cars, personal watercraft, and ROVs.
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  • Company News

    “Get in the Hunt” Offers Yamaha Outboard Repower Customers Zero Down, Rates as Low as 3.99 Percent APR for up to 180 Months*

    POSTED 9/15/2020

    Kennesaw, Ga. – Sept. 15, 2020 – The “Get in the Hunt” offer from Yamaha Marine gives customers continued incentive to purchase new Yamaha four-stroke outboards between Sept. 15, 2020, and Nov. 6, 2020.
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  • Company News

    Potomac Riverkeeper Network Gains Support from Yamaha Rightwaters™

    POSTED 9/8/2020

    Kennesaw, Ga. – Sept. 8, 2020 – The Potomac Riverkeeper Network has a new 4.2-liter, 225-horsepower outboard for its Parker patrol boat thanks to support from Yamaha Rightwaters™. The organization will use the boat for pollution surveillance and to take water samples of the Potomac River, which provides drinking water for approximately seven million people.
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  • Company News

    Yamaha Rightwaters™ Powers Keep the Tennessee River Beautiful Work Boat

    POSTED 8/11/2020

    Kennesaw, Ga. – August 11, 2020 – Yamaha Rightwaters joined forces with Anderson Marine to re-power Keep the Tennessee River Beautiful’s (KTNRB’s) 25-foot aluminum work boat with a V MAX SHO® 90 outboard. The organization, which works to preserve, improve and protect the 652-mile Tennessee River, will use the boat and outboard for cleanup missions during scheduled volunteer events going forward.
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  • Company News

    Dustin Bearden of Sunshine Boats and Motors is First to Complete Yamaha Marine Apprentice Program

    POSTED 8/6/2020

    TALLAHASSEE, Fla.  – August 6, 2020 –Sunshine Boats and Motors, in conjunction with Yamaha Marine, announced today that Dustin Bearden is the first apprentice to successfully complete the Yamaha Marine Apprentice Program (YMAP) offered through Yamaha Marine University™ (YMU). YMAP includes 4,000 hours of comprehensive, hands-on Yamaha outboard technician training supported by an online platform.
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  • Company News

    “Repower with Yamaha” Offers Customers Zero Down, Rates as Low as 3.99 Percent APR for up to 180 Months*

    POSTED 8/3/2020

    Kennesaw, Ga. – August 3, 2020 – The “Repower with Yamaha” offer from Yamaha Marine gives customers great incentives to purchase new Yamaha four-stroke outboards between Aug. 1, 2020, and Sept. 4, 2020.
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  • Company News

    Yamaha Rightwaters™ Supports Conch Republic Marine Army

    POSTED 7/17/2020

    Kennesaw, Ga. – July 17, 2020 – Yamaha Rightwaters™ helped the Conch Republic Marine Army secure a new Yamaha 225 four-stroke outboard to power a vessel the organization is currently using for cleanup missions in the Florida Keys. 
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  • Company News

    Yamaha Rightwaters™ Sponsors Dive during South Carolina Seven Expedition

    POSTED 6/29/2020

    Kennesaw, Ga. – June 29, 2020 – Yamaha Rightwaters™ will sponsor a blackwater dive in the Cooper River near Charleston on July 29 as part of the South Carolina Seven (SC7), a first-of-its-kind expedition across the Palmetto State showcasing its unique natural beauty while raising greater awareness of environmental threats (resulting from disastrous storms and flooding) to the most vulnerable areas of the state.
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  • Company News

    Yamaha Rightwaters™ Sustainability Initiative Marks One-Year Anniversary

    POSTED 6/12/2020

    Kennesaw, Ga. – June 12, 2020 – Yamaha Rightwaters™ marks its one-year anniversary this week, a milestone that coincides with 2020 World Oceans Day® and Capitol Hill Ocean Week. Serving as the umbrella for all of Yamaha Marine’s sustainability projects, Yamaha Rightwaters champions environmental stewardship and supports marine habitat restoration, invasive species control and scientific research. The mission of the initiative is to improve the quality of boating and fishing waters, and ensure a healthy marine ecosystem for generations to come.
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  • Company News

    Yamaha’s CommandBlue™ Philosophy Guides New Marine Product Development

    POSTED 6/9/2020

    Kennesaw, Ga. – June 9, 2020 – Yamaha Marine today introduced CommandBlue™, a philosophy that represents the company’s commitment to move engineering development into the realm of the customer, ultimately delivering products that are easier to use and create greater satisfaction and confidence on the water.
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  • Company News

    Ben Speciale Earns Industry’s Highest Conservation Honor

    POSTED 5/18/2020

    Kennesaw, Ga. – May 18, 2020 – Yamaha Marine announced today that Ben Speciale, President of Yamaha U.S. Marine Business Unit, is the 2020 recipient of the Eddie Smith Manufacturer of the Year award presented by the Center for Sportfishing Policy™. Established in 2012, the award honors extraordinary commitment to conservation by manufacturers.
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  • Company News

    Yamaha Marine’s “Spring Savings Sales Event” Adds Value through June 15

    POSTED 5/15/2020

    Kennesaw, Ga. – May 15, 2020 – Yamaha Marine announced today the “Spring Savings” outboard sales event. Valid from May 15, 2020, to June 15, 2020, the promotion provides consumers one of two sales incentives depending on the model purchased.
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  • Company News

    Yamaha Marine’s New “Repower with Reliability” Promotion Offers Customers Zero Down, Zero Payments and Zero Interest for 180 Days*

    POSTED 5/15/2020

    Kennesaw, Ga. – May 15, 2020 – Yamaha Marine’s new “Repower with Reliability” promotion gives consumers more great reasons to choose Yamaha four-stroke outboards this season.
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  • Company News

    Yamaha Rightwaters™ Applauds Frazier, Elliott and Davis for B.A.S.S. Conservation Director of the Year Recognitions

    POSTED 4/17/2020

    Birmingham, Ala. – April 17, 2020 –  On March 7, 2020, B.A.S.S.® made an unprecedented move to name three individuals, Bill Frazier, Barb Elliott and Jake Davis, Conservation Directors of the Year. Recognized for their outstanding service and leadership to their state, region or the B.A.S.S Nation, Fraizer, Elliott and Davis accepted the honors during the B.A.S.S. Conservation Summit Awards Banquet, sponsored by Yamaha Rightwaters, which took place in conjunction with the 50th Anniversary of the Bassmaster Classic®.
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  • Company News

    Yamaha U.S. Manufacturing Subsidiaries Update Production Status Amid COVID-19 Situation

    POSTED 4/3/2020

    Kennesaw, Ga. – April 3, 2020 – Yamaha Motor Corporation, U.S.A.’s U.S.-based manufacturing subsidiaries gave production updates as each entity continues to work to prevent the spread of COVID-19. Actions to be taken by each subsidiary include furloughs, staff reductions, and in cases where regulations and conditions allow, a return to limited production to support essential businesses. All Yamaha U.S.-based manufacturing subsidiaries previously announced paused production on March 23, 2020.
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  • Company News

    Yamaha Extends “Reliable Choice Sales Event” Outboard Retail Promotion Through April 30, 2020

    POSTED 4/2/2020

    KENNESAW, Ga., April 2, 2020 — Yamaha Marine is announcing the continuation of its “Reliable Choice Sales Event” outboard retail promotion through April 30, 2020, to give consumers additional opportunities to save.

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  • Company News

    Production to Pause at Yamaha U.S. Manufacturing Subsidiaries

    POSTED 3/23/2020

    Kennesaw, GA – March 23, 2020 – All of Yamaha Motor Corporation, U.S.A.’s U.S.-based manufacturing subsidiaries have decided to pause production in response to the increase in COVID-19 infections nationwide.
     
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  • Company News

    Yamaha and Skeeter Provide SX230 Center Console Boat to Florida State University Coastal and Marine Lab

    POSTED 3/16/2020

    Birmingham, Ala. – March 16, 2020 – Yamaha Marine and Skeeter Boats provided a Skeeter SX230 center console boat powered by a Yamaha V MAX SHO® 250 outboard to the Florida State University (FSU) Coastal and Marine Laboratory at the fiftieth annual Bassmaster Classic®, March 8, 2020. The lab will use the boat, sponsored by the Yamaha Rightwaters initiative, to study the effects of the 2010 Deepwater Horizon oil spill on oyster habitats in the Gulf of Mexico and Apalachicola Bay.
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  • Company News

    Yamaha Marine Names Duane Kuck 2020 Marine Industry Champion

    POSTED 2/14/2020

    Miami, Fla. – Feb. 14, 2020 – Duane Kuck, CEO, Regal Boats, became the first annual recipient of the Yamaha Marine Industry Champion award on Thurs., Feb. 13, during the 2020 Miami International Boat Show®. The award recognizes individuals who work tirelessly to protect, encourage and grow the marine industry. Kuck’s immediate and unwavering support of the relief efforts in the Bahamas after Hurricane Dorian and his advocacy efforts highlight his commitment to boating, fishing and communities that foster life on the water.
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  • Company News

    Yamaha Recognized for Excellence in Customer Satisfaction

    POSTED 2/14/2020

    MIAMI, Fla., February 14, 2020 — At the Miami International Boat Show® today Yamaha’s U.S. Marine Business accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft, and Jet Boat as well as Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this award for its Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim.

     

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  • Company News

    Yamaha Offers Incentive Coupons during 2020 Miami International Boat Show®

    POSTED 2/13/2020

    Miami, Fla. – Feb. 13, 2020 – Yamaha Marine is offering incentive coupons to qualified customers who take demo rides on boats equipped with Yamaha Helm Master® integrated boat control system or on boats powered by Yamaha V6 Offshore outboards during the 2020 Miami International Boat Show®. Outboards eligible for coupon redemption include new Yamaha F300, F250 and F225s in twin, triple or quad configuration. Helm Master demo coupons are also eligible for redemption with new Yamaha F150, F175 and F200 outboards in twin configurations.
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  • Company News

    Yamaha Marine Expands Technical School Partnership Program

    POSTED 2/7/2020

    Hot Springs, Ark. – Feb. 6, 2020 – Yamaha expanded its Technical School Partnership program in Ark. with the grand opening of National Park College’s (NPC) new Marine Technology building, Jan. 30. The 7,500-square-foot facility includes a classroom and workshop space for students to train with the latest marine technology. Continue Reading
  • Company News

    Charleston Water Taxi Owners Specify Yamaha V8 XTO Offshore® Power for Daniel Island Ferry

    POSTED 1/29/2020

    Charleston, S.C. – Jan. 29, 2020 – Charleston Water Taxi Co-Owner Chip Deaton, who logged between 6,800 and 10,000 trouble-free hours* with Yamaha F150 and F200 outboards, has decided on Yamaha V8 XTO Offshore outboards for the 40-passenger Daniel Island Ferry. The Yamaha-powered catamaran, “Indigo,” offers daily service from Daniel Island to Charleston’s downtown Waterfront Park.
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  • Company News

    Special Notice: Yamaha Financial Services FAQ

    POSTED 1/24/2020

    On January 11, 2020, Yamaha Financial Services transferred several thousand accounts from Synchrony Financial to a new Servicer, Vervant. During the data transfer process, incorrect account numbers were communicated to the customers in their welcome letter. Payment information is still being transferred, reviewed and validated. Our team is working diligently on manually updating these details to ensure accuracy; however, this process is taking longer than initially anticipated.

    We apologize for the delayed service. Please be assured that no late charges will be assessed, and no adverse credit reporting will occur until these issues are resolved.
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  • Company News

    Yamaha Marine Kicks Off New Year with “Reliable Choice” Sales Event

    POSTED 1/2/2020

    KENNESAW, Ga., Jan. 2, 2020 — For a limited time, Yamaha Marine’s “Reliable Choice” sales event, which launched today, allows customers who purchase eligible, new Yamaha four-stroke outboards in the 2.5- to 300-horsepower range the choice of either a dealer credit of up to $1,500 based on MSRP, or the opportunity to add two years of Yamaha Extended Service (Y.E.S.) to their three-year Yamaha Limited Warranty for a total of five years of coverage at no additional cost.
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  • Company News

    Yamaha Marine Announces Unprecedented Payout Amounts for Power Pay Contingency Program

    POSTED 10/29/2019

    KENNESAW, Ga. - Oct. 29, 2019 — On the heels of launching Yamaha Power Pay, the first contingency program for Yamaha-powered anglers, Yamaha Marine announced today unprecedented cash bonus opportunities for anglers competing in B.A.S.S.® tournaments.
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  • Company News

    Yamaha’s New Power Pay Program Rewards Anglers for Tournament Placement

    POSTED 10/22/2019

    KENNESAW, Ga. -  Oct. 22, 2019 — Yamaha Marine today announced a new contingency program that provides a cash bonus to Yamaha anglers who place in sanctioned salt and freshwater tournaments. The new program, Power Pay, yamahapowerpay.com, gives anglers not currently under a supported contract with Yamaha, or its subsidiaries, the opportunity to receive compensation for running eligible Yamaha outboards.
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  • Company News

    U.S. Department of Commerce Honors Yamaha Marine Precision Propellers Inc. for Investment in the State of Indiana

    POSTED 10/17/2019

    Indianapolis, Ind. – Oct. 17, 2019 – Ian Steff, Deputy Assistant Secretary for Manufacturing at the U.S. Department of Commerce’s International Trade Administration, presented Yamaha Marine Precision Propellers Incorporated (YPPI) with a certificate of appreciation today honoring the company’s investment in the state of Indiana. The certificate recognizes YPPI as an international company making a significant contribution to the state’s economy.
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  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Sales Event

    POSTED 10/2/2019

    KENNESAW, Ga.  – Oct. 2, 2019 – Yamaha Marine’s “Why Wait for Spring” sales event gives customers a great way to add even more value to new, eligible Yamaha four-stroke outboard purchases from Oct. 1, 2019, through Nov. 26, 2019.
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  • Company News

    Yamaha Rightwaters™ Sponsors Bobby Lane Kids Fishing and Conservation Clinic

    POSTED 7/24/2019

    LAKE WALES, Fla., July 24, 2019 – Yamaha Rightwaters™, Yamaha Marine’s national sustainability initiative, sponsored Yamaha Pro Angler Bobby Lane’s “Kids Fishing and Conservation Clinic” at Camp Mack in Lake Wales, Fla., July 13. During the event, Yamaha Rightwaters representatives led a plastic bottle cleanup campaign and attendees collected more than 1,000 plastic bottles, which a local Boy Scouts of America troop sent off for recycling.
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  • Company News

    Yamaha Rightwaters™ Supports NOAA Channel Islands National Marine Sanctuary

    POSTED 7/22/2019

    KENNESAW, Ga., July 22, 2019 – Yamaha Marine recently donated two F300 outboards to Channel Islands National Marine Sanctuary, which will power the group’s research vessel Shark Cat during expeditions in the 2019 season. Support for the national marine sanctuary is an activity of Yamaha Rightwaters™, a sustainability program that encompasses all of Yamaha Marine’s conservation and water quality efforts. Continue Reading
  • Company News

    Yamaha Marine Precision Propellers, Inc., Breaks Ground on New Greenfield Facility

    POSTED 7/8/2019

    GREENFIELD, In., July 8, 2019 -  Yamaha Marine Precision Propellers (YPPI), Inc. broke ground today on a new 54,000 square foot manufacturing facility on five of 28 acres in Greenfield, Ind. The company’s expansion is slated to add 30 new jobs and increase total manufacturing output by 67 percent.  Continue Reading
  • Company News

    Yamaha Marine Working with Clearwater Mills to Prevent Marine Pollution

    POSTED 6/27/2019

    Kennesaw, Ga. – June 27, 2019 -- Yamaha U.S. Marine Business Unit and Clearwater Mills, L.L.C. of Pasadena, Md., agreed today to jointly design a device for removing plastics and other floating debris from coastal stormwater systems. Yamaha plans to deploy the device as part of its Yamaha Rightwaters™ sustainability campaign, a national program focused on water, which includes conservation, habitat restoration and projects to reduce marine debris.
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  • Company News

    Yamaha Rightwaters™ Sustainability Initiative Bows on World Oceans Day

    POSTED 6/14/2019

    Kennesaw, Ga. – June 14, 2019 – Yamaha Marine officially launched Yamaha Rightwaters on World Oceans Day last Saturday with a public service project that targeted the Georgia coast and collected 2.3 tons of debris. The local effort is just the beginning of a far-reaching national sustainability program for the Georgia-based Yamaha U.S. Marine Business Unit. 
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  • Company News

    Yamaha Marine Sponsors Jimmy Johnson’s “Quest for the Ring”

    POSTED 7/27/2017

    The three-year agreement names Yamaha the Exclusive Powered-by and the Official Outboard Sponsor of the tournament week, which includes the Jimmy Johnson’s National Billfish Championship and the Jimmy Johnson Celebrity Pro-Am tournament. Both take place in Key Largo, Fla., March 7-10, 2018, hosted primarily at Jimmy Johnson’s Big Chill at MM104. Continue Reading