Sign Up

NEWSROOM


Your source for the latest in Yamaha Outboards news

NEWSROOM
Filters
  • Company News

    Yamaha Develops Hydrogen Fuel System with Roush and Regulator Marine, Hydrogen Outboard Unveiled at Miami International Boat Show®

    POSTED 2/14/2024

    Miami, Fla. – February 14, 2024 – Yamaha Motor Corporation, U.S.A. today unveiled the world’s first hydrogen-powered outboard for recreational boats along with a prototype fuel system integrated into a vessel that the company plans to further refine for testing later this year. The effort is part of Yamaha’s strategy to achieve carbon neutrality: deploying multiple technology solutions.

      Continue Reading
  • Company News

    Yamaha Joins Fuel Cell & Hydrogen Energy Association Supporting Multiple Technology Solutions to Carbon Neutrality

    POSTED 1/30/2024

    Kennesaw, Ga. – January 30, 2024 – Yamaha Motor Corporation, U.S.A. joined the Fuel Cell & Hydrogen Energy Association (FCHEA) alongside hydrogen producers, infrastructure providers, engineering firms and other off takers as part of its pursuit of multiple technology solutions to achieve carbon neutrality. The company recently announced the development of a hydrogen outboard motor, and its parent company, Yamaha Motor Co., Ltd., also announced plans to acquire all shares of electric outboard company Torqeedo®.
      Continue Reading
  • Company News

    Yamaha and Siren Marine’s Connected Boat Customer Experience Platform Elevates Boat Ownership Experiences

    POSTED 1/25/2024

    KENNESAW, Ga., January 25, 2024 —  Yamaha and Siren Marine announce an all-new Connected Boat Customer Experience platform for boat builders and marine dealers, offering the most robust Marine IoT ecosystem in the market featuring  integration with Yamaha outboards and control systems. The new platform gives boat builders and marine dealers more ways to connect with customers while learning about their boat use patterns.
      Continue Reading
  • Company News

    Yamaha and Siren Marine Announce New Siren Connected Boat Mobile App

    POSTED 1/25/2024

    KENNESAW, Ga., January 25, 2024 — Yamaha and Siren Marine announced today the new Siren Connected Boat mobile app backed by a robust marine IoT ecosystem featuring integration with Yamaha outboards and control systems. The app has the ability to personalize the boating experience for customers, combining the branded look of their boat builder with specific information curated especially for them. Continue Reading
  • Company News

    Yamaha Motor Announces Intent to Acquire Electric Marine Propulsion Manufacturer Torqeedo

    POSTED 1/19/2024

    KENNESAW, Ga., January 19, 2024—Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today the recent conclusion of a stock purchase agreement with Germany’s DEUTZ AG, which owns marine electric propulsion manufacturer Torqeedo®, to acquire all of Torqeedo’s shares. The intended acquisition of Torqeedo, which is subject to clearances, permits, etc., required by competition laws and other regulations, further supports Yamaha’s strategy to implement a multiple technology approach to achieve carbon neutrality. The pending acquisition also boosts Yamaha’s position in the competitive electric propulsion market.
      Continue Reading
  • Company News

    Yamaha Introduces New 350-Horsepower 4.3-Liter Offshore Outboard

    POSTED 1/17/2024

    KENNESAW, Ga., Jan. 17, 2024 — Yamaha jumps into 2024 with product offerings including a newly-designed F350, which meets customer demand for horsepower diversity combined with premium-level performance and reliability. Engine block and gearcase upgrades give the new F350 a strong core for powering up and going the distance, while comfort and convenience options create a confident ride. Yamaha will also release new Helm Master EX features as well as more pitch options for the popular Saltwater Series II propeller series in 2024.
      Continue Reading
  • Company News

    Rep. Barry Loudermilk Visits Yamaha Marine Innovation Center

    POSTED 1/9/2024

    KENNESAW, Georgia, January 9, 2024 – Representative Barry Loudermilk (R-Georgia) visited the Yamaha Marine Innovation Center in Kennesaw, Georgia, on Jan. 8. During the visit, Rep. Loudermilk toured the new 75,280 square foot facility, which houses the Yamaha Marine Connected Division as well as Yamaha U.S. Marine Development, Yamaha Marine Product Management and Yamaha Marine Technical Marketing. He also met with employees and learned more about Yamaha’s current career opportunities as well as the company’s economic impact within Georgia.
      Continue Reading
  • Company News

    Yamaha Marine Announces “Power and Performance” Sales Event

    POSTED 1/4/2024

    KENNESAW, Ga., January 4, 2024 Yamaha Marine kicks off the new year with the “Power and Performance” sales event, a promotion that builds in exceptional value with the purchase of eligible Yamaha four-stroke outboards just in time for boat show season. From January 4, 2024, through March 31, 2024, customers who purchase select, new Yamaha four-stroke outboards have several options to add value depending on horsepower range.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Chris Postanowicz Senior Manager, Financial Planning and Analysis

    POSTED 12/13/2023

    KENNESAW, Ga. – December 13, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Chris Postanowicz to Senior Manager of Marine Financial Planning and Analysis. In his new role, Postanowicz leads the financial and operational analysis supporting all Yamaha Marine Business Unit subsidiaries including budgeting, forecasting, long range planning and ad hoc analysis.
      Continue Reading
  • Company News

    Yamaha Marine’s Technical School Partnership Program Adds New Schools

    POSTED 12/6/2023


    KENNESAW, Ga.  – December 6, 2023 – The Yamaha Marine Technical School Partnership program (TSP) added three new schools to its growing list of participants, bringing the total number to 120 nationwide. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Announces 2022-2023 Certified Master Technicians

    POSTED 11/29/2023

    KENNESAW, Ga. – November 29, 2023 – Yamaha U.S. Marine Business Unit announced today the marine technicians who successfully earned Yamaha Master Technician Certification during 2022-2023. To earn the certification, experienced marine technicians must complete six week-long courses covering outboard engine operating systems, proper installation, service and maintenance procedures, and troubleshooting skills. Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis.
      Continue Reading
  • Company News

    Yamaha Continues Support for Conch Republic Marine Army

    POSTED 11/15/2023

    KENNESAW GA – November 15, 2023 – Yamaha continues as the official outboard of Conch Republic Marine Army (CRMA), powering the organization’s second clean-up boat with a Yamaha 225-horsepower outboard through a renewed Yamaha Rightwaters™ sponsorship.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Nicholas Genesi Government Relations Manager

    POSTED 11/8/2023

    KENNESAW, Ga. – November 8, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Nicholas Genesi to the position of Government Relations Manager, Yamaha Marine External Affairs Division. In his new role, Genesi will take proactive steps to collaborate with federal and state elected representatives, as well as industry trade and affiliated associations, to formulate policies that align with Yamaha and its Marine business.
      Continue Reading
  • Company News

    Yamaha Marine Awards Scholarship to High-Performing Manatee Technical College Students

    POSTED 11/2/2023

    BRADENTON, Fla. – November 2, 2023 -- Yamaha Marine recently awarded a $1,250 scholarship to Nicholas Peduzzi, a high-performing marine service technology student at Manatee Technical College (MTC). The Yamaha Marine Scholarship at MTC provides an incentive for the next generation of Yamaha Marine technicians to attend MTC, become Yamaha certified and begin a career at a Yamaha Marine dealership.
      Continue Reading
  • Company News

    Yamaha Renews Status as Official Partner to SkillsUSA® for 2024

    POSTED 10/26/2023

    Kennesaw, GA – October 26, 2023 – Yamaha today announced the company’s renewal as Official Partner of SkillsUSA® for 2024, emphasizing its commitment to workforce development. As a partner for the association, Yamaha supports SkillsUSA’s mission to provide immersive learning experiences and industry-specific training to students looking to join the skilled workforce.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Sponsors University of Georgia Capstone Course to Enhance Plastics Recycling Program

    POSTED 10/24/2023

    Kennesaw, GA – Oct. 24, 2023 –Yamaha Rightwaters joined forces with the University of Georgia® (UGA®) to sponsor a Sustainability Certificate Capstone Project focused on enhancing its current plastics recycling program. Sustainability Certificate Capstone Projects help clients address pressing sustainability challenges while providing students with an opportunity to apply their academic learning and develop valuable skills.
      Continue Reading
  • Company News

    Yamaha Rightwaters Lends Support to Tennessee Wildlife Federation Water Conservation Policy Efforts

    POSTED 10/19/2023

    NASHVILLE, Tenn. (October 19, 2023) — Yamaha Rightwaters continues its support of Tennessee Wildlife Federation (TWF) by donating $10,000 toward ensuring Tennessee’s abundant water resources flourish through conservation policy efforts. TWF is a consistent advocate for science-based, common-sense policy solutions to problems facing our wildlife, nature and water.
      Continue Reading
  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Sales Event

    POSTED 10/17/2023

    KENNESAW, Ga., October 17, 2023 Yamaha Marine gives customers more reasons to choose reliable Yamaha outboard power with the “Why Wait for Spring” sales event. Customers who purchase select eligible, new Yamaha four-stroke outboards between October 17, 2023, and December 15, 2023, have several options to add value depending on horsepower range.
      Continue Reading
  • Company News

    Yamaha Continues Marine Technician Workforce Development Initiatives in Alaska

    POSTED 10/12/2023

    Kennesaw, GA – Oct. 12, 2023 –Yamaha co-hosted a Maritime Education Consortium to train outboard motor instructors and technicians in Valdez, Alaska. Two Yamaha trainers delivered Marine Certification Program curriculum to eleven instructors from the communities of Dillingham, Ketchikan, Soldotna, Juneau, Kodiak, Valdez, Kotzebue, Chevak, Kwigillingok, and Quinhagak. The instructors represented school districts, Alaska Maritime Education Consortium (AMEC) faculty, and representatives from the Coastal Villages Region Fund.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Wins 2023 National Boating Safety Award

    POSTED 10/9/2023

    KENNESAW, Ga—October 9, 2023 –  The Sea Tow Foundation in conjunction with the Boating Safety Advisory Council recognized Yamaha Marine with a National Boating Safety Award in the Marine Manufacturer category on Monday, Oct. 2 prior to the beginning of the International BoatBuilders’ Exhibition & Conference (IBEX®) in Tampa, Fla.
      Continue Reading
  • Company News

    Ben Speciale Inducted into National Marine Manufacturers Association’s Hall of Fame

    POSTED 10/4/2023

    TAMPA, Fla.—October 4, 2023 – The National Marine Manufacturers Association (NMMA®) inducted Ben Speciale, President, Yamaha U.S. Marine Business Unit, into the Hall of Fame on Tuesday, Oct. 3. Speciale joins industry leaders including Yamaha Past President Phil Dyskow, Regulator Marine President and Co-Founder Joan Maxwell, and Syntec Industries President Bill Watters in honorable induction.
      Continue Reading
  • Company News

    Yamaha Rightwaters™, Georgia Southern University Launch New Initiative to Analyze the Role of Restored Oyster Reefs for Carbon Sequestration

    POSTED 9/28/2023

    Kennesaw, GA – Sept. 28, 2023 –Yamaha Rightwaters joined forces with Georgia Southern University’s (GSU) College of Science and Mathematics and the Georgia Department of Natural Resources Coastal Resources Division to initiate a new conservation project designed to restore degraded oyster beds on the Georgia coast. The research gathered during the project will help determine the carbon burial potential of newly formed oyster reefs off the coast of Georgia.
      Continue Reading
  • Company News

    Yamaha Receives Chattahoochee Riverkeeper River Guardian Award

    POSTED 9/26/2023

    ATLANTA, Ga—September 26, 2023 – Jason Broshear, Division Manager, Corporate Planning and Sustainability, Yamaha Motor Corporation, U.S.A., accepted the River Guardian Award for Yamaha’s support of Chattahoochee Riverkeeper’s education programs through the supply of outboard engines for their Floating Classrooms and scholarships for underserved youth. This partnership allows students to experience the natural environment, some for their first time out on the water.          
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Ted Riley Marine Training Manager

    POSTED 9/20/2023

    KENNESAW, Ga. – September 20, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Ted Riley to the position of Marine Training Manager, Yamaha Marine Training Department. In his new role, Riley is responsible for leading efforts to create and implement a global training standard for Yamaha Marine Distributors. He will work closely with the training curriculum team as well as the instructional team to continue to create and deliver instructor-led and digital training.
      Continue Reading
  • Company News

    Yamaha Pro Angler Ross Grothe Claims Second AIM® Weekend WalleyeTM Series Team of the Year Title

    POSTED 9/15/2023

    BEULAH, N.D.— September 15, 2023— Ross Grothe and his son Roger Grothe are the 2023 AIM® Weekend WalleyeTM Series Team of the Year (TOY). The pair clinched the title on Lake Sakakawea with 40.48 pounds and a ninth-place finish on the second day of the final AIM Weekend Walleye tournament of the season.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Jason Berry Customer Experience Division Manager

    POSTED 9/13/2023

    Kennesaw, Ga. – September 13, 2023 –Yamaha U.S. Marine Business Unit announced today the appointment of Jason Berry to Customer Experience Division Manager. In his new role, Berry is responsible for leading and supporting Marine Field Service and call centers for Outboard, WaterCraft, Bennett and Siren. Berry and his teams provide in market product support, dealer development, growing technicians, workforce development, consumer support, dealer technical support, Bennett customer and technical support team, and Siren customer and technical support team.
      Continue Reading
  • Company News

    Yamaha Marine Launches “Blue Life” Story Campaign, to Share Stories, Build Community Around the Boating Lifestyle

    POSTED 9/11/2023

    KENNESAW, Ga. – September 11, 2023 – Yamaha Marine premieres a new marketing campaign designed to create content that brings together the boating community through a story-telling approach. Yamaha Blue Life engages in a wide array of topics including travel, fishing, sustainability, maintenance tips and general boating experiences leveraging platforms including social media, video and digital marketing. Continue Reading
  • Company News

    Yamaha Motor Corporation, U.S.A. Purchases Saltwater Test Facility in Florida

    POSTED 8/24/2023

    JACKSONVILLE, Fla., August 24, 2023 — Yamaha Motor Corporation, U.S.A. has purchased Fort George Island Marina in Duval County, Florida, with the intention of converting the existing facility into the Yamaha Offshore Endurance Center (YOEC), which will serve as a testing center for Yamaha Marine products including outboards, sport boats and WaveRunners®. The new YOEC includes a 36,500-square-foot warehouse and marina building as well as a 7,200 square foot office and event space.

      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Robert Orr Marine Technical Services Manager

    POSTED 8/15/2023

    KENNESAW, Ga. – August 15, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Robert Orr to Marine Technical Services Manager, Yamaha Marine Service Operations Division. In his new role, Orr is responsible for enhancing customer satisfaction through product improvement. Orr and his team provide technical and product information support by monitoring the market for outboards, WaveRunners®, and boats, and reporting feedback to the various Yamaha factories.
      Continue Reading
  • Company News

    Siren Marine Becomes Standard IoT Solution on Select 2024 Grady-White, Regulator, Suncatcher by G3 and Skeeter Boat Models

    POSTED 8/8/2023

    KENNESAW, Ga., August 8, 2023 — Siren Marine’s flagship IoT device, the Siren 3 Pro, is now standard equipment on select 2024 model year boats from Grady-White®, Regulator® Marine, SunCatcher® by G3® and Skeeter®.
      Continue Reading
  • Company News

    Grant Suzuki Becomes Chief of Technology for Yamaha U.S. Marine Business Unit

    POSTED 8/3/2023

    KENNESAW, Ga., August 3, 2023 — The Yamaha U.S. Marine Business Unit today named Grant Suzuki Chief of Technology, Advanced Marine Systems. In the new role, Grant will lead the Marine Advance Development teams focused on building-out Yamaha’s C.A.S.E. (Connectivity, Autonomous operations, Integrated Services, and Electrification) strategy. Under his leadership, Yamaha will develop future solutions to improve boater experiences by advancing the capability and performance of core product lines. 
      Continue Reading
  • Company News

    Yamaha Lends Support to Drawdown Georgia

    POSTED 7/27/2023

    KENNESAW, Ga. – July 27, 2023 – Yamaha Motor Corporation, U.S.A. announced today the company’s participation in the Drawdown Georgia Business Compact. A statewide initiative facilitated by the Ray C. Anderson Center for Sustainable Business at the Georgia Institute of Technology® (Georgia Tech®), the Drawdown® Georgia Business Compact is a business-focused collaborative initiative focused on galvanizing climate action in Georgia. Launched in October of 2021, the Compact builds on comprehensive solution research and ensures diverse participation across Georgia’s economy.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names John Wilkinson Marine Technical Support Manager

    POSTED 7/20/2023

    KENNESAW, Ga. – July 20, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of John Wilkinson to Marine Technical Support Manager, Yamaha Marine Customer Experience Division. In his new role, Wilkinson is responsible for managing all business processes and support for the Marine dealer technical call centers for Outboard, WaterCraft and Bennett.

      Continue Reading
  • Company News

    Yamaha Marine Enhances Marine Technician Career Development Through Support of 2023 SkillsUSA® National Competition

    POSTED 7/7/2023

    Atlanta, Ga.— July 7, 2023 – Yamaha Marine supported the 2023 National SkillsUSA® Competition in Atlanta, Ga., June 19-23, through the organization and facilitation of the Marine Service Technology competition segment. In addition to the marine technology events, the national competition, which took place at the Georgia World Congress Center®, also featured welding, construction trades, manufacturing, transportation, health care, hospitality, human services and more.
      Continue Reading
  • Company News

    Yamaha Marine Precision Propellers Expands Greenfield Facility

    POSTED 6/28/2023

    GREENFIELD, In., June 28, 2023 -  Yamaha Marine Precision Propellers, a division of Yamaha Marine Systems Co., Inc. (YPPI), placed the final beam on a new 110,000 square foot expansion of its current facility in Greenfield, Ind. The new building will house all of the YPPI propeller finishing capabilities currently housed in the YPPI facility in Indianapolis, Ind. As a result, the YPPI team in Indianapolis will relocate to the expanded facility in Greenfield once the construction is complete.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Kevin Sumner Senior Product Planning Manager

    POSTED 6/26/2023

    KENNESAW, Ga. – June 26, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Kevin Sumner to Senior Product Planning Manager, Yamaha Marine Connectivity Division. In his new role, he is responsible for driving the roadmap, development and launch of customer centric features and executing next generation connectivity technologies with Yamaha’s boat builder partners. Sumner monitors industry developments, coordinates product pilots, trials and go to market plans for new products and tracks pilot success using metrics-based analysis.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Will Mitchell OEM District Sales Manager

    POSTED 6/9/2023

    KENNESAW, Ga. – June 9, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Will Mitchell to District Sales Manager, OEM, Region 044. In his new role, Mitchell is responsible for growing and maintaining relationships with boat builders including Ranger Tugs, Hewes Marine, North River® Boats, Renaissance Marine Group, Skeeter® Boats, Shallow Sport® and G3® Boats.
      Continue Reading
  • Company News

    Yamaha Marine Announces Reliable Power Summer Sales Event

    POSTED 5/18/2023

    KENNESAW, Ga., May 18, 2023 —Yamaha Marine kicks off the boating season with the “Reliable Power” summer sales event. For a limited time, customers who purchase eligible, new Yamaha outboards in the 30-to-115 horsepower range have an opportunity to add two years of Y.E.S. coverage to three years of Yamaha Limited Warranty coverage for a total of five years of warranty protection. Customers who purchase Yamaha 425-horsepower outboards can add two years of Y.E.S. coverage to five years of Yamaha Limited Warranty coverage for a total of seven years of warranty protection. Finally, the “Reliable Power” summer sales event gives customers who purchase Yamaha outboards in the 2.5-to-25 horsepower range the ability to earn up to $300 in dealer credit based on MSRP.

      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Names Jeremy Waki Marine Service Operations Division Manager

    POSTED 5/5/2023

    KENNESAW, Ga. – May 5, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Jeremy Waki to Division Manager, Marine Service Operations. In his new role, Waki oversees service support of systems, processes, strategy, data analytics and service planning. Other areas of responsibility include warranty adjudication, advanced failure analysis, technical coordination and information.
      Continue Reading
  • Company News

    Yamaha Highlights Training, Career Development During 2023 International Marine Technician Week

    POSTED 4/26/2023

    KENNESAW, Ga. – April 26, 2023 – Yamaha Marine celebrates 2023 International Marine Technician week by highlighting a host of career development training opportunities available for current and aspiring marine technicians.
      Continue Reading
  • Company News

    Yamaha Dealers Awarded Marine Service PRO Recognition

    POSTED 4/18/2023

    KENNESAW, Ga. – April 18, 2023 – Yamaha U.S. Marine Business Unit recently recognized 135 Yamaha authorized marine dealers for reaching various Yamaha Marine Service PRO levels of achievement.
      Continue Reading
  • Company News

    Yamaha Marine U.S. Business Unit Opens New Marine Innovation Center in Kennesaw, Deepens Commitment to Developing Georgia Workforce

    POSTED 4/13/2023

    KENNESAW, Ga., April 13, 2023 -  Yamaha U.S. Marine Business Unit formally announced the grand opening of a new Marine Innovation Center in Kennesaw on April 12, which will provide new job opportunities as well as broaden Yamaha’s presence in the State of Georgia. Governor Brian Kemp, First Lady Marty Kemp and Mayor Derek Easterling of Kennesaw attended the ribbon cutting ceremony for the new 75,280 square foot facility which now houses the Yamaha Marine Connected Division as well as Yamaha U.S. Marine Development, Yamaha Marine Product Management and Yamaha Marine Technical Marketing.

      Continue Reading
  • Company News

    Andrew Cullen Becomes Director of the Yamaha Marine Connectivity Division

    POSTED 4/4/2023

    KENNESAW, Ga., April 4, 2023 — Yamaha today announced that Andrew Cullen is the new Director of Marine Connectivity. In his new role, Cullen is responsible for all facets of creating and supporting the Connected Boat® experience to dealers, consumers and OEMs.
      Continue Reading
  • Company News

    Martin Peters Becomes Director of Yamaha Marine External Affairs

    POSTED 3/29/2023

    KENNESAW, Ga., March 29, 2023 — Yamaha today named Martin Peters Director of Marine External Affairs. With the new role comes official responsibilities for marine sustainability and regulatory affairs in addition to government relations and communications.  
      Continue Reading
  • Company News

    Siren Marine Introduces Siren Trident, Announces Pilot Agreement with Grady-White and Regulator

    POSTED 2/16/2023

    MIAMI, Fla., Feb. 16, 2023 — During the 2023 Miami International Boat Show®, Siren Marine introduced Siren Trident, an industry-first IoT software for marine engine maintenance and system compatibility that offers substantial benefits to Yamaha customers, dealers and boat builders. In addition, Grady-White and Regulator Marine will become the first two Siren Marine pilot boat builders, offering Trident as standard equipment on select 2024 model year boats.
      Continue Reading
  • Company News

    Mark Tracy is the New Vice President of the Yamaha U.S. Marine Business Unit

    POSTED 2/8/2023

    KENNESAW, Ga. – February 8, 2023 – Yamaha U.S. Marine Business Unit announced today the appointment of Mark Tracy to the role of Vice President. In his new position, Tracy will continue to oversee Yamaha Marine Power Sales and Marketing teams, with the added responsibility of the Marine Customer Experience (Marine Service) team.
      Continue Reading
  • Company News

    Tellico Boaters Assistance Response Team (T-BART) Announces New Relationship with Yamaha Rightwaters™

    POSTED 12/13/2022

    Kennesaw, GA – December 13, 2022 – Yamaha becomes an official outboard sponsor of T-BART as the response team forms a new relationship with Yamaha Rightwaters. Pursuant to the three-year agreement, Yamaha will assist T-BART by providing a Yamaha F115 outboard and other financial backing.
      Continue Reading
  • Company News

    Siren Marine Products Now Available Through All Yamaha Outboard Dealers

    POSTED 12/1/2022

    NEWPORT, RI – Dec. 1, 2022 – Siren Marine’s Connected Boat® products are now available for purchase and installation at over 2,100 Yamaha Outboard Dealers nationwide. Siren Marine gives customers the ability to remotely monitor boat location, view battery levels, check shore power connection, monitor bilge activity and more. Yamaha acquired Siren Marine in December of 2021.
      Continue Reading
  • Company News

    Yamaha Marine’s Technical School Partnership Program Adds Ten New Schools

    POSTED 11/14/2022

    KENNESAW, Ga.  – Nov. 14, 2022 – The Yamaha Marine Technical School Partnership program (TSP) added ten new schools to its growing list of participants during the last 12 months, bringing the total number to 117 nationwide. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training.
      Continue Reading
  • Company News

    Yamaha Marine Business Unit’s Kerry Schroder and Ron Lubic named Technical and Co-Technical Chair for SkillsUSA® Marine Service Technology Competition

    POSTED 10/10/2022

    Kennesaw, Ga. – Oct. 10, 2022— Yamaha U.S. Marine Business Unit announced today, Kerry Schroder, Senior District Service Manager and Ron Lubic, District Service Manager will serve as the Florida Technical and Co-Technical contest chairs for the SkillsUSA® Marine Service Technology competition. Schroder and Lubic each have over 25 years of experience in the marine industry and work with technical schools throughout the state of Florida by connecting students interested in marine service careers with Yamaha dealers, organizing job shadow days for students at Yamaha dealers, mentoring students in the classroom, supporting instructors by presenting them with the latest content and organizing local SkillsUSA® competitions.
      Continue Reading
  • Company News

    Yamaha/Skeeter Pro Angler and Safety Ambassador Hunter Bland Appointed to Florida Boating Advisory Council

    POSTED 9/21/2022

    KENNESAW, Ga. – Sept. 21, 2022 – Florida Governor Ron DeSantis, on Sept. 16, announced the appointment of Yamaha/Skeeter Pro Angler and National Boating Safety Ambassador Hunter Bland to the Boating Advisory Council. During his three-year term, Bland will help the council make recommendations to the Fish and Wildlife Conservation Commission and the Department of Economic Opportunity regarding issues affecting the boating community, including boating and diving safety education; boating-related facilities, including marinas and boat testing facilities; boat usage; boat access and working waterfronts.

    Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Creates New Project Management Office

    POSTED 8/24/2022

    KENNESAW, Ga., August 24, 2022 --- Yamaha today announced the creation of a new Project Management Office under the business planning division which supports the Marine Business Unit by delivering tailored solutions that execute employee-driven projects through innovation and collaboration. Megan Bennett will lead the new team as Department Manager.
      Continue Reading
  • Company News

    Inspired by Late Congressman Young, Yamaha Expands Technical Training in Alaska

    POSTED 8/18/2022

    Soldotna, Alaska – August 18, 2022 – Yamaha U.S. Marine Business Unit and the Alaska Maritime Education Consortium (AMEC) signed a Yamaha Marine Training Program Agreement under Yamaha’s Technical School Partnership Program. This Agreement will establish a comprehensive Yamaha marine technical training program throughout the state, specifically in remote regions.
      Continue Reading
  • Company News

    Tennessee River Cleanup Efforts to Increase with Expansion of Nonprofit Fleet Thanks to Donations from TVA and Yamaha Rightwaters™

    POSTED 8/5/2022

    Keep the Tennessee River Beautiful (KTNRB) can now boast a fleet of two 26-foot river cleanup boats after celebrating the maiden voyage of the organization’s second boat earlier this week with a cleanup held on Fort Loudoun Lake of the Tennessee River. The nonprofit’s board members and their families participated in the cleanup, removing 1,453 lbs. of trash during the boat’s first venture on the water.
     
    The purchase of the custom aluminum jon boat, named The Holston after one of the two rivers that converge to form the Tennessee River, was made possible largely through funding and donations from the Tennessee Valley Authority (TVA), Yamaha Rightwaters™, a Knoxville, Tenn.-based Home Depot (Schaad Road) store, and Premier Watersports of Knoxville.
      Continue Reading
  • Company News

    OCEARCH® Announces New Relationship with Yamaha Rightwaters™, Yamaha Becomes Official Outboard

    POSTED 8/3/2022

    KENNESAW, Ga. – August 3, 2022 –Yamaha becomes the new official outboard of OCEARCH® as the renowned research organization forms a new relationship with Yamaha Rightwaters™. Through the three-year agreement, OCEARCH will power its chase boats with Yamaha outboards. The first boat will have twin 300-horsepower Yamaha V6 Offshore outboards, while two additional boats will have Yamaha F150 and F60 power.
     
    Continue Reading
  • Company News

    Yamaha Pro Anglers Lend Perspective to Aquatic Invasive Species Discussion During Blue Ribbon Commission Session at ICAST 2022

    POSTED 7/26/2022

    Orlando, Fla. – July 26, 2022 – The Aquatic Invasive Species (AIS) Blue Ribbon Commission held its first listening session on Thursday, July 21. Yamaha Pro Anglers and Commissioners Mark Menendez and Ish Monroe discussed the negative effects of aquatic invasive species on state fisheries management, boating and fishing access and revealed the complexities of the invasive species issue.
     
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Creates New Marine Procurement Division

    POSTED 7/18/2022

    KENNESAW, Ga., July 18, 2022 — Yamaha today announced the expansion of the Marine Procure Department into a new Marine Procurement Division, organizing the growing team into four departments along functional lines. This will allow the teams to develop specialists, who can perform more profound analysis, and strengthen internal and external communications. James Mills assumes the role of Division Manager, leading all Yamaha Marine Procurement departments including Strategy and Planning, the Concurrent Engineering Department, the Quality Engineering Department and the Control Department.
      Continue Reading
  • Company News

    Yamaha Marine Lends Support to 2022 SkillsUSA® National Competition, Fosters Marine Technician Career Development

    POSTED 7/7/2022

    Atlanta, Ga.— July 7, 2022 - Yamaha Marine supported the 2022 National SkillsUSA® Competition in Atlanta, Ga., June 20-24, through the organization and facilitation of the Marine Service Technology competition segment. In addition to the marine technology events, the national competition, which took place at the Georgia World Congress Center, also featured welding, construction trades, manufacturing, transportation, health care, hospitality, human services and more.

      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Announces Todd Hoobler as Department Manager, Marine ISD

    POSTED 7/6/2022

    KENNESAW, Ga. – July 6, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Todd Hoobler to Department Manager, Marine Information Strategies Division (ISD). In his new role, Hoobler is responsible for assessing and representing the needs of the Marine Business Unit’s business systems and communicating those requirements to Yamaha’s national ISD department. He also leads the customer/client team responsible for supporting Marine operational systems and processes, providing data reporting and analytics, and facilitating Marine investment projects and initiatives.  
      Continue Reading
  • Company News

    Yamaha Becomes Official Outboard of Bonefish & Tarpon Trust®

    POSTED 6/27/2022

    KENNESAW GA – June 27 2022 – Yamaha Rightwaters™ announced it's the official outboard of Bonefish & Tarpon Trust® (BTT). With this sponsorship, Yamaha is committed to BTT’s mission to conserve bonefish, tarpon and permit—the species, their habitats and the larger fisheries they comprise.
      Continue Reading
  • Company News

    Yamaha Marine Precision Propellers, Sharrow Marine Announce Manufacturing and Distribution Supply Agreement

    POSTED 6/21/2022

    Greenfield, Ind. – June 21, 2022 - Yamaha’s U.S. Marine Business Unit announced today a new manufacturing and limited supply agreement between Yamaha Marine Precision Propellers (YPPI) and Sharrow Marine. The terms of the agreement allow YPPI to cast Sharrow Marine’s award-winning propellers in YPPI’s state-of-the-art facility and foundry in Greenfield, Ind. Yamaha will also offer Sharrow Propellers through its boat builder and dealer distribution channels.
      Continue Reading
  • Company News

    Joe Maniscalco is the New General Manager of Marine Service for Yamaha U.S. Marine Business Unit

    POSTED 6/14/2022

    KENNESAW, Ga. – June 14, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Joe Maniscalco to General Manager, Marine Service. In his new position, Maniscalco will oversee marine service training and support for Yamaha outboards and systems as well as Yamaha WaterCraft products.
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Announces 2021/2022 Certified Master Technicians

    POSTED 5/26/2022

    KENNESAW, Ga. – May 26, 2022 – Yamaha U.S. Marine Business Unit announced today the marine technicians who successfully earned Yamaha Master Technician Certification during late 2021 and early 2022. In order to earn the certification, experienced marine technicians must complete six week-long courses covering outboard engine operating systems, proper installation, service and maintenance procedures, and troubleshooting skills. Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis.
      Continue Reading
  • Company News

    Yamaha Marine Precision Propellers Becomes INSHARP Certified

    POSTED 5/10/2022

    Indianapolis, Ind. – May 10, 2022 - Yamaha’s U.S. Marine Business Unit announced today Yamaha Marine Precision Propellers (YPPI) of Indianapolis is a certified participant in the Indiana Safety and Health Achievement Recognition Program (INSHARP).
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit President Ben Speciale Receives Conservation Achievement Award

    POSTED 5/5/2022

    WASHINGTON D.C. – May 5, 2022 – The Theodore Roosevelt Conservation Partnership® (TRCP®) honored Yamaha U.S. Marine Business Unit President Ben Speciale with the 2022 Conservation Achievement Award during the 14th Annual Capital Conservation Awards dinner on May 4, 2022. Recognized alongside Senator Steve Daines (R-MT) and Congresswoman Betty McCollum (D-MN), 2022 recipients of the James D. Range Conservation Award, Speciale received his award for his leadership in conservation and environmental stewardship.
      Continue Reading
  • Company News

    Ron Campbell is the New Outboard Sales Division Manager for Yamaha U.S. Marine Business Unit

    POSTED 4/27/2022

    KENNESAW, Ga. – April 27, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Ron Campbell to the position of Division Manager, Outboard Sales. In his new role, Campbell will oversee all Yamaha U.S. dealer outboard sales initiatives and programs. He succeeds long-time Yamaha team member John Rigsby who retired in March of 2022.
      Continue Reading
  • Company News

    Andrea Tetto is New Business Planning Division Manager for Yamaha U.S. Marine Business Unit

    POSTED 4/20/2022

    KENNESAW, Ga. – April 19, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Andrea Tetto to the position of Division Manager, Business Planning. In her new role, Tetto is responsible for all facets of Business Planning, including business and market intelligence, strategy management, research, and the project management office.

      Continue Reading
  • Company News

    Maitais Rogers of Apopka Marine Completes Yamaha Marine Apprentice Program (YMAP)

    POSTED 4/7/2022

    INVERNESS, Fla.- April 7, 2022 — Maitais Rodgers, marine technician at Apopka Marine, recently completed the Yamaha Marine Apprentice Program (YMAP) offered through Yamaha Marine University™ (YMU). YMAP helps marine dealers combat the current shortage of marine technicians by fostering qualified new technician careers. The program includes 4,000 hours of comprehensive, hands-on Yamaha outboard technician training supported by an online platform.
      Continue Reading
  • Company News

    Susan Camp Becomes Marketing Division Manager, Yamaha U.S. Marine Business Unit

    POSTED 4/5/2022

    KENNESAW, Ga. – April 5, 2022 – Yamaha U.S. Marine Business Unit announced today the appointment of Susan Camp to the position of Division Manager, Marketing. In her new role, Camp will oversee Yamaha Marine advertising, events, tournaments and sponsorships, Yamaha pro staff and Yamaha Marine dealer education. She succeeds Dale Barnes, who retired in March of 2022. Continue Reading
  • Company News

    Yamaha Creates New Marine External Affairs Division

    POSTED 3/31/2022

    KENNESAW, Ga., March 31, 2022 —  Yamaha today announced the creation of a new Marine External Affairs Division designed to strengthen government affairs activities, increase sustainability efforts and enhance external communications. Martin Peters assumes the role of Division Manager, leading all Yamaha Marine External Affairs initiatives including government relations, corporate social responsibility/sustainability and Yamaha Marine communications and video teams.
      Continue Reading
  • Company News

    Yamaha Marine Pays Tribute to Congressman Don Young

    POSTED 3/29/2022

    KENNESAW, Ga.- March 29, 2022 — As he lies in state today, Yamaha Marine honors the late Congressman Don Young (R-Alaska), the longest serving member of Congress and dean of the House, for his unwavering commitment to conservation, the example he provided as a true servant of his constituents and the way he energized those he met.    Continue Reading
  • Company News

    Yamaha Marine Executive Dale Barnes Becomes Legacy Life Member of CCA-California

    POSTED 3/16/2022

    Kennesaw, Ga. – March 16, 2022 – Dale Barnes, Marketing Division Manager for Yamaha Marine Engine Systems, became a Legacy Life Member of CCA-California upon the occasion of his retirement on March 11, 2022. Further honoring his career-long dedication to marine conservation and sustainability, Yamaha Marine committed to 2022 CCA-California matching funds sponsorship, which will help raise additional resources toward conservation projects in the state of California.
      Continue Reading
  • Company News

    Yamaha Creates Marine Connected Division, Expands Facilities in Georgia and Alabama

    POSTED 2/17/2022

    Miami, Fla., Feb. 17, 2022 —  Yamaha today announced the creation of a Marine Connected Division to incorporate its connected business model into Yamaha Marine’s business units. The company also revealed plans for a new Marine Innovation Center in Kennesaw, Georgia, and a substantial expansion of its testing facility in Bridgeport, Alabama.
      Continue Reading
  • Company News

    Yamaha/Siren Marine Update: Yamaha Announces Siren Marine Acquisition

    POSTED 1/13/2022

    Kennesaw, Ga., Jan. 13, 2022 — Yamaha Motor Corporation, U.S.A. today finalized the acquisition of Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha plans additional announcements about connected boat technology and future product development during the 2022 Miami International Boat Show.
      Continue Reading
  • Company News

    Yamaha to Purchase Siren Marine

    POSTED 12/15/2021

    Kennesaw, Ga., Dec. 15, 2021 — Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha expects to complete the purchase before the end of the year.
      Continue Reading
  • Company News

    Bennington, Yamaha Donate Outboards to Nation’s Top High School Marine Training Program

    POSTED 10/27/2021

    Kennesaw, Ga. - Oct. 27, 2021 – Bennington Marine this month donated a T50 outboard and an F200 outboard to Impact Institute, a Yamaha Marine Technical School Partner (TSP) in Kendallville, Indiana. Yamaha matched the donation with a 4.2-liter F300 V6 outboard. Students will use the motors and a certified Yamaha curriculum to gain a comprehensive understanding of the brand’s outboard power systems and add value to Yamaha marine dealers around the country.  
      Continue Reading
  • Company News

    Yamaha’s HARMO® Electric Outboard System Makes U.S. Debut at IBEX

    POSTED 9/28/2021

    KENNESAW, Ga., Sep. 28, 2021 –  Yamaha Marine introduced its HARMO electric outboard system to the U.S. market today during the 2021 International Boatbuilders Exhibition and Conference (IBEX®) in Tampa, Florida.
     
      Continue Reading
  • Company News

    Yamaha is First Marine Outboard Manufacturer to Place Maintenance Certifications on Florida’s CAPE Funding List

    POSTED 9/22/2021

    KENNESAW, Ga. – Sept. 22, 2021 - The Florida Board of Education announced the post-secondary school Career and Professional Education (CAPE) funding list for the 2021/2022 academic year this August. That list now includes Yamaha Marine University’s Maintenance Certifications, a first among marine outboard manufacturers and a strong incentive for technical schools to offer Yamaha outboard training courses to students. Continue Reading
  • Company News

    New Yamaha Marine Precision Propeller Facility in Greenfield, Ind. Reaches Full Production Capacity

    POSTED 8/11/2021

    Greenfield, Ind. – August 11, 2021 – The new Yamaha Marine Precision Propeller (YPPI) facility in Greenfield, Ind. reached full production capacity this July. The advanced casting facility and foundry uses state-of-the-art robotics to significantly reduce lead times and increase production by more than 67 percent, allowing YPPI to deliver more than 100,000 propellers to customers annually.
      Continue Reading
  • Company News

    YAMAHA MARINE UNVEILS MYYAMAHAOUTBOARDS

    POSTED 7/13/2021

    Kennesaw, Ga. – July 14, 2021 – This summer, Yamaha Marine introduces MyYamahaOutboards, a new mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. Continue Reading
  • Company News

    YAMAHA OUTBOARD MAINTENANCE CERTIFICATION AVAILABLE TO MARINE TECHNICIANS THROUGH EXAM FACILITIES NATIONWIDE

    POSTED 6/18/2021

    Kennesaw, Ga. -  June 18, 2021 – Aspiring marine technicians can now become Yamaha-certified by completing and passing Yamaha Marine University™ Maintenance Certification Program (MCP) exams at designated locations nationwide. MCP offers technicians four distinct certifications covering Yamaha outboard products. Those include portable, midrange, inline (four-cylinder), and v-engine platforms. Continue Reading
  • Company News

    YAMAHA PRO ISH MONROE JOINS FORCES WITH KEEP THE TENNESSEE RIVER BEAUTIFUL, YOUTH VOLUNTEERS AND YAMAHA RIGHTWATERS™ TO CLEAN UP NICKAJACK LAKE

    POSTED 6/2/2021

    Nickajack Lake, Tenn. – June 2, 2021 –  Yamaha Pro Angler Ish Monroe teamed up with Keep the Tennessee River Beautiful (KTNRB) and a group of young volunteers on June 1 to clean up Nickajack Lake. Led by KTNRB Executive Director Kathleen Gibi, the group pulled 2,119 pounds of trash from the shoreline near the Shellmound Campground boat ramp in Jasper, Tennessee. Continue Reading
  • Company News

    YAMAHA SUPPORTS SOUTH CAROLINA BOATING AND FISHING ALLIANCE

    POSTED 4/13/2021

    Kennesaw, Ga. – April 13, 2021 – Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. Continue Reading
  • Company News

    Yamaha Introduces Upgraded V MAX SHO, Battery Management System and Analog Gauge Lines

    POSTED 3/23/2021

    KENNESAW, Ga., March 23, 2021 — Yamaha Marine’ s newly upgraded 4.2-liter V MAX SHO® outboard has a full 40 percent more charging capacity and contemporary styling as it enters a new era of reliable service. Joining the upgraded outboard in this month’s announcement are a suite of new analog gauges and a battery management system that promises to improve offshore boaters’ experiences on the water.
      Continue Reading
  • Company News

    Yamaha, Skeeter Boats, B.A.S.S. Team Up to Host Redfish Cup Championship Tournament

    POSTED 3/22/2021

    Kennesaw, Ga. – March 23, 2021 – Yamaha and Skeeter Boats announced a new Redfish Cup Championship tournament in conjunction B.A.S.S.® for 2021. The Yamaha Bassmaster® Redfish Cup Championship presented by Skeeter propels B.A.S.S. into the saltwater realm and expands the competitive fishing industry in a growth segment. It is one of several new elements in multi-year agreements struck recently among Skeeter, Yamaha and B.A.S.S.
      Continue Reading
  • Company News

    Yamaha Strategic Alliance with Siren Marine Drives Forward Digital and Connected Technology

    POSTED 3/15/2021

    Yamaha Motor Corporation, U.S.A. today announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Continue Reading
  • Company News

    Yamaha Recognized for Excellence in Customer Satisfaction

    POSTED 3/4/2021

    KENNESAW, Ga., March 4, 2021 — Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim.

    Continue Reading
  • Company News

    Yamaha, B.A.S.S. Sign New Multi-Year Sponsorship Agreement

    POSTED 2/10/2021

    Kennesaw, Ga. – February 10, 2021 – Yamaha and B.A.S.S. ® signed a new agreement that not only continues but also expands Yamaha’s sponsorship of Bassmaster® events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing.
      Continue Reading
  • Company News

    Yamaha Marine Fought for Coalition Conservation Victories in 2020

    POSTED 2/4/2021

    Kennesaw, Ga. – February 4, 2021 – Yamaha Marine, along with trade and conservation organizations, worked last year during the 116th Congress to ensure the conservation of U.S. waterways, promote responsible angler practices and increase access to federal land and waterways. The legislation signed into law in 2020 and early 2021 is the result of efforts from many entities promoting conservation and sustainability while achieving access for fishing and boating.  
      Continue Reading
  • Company News

    Yamaha U.S. Marine Business Unit Makes New Management Appointments

    POSTED 1/11/2021

    Kennesaw, Ga. – Jan. 11, 2021 – The Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. These changes continue to maximize synergies and strengths across the organization to better serve customers, dealers and boat builders.
      Continue Reading
  • Company News

    Yamaha Marine Celebrates the Start of 2021 with “Power of Reliability” Sales Event

    POSTED 1/5/2021

    KENNESAW, Ga., Jan. 5, 2021 —Yamaha Marine kicks off 2021 with the “Power of Reliability” sales event. For a limited time, customers who purchase eligible, new Yamaha four-stroke outboards in the 2.5- to 300-horsepower range have the choice of either a dealer credit of up to $1,500 based on MSRP, or the opportunity to add two years of Yamaha Extended Service (Y.E.S.) to their three-year Yamaha Limited Warranty for a total of five years of coverage at no additional cost.
      Continue Reading
  • Company News

    Yamaha Marine, Marine Industries Association of Southwest Florida and Tampa Bay Work Together to Bring Maintenance Certification Program to Ft. Myers Technical College

    POSTED 11/17/2020

    FT. MYERS, Fla. – Nov. 17, 2020 – As part of a continued effort to develop qualified marine technicians, Yamaha Marine and the Marine Industries Association of Southwest Florida and Tampa Bay (MIA of SWFL&TB) teamed up to help provide the funding and equipment to make it possible for Ft. Myers Technical College (FMTC) to offer Yamaha’s new Maintenance Certification Program (MCP) to students during the 2020/2021 school year. MIA of SWFL&TB contributed $10,000 toward the four modules of curriculum, and Yamaha donated an F300 V6 outboard for hands-on instruction in the classroom. 
      Continue Reading
  • Company News

    “Add Some Horsepower to Your Holiday” Offers Yamaha Repower Customers Option for Zero Down, Rates as Low as 3.99 Percent APR for up to 180 Months*

    POSTED 11/16/2020

    KENNESAW, Ga. – November 16, 2020 – The “Add Some Horsepower to Your Holiday” offer from Yamaha Marine gives customers continued incentive to purchase new Yamaha four-stroke outboards this holiday season between Nov. 16, 2020, and Dec. 23, 2020.
      Continue Reading
  • Company News

    Yamaha Marine’s Technical School Partnership Program Reaches 100 Members

    POSTED 10/27/2020

    KENNESAW, Ga.  – Oct. 27, 2020 – The Yamaha Marine Technical School Partnership program (TSP) reached its 100th member milestone with the addition of Prince William Sound College in Valdez, Alaska. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training.
      Continue Reading
  • Company News

    Josh Turner of Harbor View Marine Completes Yamaha Marine Apprentice Program

    POSTED 10/20/2020

    PENSACOLA, Fla.  – Oct. 20, 2020 – Harbor View Marine, in conjunction with Yamaha Marine, announced today that Josh Turner successfully completed the Yamaha Marine Apprentice Program (YMAP) offered through Yamaha Marine University™ (YMU).
      Continue Reading
  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Fall Savings Event

    POSTED 10/13/2020

    KENNESAW, Ga.  – Oct. 13, 2030 – Yamaha Marine’s “Why Wait for Spring” fall savings event gives customers three great opportunities to add value to new, eligible Yamaha four-stroke outboards purchased from Oct. 13, 2020 through Nov. 24, 2020.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Supports AquaTech Eco Consultants

    POSTED 10/8/2020

     Kennesaw, Ga. – Oct. 8, 2020 – Yamaha Rightwaters helped secure a new F200  four-stroke outboard for AquaTech Eco Consultants. The organization uses the outboard to power its 24-foot Carolina Skiff® during habitat restoration projects along the coasts of Florida.
      Continue Reading
  • Company News

    Yamaha Claims Innovation Awards for Helm Master® EX for Single Outboard Applications, Phase Angle Control Charging System

    POSTED 9/29/2020

    KENNESAW, Ga., Sep. 29, 2020 – The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine with IBEX® Innovation Awards in two categories for 2020. Yamaha’s Helm Master EX, the industry’s first fully integrated control system designed for single outboard applications, won in the outboard motor category and its Phase Angle Control Charging System won in the electrical systems category. The awards were presented at the Opening Session and Awards Presentation. Five BWI judges with various technical backgrounds in boating selected the new product winners.
      Continue Reading
  • Company News

    Yamaha Motor Reinforces Commitment to Workforce Development through Pledge to America’s Workers

    POSTED 9/25/2020

    Newnan, Ga. – Sep. 25, 2020 – Yamaha Motor reinforced its commitment to workforce development within its U.S. manufacturing facilities through the President’s Pledge to America’s Workers. Mike Chrzanowski, President of Yamaha Motor Manufacturing Corporation (YMMC), and Ben Speciale, President of Yamaha U.S. Marine Business Unit, signed the pledge during a visit from U.S. Secretary of the Interior David Bernhardt at YMMC’s Newnan, Ga. facility, where the company assembles golf cars, personal watercraft, and ROVs.
      Continue Reading
  • Company News

    “Get in the Hunt” Offers Yamaha Outboard Repower Customers Zero Down, Rates as Low as 3.99 Percent APR for up to 180 Months*

    POSTED 9/15/2020

    Kennesaw, Ga. – Sept. 15, 2020 – The “Get in the Hunt” offer from Yamaha Marine gives customers continued incentive to purchase new Yamaha four-stroke outboards between Sept. 15, 2020, and Nov. 6, 2020.
      Continue Reading
  • Company News

    Potomac Riverkeeper Network Gains Support from Yamaha Rightwaters™

    POSTED 9/8/2020

    Kennesaw, Ga. – Sept. 8, 2020 – The Potomac Riverkeeper Network has a new 4.2-liter, 225-horsepower outboard for its Parker patrol boat thanks to support from Yamaha Rightwaters™. The organization will use the boat for pollution surveillance and to take water samples of the Potomac River, which provides drinking water for approximately seven million people.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Powers Keep the Tennessee River Beautiful Work Boat

    POSTED 8/11/2020

    Kennesaw, Ga. – August 11, 2020 – Yamaha Rightwaters joined forces with Anderson Marine to re-power Keep the Tennessee River Beautiful’s (KTNRB’s) 25-foot aluminum work boat with a V MAX SHO® 90 outboard. The organization, which works to preserve, improve and protect the 652-mile Tennessee River, will use the boat and outboard for cleanup missions during scheduled volunteer events going forward.
      Continue Reading
  • Company News

    Dustin Bearden of Sunshine Boats and Motors is First to Complete Yamaha Marine Apprentice Program

    POSTED 8/6/2020

    TALLAHASSEE, Fla.  – August 6, 2020 –Sunshine Boats and Motors, in conjunction with Yamaha Marine, announced today that Dustin Bearden is the first apprentice to successfully complete the Yamaha Marine Apprentice Program (YMAP) offered through Yamaha Marine University™ (YMU). YMAP includes 4,000 hours of comprehensive, hands-on Yamaha outboard technician training supported by an online platform.
      Continue Reading
  • Company News

    “Repower with Yamaha” Offers Customers Zero Down, Rates as Low as 3.99 Percent APR for up to 180 Months*

    POSTED 8/3/2020

    Kennesaw, Ga. – August 3, 2020 – The “Repower with Yamaha” offer from Yamaha Marine gives customers great incentives to purchase new Yamaha four-stroke outboards between Aug. 1, 2020, and Sept. 4, 2020.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Supports Conch Republic Marine Army

    POSTED 7/17/2020

    Kennesaw, Ga. – July 17, 2020 – Yamaha Rightwaters™ helped the Conch Republic Marine Army secure a new Yamaha 225 four-stroke outboard to power a vessel the organization is currently using for cleanup missions in the Florida Keys. 
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Sponsors Dive during South Carolina Seven Expedition

    POSTED 6/29/2020

    Kennesaw, Ga. – June 29, 2020 – Yamaha Rightwaters™ will sponsor a blackwater dive in the Cooper River near Charleston on July 29 as part of the South Carolina Seven (SC7), a first-of-its-kind expedition across the Palmetto State showcasing its unique natural beauty while raising greater awareness of environmental threats (resulting from disastrous storms and flooding) to the most vulnerable areas of the state.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Sustainability Initiative Marks One-Year Anniversary

    POSTED 6/12/2020

    Kennesaw, Ga. – June 12, 2020 – Yamaha Rightwaters™ marks its one-year anniversary this week, a milestone that coincides with 2020 World Oceans Day® and Capitol Hill Ocean Week. Serving as the umbrella for all of Yamaha Marine’s sustainability projects, Yamaha Rightwaters champions environmental stewardship and supports marine habitat restoration, invasive species control and scientific research. The mission of the initiative is to improve the quality of boating and fishing waters, and ensure a healthy marine ecosystem for generations to come.
      Continue Reading
  • Company News

    Yamaha’s CommandBlue™ Philosophy Guides New Marine Product Development

    POSTED 6/9/2020

    Kennesaw, Ga. – June 9, 2020 – Yamaha Marine today introduced CommandBlue™, a philosophy that represents the company’s commitment to move engineering development into the realm of the customer, ultimately delivering products that are easier to use and create greater satisfaction and confidence on the water.
      Continue Reading
  • Company News

    Ben Speciale Earns Industry’s Highest Conservation Honor

    POSTED 5/18/2020

    Kennesaw, Ga. – May 18, 2020 – Yamaha Marine announced today that Ben Speciale, President of Yamaha U.S. Marine Business Unit, is the 2020 recipient of the Eddie Smith Manufacturer of the Year award presented by the Center for Sportfishing Policy™. Established in 2012, the award honors extraordinary commitment to conservation by manufacturers.
      Continue Reading
  • Company News

    Yamaha Marine’s “Spring Savings Sales Event” Adds Value through June 15

    POSTED 5/15/2020

    Kennesaw, Ga. – May 15, 2020 – Yamaha Marine announced today the “Spring Savings” outboard sales event. Valid from May 15, 2020, to June 15, 2020, the promotion provides consumers one of two sales incentives depending on the model purchased.
      Continue Reading
  • Company News

    Yamaha Marine’s New “Repower with Reliability” Promotion Offers Customers Zero Down, Zero Payments and Zero Interest for 180 Days*

    POSTED 5/15/2020

    Kennesaw, Ga. – May 15, 2020 – Yamaha Marine’s new “Repower with Reliability” promotion gives consumers more great reasons to choose Yamaha four-stroke outboards this season.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Applauds Frazier, Elliott and Davis for B.A.S.S. Conservation Director of the Year Recognitions

    POSTED 4/17/2020

    Birmingham, Ala. – April 17, 2020 –  On March 7, 2020, B.A.S.S.® made an unprecedented move to name three individuals, Bill Frazier, Barb Elliott and Jake Davis, Conservation Directors of the Year. Recognized for their outstanding service and leadership to their state, region or the B.A.S.S Nation, Fraizer, Elliott and Davis accepted the honors during the B.A.S.S. Conservation Summit Awards Banquet, sponsored by Yamaha Rightwaters, which took place in conjunction with the 50th Anniversary of the Bassmaster Classic®.
      Continue Reading
  • Company News

    Yamaha U.S. Manufacturing Subsidiaries Update Production Status Amid COVID-19 Situation

    POSTED 4/3/2020

    Kennesaw, Ga. – April 3, 2020 – Yamaha Motor Corporation, U.S.A.’s U.S.-based manufacturing subsidiaries gave production updates as each entity continues to work to prevent the spread of COVID-19. Actions to be taken by each subsidiary include furloughs, staff reductions, and in cases where regulations and conditions allow, a return to limited production to support essential businesses. All Yamaha U.S.-based manufacturing subsidiaries previously announced paused production on March 23, 2020.
      Continue Reading
  • Company News

    Yamaha Extends “Reliable Choice Sales Event” Outboard Retail Promotion Through April 30, 2020

    POSTED 4/2/2020

    KENNESAW, Ga., April 2, 2020 — Yamaha Marine is announcing the continuation of its “Reliable Choice Sales Event” outboard retail promotion through April 30, 2020, to give consumers additional opportunities to save.

    Continue Reading
  • Company News

    Production to Pause at Yamaha U.S. Manufacturing Subsidiaries

    POSTED 3/23/2020

    Kennesaw, GA – March 23, 2020 – All of Yamaha Motor Corporation, U.S.A.’s U.S.-based manufacturing subsidiaries have decided to pause production in response to the increase in COVID-19 infections nationwide.
     
      Continue Reading
  • Company News

    Yamaha and Skeeter Provide SX230 Center Console Boat to Florida State University Coastal and Marine Lab

    POSTED 3/16/2020

    Birmingham, Ala. – March 16, 2020 – Yamaha Marine and Skeeter Boats provided a Skeeter SX230 center console boat powered by a Yamaha V MAX SHO® 250 outboard to the Florida State University (FSU) Coastal and Marine Laboratory at the fiftieth annual Bassmaster Classic®, March 8, 2020. The lab will use the boat, sponsored by the Yamaha Rightwaters initiative, to study the effects of the 2010 Deepwater Horizon oil spill on oyster habitats in the Gulf of Mexico and Apalachicola Bay.
      Continue Reading
  • Company News

    Yamaha Marine Names Duane Kuck 2020 Marine Industry Champion

    POSTED 2/14/2020

    Miami, Fla. – Feb. 14, 2020 – Duane Kuck, CEO, Regal Boats, became the first annual recipient of the Yamaha Marine Industry Champion award on Thurs., Feb. 13, during the 2020 Miami International Boat Show®. The award recognizes individuals who work tirelessly to protect, encourage and grow the marine industry. Kuck’s immediate and unwavering support of the relief efforts in the Bahamas after Hurricane Dorian and his advocacy efforts highlight his commitment to boating, fishing and communities that foster life on the water.
      Continue Reading
  • Company News

    Yamaha Recognized for Excellence in Customer Satisfaction

    POSTED 2/14/2020

    MIAMI, Fla., February 14, 2020 — At the Miami International Boat Show® today Yamaha’s U.S. Marine Business accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft, and Jet Boat as well as Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this award for its Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim.

     

    Continue Reading
  • Company News

    Yamaha Offers Incentive Coupons during 2020 Miami International Boat Show®

    POSTED 2/13/2020

    Miami, Fla. – Feb. 13, 2020 – Yamaha Marine is offering incentive coupons to qualified customers who take demo rides on boats equipped with Yamaha Helm Master® integrated boat control system or on boats powered by Yamaha V6 Offshore outboards during the 2020 Miami International Boat Show®. Outboards eligible for coupon redemption include new Yamaha F300, F250 and F225s in twin, triple or quad configuration. Helm Master demo coupons are also eligible for redemption with new Yamaha F150, F175 and F200 outboards in twin configurations.
      Continue Reading
  • Company News

    Yamaha Marine Expands Technical School Partnership Program

    POSTED 2/7/2020

    Hot Springs, Ark. – Feb. 6, 2020 – Yamaha expanded its Technical School Partnership program in Ark. with the grand opening of National Park College’s (NPC) new Marine Technology building, Jan. 30. The 7,500-square-foot facility includes a classroom and workshop space for students to train with the latest marine technology. Continue Reading
  • Company News

    Charleston Water Taxi Owners Specify Yamaha V8 XTO Offshore® Power for Daniel Island Ferry

    POSTED 1/29/2020

    Charleston, S.C. – Jan. 29, 2020 – Charleston Water Taxi Co-Owner Chip Deaton, who logged between 6,800 and 10,000 trouble-free hours* with Yamaha F150 and F200 outboards, has decided on Yamaha V8 XTO Offshore outboards for the 40-passenger Daniel Island Ferry. The Yamaha-powered catamaran, “Indigo,” offers daily service from Daniel Island to Charleston’s downtown Waterfront Park.
      Continue Reading
  • Company News

    Special Notice: Yamaha Financial Services FAQ

    POSTED 1/24/2020

    On January 11, 2020, Yamaha Financial Services transferred several thousand accounts from Synchrony Financial to a new Servicer, Vervant. During the data transfer process, incorrect account numbers were communicated to the customers in their welcome letter. Payment information is still being transferred, reviewed and validated. Our team is working diligently on manually updating these details to ensure accuracy; however, this process is taking longer than initially anticipated.

    We apologize for the delayed service. Please be assured that no late charges will be assessed, and no adverse credit reporting will occur until these issues are resolved.
      Continue Reading
  • Company News

    Yamaha Marine Kicks Off New Year with “Reliable Choice” Sales Event

    POSTED 1/2/2020

    KENNESAW, Ga., Jan. 2, 2020 — For a limited time, Yamaha Marine’s “Reliable Choice” sales event, which launched today, allows customers who purchase eligible, new Yamaha four-stroke outboards in the 2.5- to 300-horsepower range the choice of either a dealer credit of up to $1,500 based on MSRP, or the opportunity to add two years of Yamaha Extended Service (Y.E.S.) to their three-year Yamaha Limited Warranty for a total of five years of coverage at no additional cost.
      Continue Reading
  • Company News

    Yamaha Marine Announces Unprecedented Payout Amounts for Power Pay Contingency Program

    POSTED 10/29/2019

    KENNESAW, Ga. - Oct. 29, 2019 — On the heels of launching Yamaha Power Pay, the first contingency program for Yamaha-powered anglers, Yamaha Marine announced today unprecedented cash bonus opportunities for anglers competing in B.A.S.S.® tournaments.
      Continue Reading
  • Company News

    Yamaha’s New Power Pay Program Rewards Anglers for Tournament Placement

    POSTED 10/22/2019

    KENNESAW, Ga. -  Oct. 22, 2019 — Yamaha Marine today announced a new contingency program that provides a cash bonus to Yamaha anglers who place in sanctioned salt and freshwater tournaments. The new program, Power Pay, yamahapowerpay.com, gives anglers not currently under a supported contract with Yamaha, or its subsidiaries, the opportunity to receive compensation for running eligible Yamaha outboards.
      Continue Reading
  • Company News

    U.S. Department of Commerce Honors Yamaha Marine Precision Propellers Inc. for Investment in the State of Indiana

    POSTED 10/17/2019

    Indianapolis, Ind. – Oct. 17, 2019 – Ian Steff, Deputy Assistant Secretary for Manufacturing at the U.S. Department of Commerce’s International Trade Administration, presented Yamaha Marine Precision Propellers Incorporated (YPPI) with a certificate of appreciation today honoring the company’s investment in the state of Indiana. The certificate recognizes YPPI as an international company making a significant contribution to the state’s economy.
      Continue Reading
  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Sales Event

    POSTED 10/2/2019

    KENNESAW, Ga.  – Oct. 2, 2019 – Yamaha Marine’s “Why Wait for Spring” sales event gives customers a great way to add even more value to new, eligible Yamaha four-stroke outboard purchases from Oct. 1, 2019, through Nov. 26, 2019.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Sponsors Bobby Lane Kids Fishing and Conservation Clinic

    POSTED 7/24/2019

    LAKE WALES, Fla., July 24, 2019 – Yamaha Rightwaters™, Yamaha Marine’s national sustainability initiative, sponsored Yamaha Pro Angler Bobby Lane’s “Kids Fishing and Conservation Clinic” at Camp Mack in Lake Wales, Fla., July 13. During the event, Yamaha Rightwaters representatives led a plastic bottle cleanup campaign and attendees collected more than 1,000 plastic bottles, which a local Boy Scouts of America troop sent off for recycling.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Supports NOAA Channel Islands National Marine Sanctuary

    POSTED 7/22/2019

    KENNESAW, Ga., July 22, 2019 – Yamaha Marine recently donated two F300 outboards to Channel Islands National Marine Sanctuary, which will power the group’s research vessel Shark Cat during expeditions in the 2019 season. Support for the national marine sanctuary is an activity of Yamaha Rightwaters™, a sustainability program that encompasses all of Yamaha Marine’s conservation and water quality efforts. Continue Reading
  • Company News

    Yamaha Marine Precision Propellers, Inc., Breaks Ground on New Greenfield Facility

    POSTED 7/8/2019

    GREENFIELD, In., July 8, 2019 -  Yamaha Marine Precision Propellers (YPPI), Inc. broke ground today on a new 54,000 square foot manufacturing facility on five of 28 acres in Greenfield, Ind. The company’s expansion is slated to add 30 new jobs and increase total manufacturing output by 67 percent.  Continue Reading
  • Company News

    Yamaha Marine Working with Clearwater Mills to Prevent Marine Pollution

    POSTED 6/27/2019

    Kennesaw, Ga. – June 27, 2019 -- Yamaha U.S. Marine Business Unit and Clearwater Mills, L.L.C. of Pasadena, Md., agreed today to jointly design a device for removing plastics and other floating debris from coastal stormwater systems. Yamaha plans to deploy the device as part of its Yamaha Rightwaters™ sustainability campaign, a national program focused on water, which includes conservation, habitat restoration and projects to reduce marine debris.
      Continue Reading
  • Company News

    Yamaha Rightwaters™ Sustainability Initiative Bows on World Oceans Day

    POSTED 6/14/2019

    Kennesaw, Ga. – June 14, 2019 – Yamaha Marine officially launched Yamaha Rightwaters on World Oceans Day last Saturday with a public service project that targeted the Georgia coast and collected 2.3 tons of debris. The local effort is just the beginning of a far-reaching national sustainability program for the Georgia-based Yamaha U.S. Marine Business Unit. 
      Continue Reading
  • Company News

    Yamaha Marine Sponsors Jimmy Johnson’s “Quest for the Ring”

    POSTED 7/27/2017

    The three-year agreement names Yamaha the Exclusive Powered-by and the Official Outboard Sponsor of the tournament week, which includes the Jimmy Johnson’s National Billfish Championship and the Jimmy Johnson Celebrity Pro-Am tournament. Both take place in Key Largo, Fla., March 7-10, 2018, hosted primarily at Jimmy Johnson’s Big Chill at MM104. Continue Reading