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  • Company News

    Yamaha Marine Announces “Summer Power” Sales Event

    POSTED 7/16/2018

    Promotion builds in additional value to select Yamaha outboard purchases made through August 31

    Kennesaw, Ga.  – July 16, 2018 – Yamaha Marine Group announced today the “Summer Power” outboard sales event, valid from July 16, 2018, until August 31, 2018.

     

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  • Company News

    Yamaha and the Marine Retailers Association of the Americas Join Forces to Further Strengthen Marine Dealer Networks Nationwide

    POSTED 6/26/2018

    KENNESAW, Ga., June 26, 2018 — Yamaha Marine Group and the Marine Retailers Association of the Americas (MRAA) have joined forces to further foster marine dealership growth and success. To encourage dealer participation, Yamaha Marine plans to offer co-op funds to dealers for the first year of MRAA membership and/or co-op funds to become a Marine Industry Certified Dealership. By becoming members of MRAA, Yamaha marine dealerships have the opportunity to benefit from advanced dealer training courses, more than 20 business-enhancing benefits (including an all-new health insurance program), improved workforce development programs, and its annual convention, the Marine Dealer Conference & Expo.

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  • Company News

    Reps. Scott, Frankel Introduce Legislation that Calls for Clearly-Labeled Ethanol-Blended Gasoline at the Pump

    POSTED 5/17/2018

    Legislation would require more detailed labeling of gas pumps that dispense E15 fuel, which causes corrosion and mechanical problems in equipment with small engines

    WASHINGTON D.C., May 17, 2018 – Congressman Austin Scott (GA-08) and Congresswoman Lois Frankel (FL-21), members of the Congressional Boating Caucus, introduced the Consumer Protection and Fuel Transparency Act of 2018 on May 16. The bipartisan legislation would more clearly label harmful and corrosive E15 ethanol blended gasoline at pumps across the country, which would better protect engines in boats, motorcycles, pre-2001 model year vehicles and outdoor power equipment.
     

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  • Company News

    Yamaha’s “Wake Up to Savings” Sales Event Offers Customers Additional Value with the Purchase of Popular Yamaha Four-Stroke Outboards

    POSTED 5/1/2018

    Yamaha Marine Group announced today the “Wake Up to Savings” Sales Event, a new promotion that allows customers to build in even more value when they purchase lightweight, compact, powerful, new Yamaha four-stroke outboards in the 2.5 – 150 horsepower range. 

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  • Company News

    Yamaha Marine Launches 2018 “Yamaha Classic Photo Contest”

    POSTED 3/1/2018

    Kennesaw, Ga., March 1, 2018 –Yamaha Marine Group announced today the launch of the 2018 “Yamaha Classic Photo Contest” on Facebook®, Twitter®, and Instagram®. The contest invites participants to send in their Yamaha photos and awards the entry that best represents Yamaha and/or the Yamaha Marine lifestyle. The “Yamaha Classic Photo Contest” is in effect from February 26 through March 5, 2018. 
     

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  • Company News

    Yamaha Awarded for Excellence in Customer Satisfaction

    POSTED 2/16/2018

    MIAMI, Fla., February 16, 2018 — Yamaha Marine Group announced today during Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has once again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. Yamaha has been the recipient of this award consecutively since its inception in 2001, an achievement no other outboard manufacturer can claim.  
     

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  • Company News

    Yamaha Marine Modifies Internal Business Structure, Promotes Mark Tracy to General Manager

    POSTED 1/23/2018

    Kennesaw, Ga., January 23, 2018 – Yamaha Marine Group announced today a newly-formed Marine Power Sales and Marketing team. Mark Tracy, formerly OEM Sales Division Manager, assumed the title of General Manager effective January 8, and now oversees the OEM and Dealer Sales and Marketing divisions for the Marine group.  
     

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  • Company News

    Yamaha Marine to Dedicate Substantial Resources to Yamaha Marine University™ Initiatives in 2018

    POSTED 1/10/2018

    New Programs Aim to Help Dealers Increase Profitability, Customer Satisfaction

    Kennesaw, Ga.  – Jan. 10, 2018 – Yamaha Marine Group will put more resources behind Yamaha Marine University™ in 2018, supercharging the dealer education entity with more programs focused on dealer profitability and increased customer satisfaction. New YMU initiatives will include a much-anticipated apprenticeship program for developing skilled dealer technicians, as well as classroom training, online modules, trade school collaborations, and online education modules.  The reinvigorated YMU further defines Yamaha Marine’s position as a leader in dealer education and marine career development.
     

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  • Company News

    Yamaha’s “Key to Reliability” Sales Event Gives Customers Great Reasons to Choose Yamaha Power During the First Quarter of 2018

    POSTED 1/2/2018

    KENNESAW, Ga., Jan. 2, 2018 — Yamaha Marine Group announced today the “Key to Reliability” Sales Event, a new promotion that offers consumers two great incentives that build in additional value with the purchase of a new, select eligible Yamaha outboard during the first quarter of 2018. 
     

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  • Company News

    Yamaha Marine Donates Four Boats and Yamaha Outboards to the Georgia Department of Natural Resources

    POSTED 12/1/2017

    KENNESAW, Ga., December 1, 2017 - Yamaha Marine Group announced today the donation of four boats, four trailers and four Yamaha four-stroke outboard motors to the Georgia Department of Natural Resources. The Georgia DNR will use the boats to assist in search and rescue efforts during the event of an emergency or natural disaster. Yamaha Marine Group President Ben Speciale presented the boats to Colonel Eddie Henderson, Director of Law Enforcement for the Georgia DNR in front of Yamaha employees at 11:30 a.m. on Friday, Dec. 1, at Yamaha’s Kennesaw, Ga. headquarters.
     
     

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  • Company News

    Yamaha Marine Wins 2017 Platinum MarCom Award for YamahaOutboards.com

    POSTED 11/30/2017

    Kennesaw, Ga.  – November 30, 2017 – The Association of Marketing and Communication Professionals (AMCP) honored Yamaha Marine Group with a 2017 MarCom Platinum Award in the digital media category for the newly launched website YamahaOutboards.com. Judges reviewed more than 6,000 entries before selecting the 2017 winners.
     

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  • Company News

    Yamaha Marine Donates Three Outboards to Two Alabama Fire Departments

    POSTED 11/28/2017

    BRIDGEPORT, Ala., November 28, 2017- Yamaha Marine Group announced today the donation of two F90 outboards to the Stevenson, Ala. Fire Department, and one F150 outboard to the Bridgeport, Ala. Fire Department. Both fire departments will use the donated outboards to assist in search and rescue on the Tennessee River and surrounding lakes.
     

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  • Company News

    Yamaha Marine Precision Propellers, Inc., Celebrates National Manufacturing Day

    POSTED 10/6/2017

    Hosts 100 Students for Facility Tour and Hands-on Manufacturing Experience

    Indianapolis, In., October 6, 2017- Yamaha Marine Precision Propellers, Inc., hosted 100 students in celebration of National Manufacturing Day (MFG Day®) on Oct. 6.  The students, many of whom attend local technical schools in the Indianapolis area, had the opportunity to see how propellers are manufactured, and even poured steel to make a marine part of their own.

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  • Company News

    Yamaha Marine Announces “Why Wait for Spring” Sales Event

    POSTED 10/5/2017

    KENNESAW, Ga., Oct. 2, 2017 — Yamaha Marine Group announced today the “Why Wait for Spring” sales event, a new promotion that gives customers a great way to add even more value to new Yamaha four-stroke outboard purchases this fall.

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  • Company News

    Yamaha Claims Innovation Award for F25

    POSTED 9/19/2017

    TAMPA, Fla., Sept. 19, 2017 – The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine Group with its IBEX Innovation Award in the outboard motor category for the Yamaha F25 during the annual International Boatbuilders' Exhibition and Conference (IBEX®) at the Tampa Convention Center.

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  • Company News

    Yamaha Marine Creates New Marine Video Communications Department

    POSTED 9/8/2017

    Department to expand all outboard video communications, improve the reach of education and training materials and grow the presence of the Yamaha Marine brand. 

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  • Company News

    Decision-Making Hardest Part of Professional Tournament Fishing

    POSTED 8/21/2017

    Yamaha Pro Ish Monroe Offers Tips to Simplify The Process

    Where do you start fishing? When do you leave for a new area? Which lure might work best? As a fulltime bass tournament competitor, veteran Yamaha Pro Ish Monroe has to answer these questions every day of competition, so he tries to simplify the process as much as possible.

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  • Company News

    Yamaha Marine Launches New Consumer Website

    POSTED 8/16/2017

    All-New YamahaOutboards.com Delivers Enhanced Online Experience for Customers

    Kennesaw, Ga.  – August 16, 2017 – Yamaha Marine Group announced today the launch of an all-new YamahaOutboards.com website designed to provide consumers and dealers with an even better online experience from Yamaha.

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  • Company News

    Phil Dyskow Appointed to Gulf of Mexico Fishery Management Council

    POSTED 6/28/2017

    YAMAHA MARINE IMMEDIATE PAST PRESIDENT TO FILL RECREATIONAL FISHING SEAT

    Washington, D.C. -  June 28, 2017 – Yamaha Marine Group announced today that Immediate Past President, Phil Dyskow, has been appointed to the Gulf of Mexico Fishery Management Council (Gulf Council.) Nominated for a Recreational Fishing position by Florida Governor Rick Scott, Dyskow’s appointment underscores his diverse knowledge of marine fisheries and proven business leadership.

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  • Company News

    Yamaha to Purchase Kracor, Inc., Rotational Molding Assets

    POSTED 6/20/2017

    CREATES YAMAHA MARINE SYSTEMS COMPANY

    Kennesaw, Ga.  June 20, 2017 — Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company (hereafter “YMSC”), a subsidiary of Yamaha Motor Corp., U.S.A. This newly formed subsidiary has acquired the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wisc. 

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  • Company News

    U.S. Department of Commerce Announces Extension of Federal Gulf Red Snapper Season

    POSTED 6/15/2017

    YAMAHA MARINE GROUP APPLAUDS EFFORTS TO IMPROVE RECREATIONAL FISHING ACCESS

    Kennesaw, Ga., June 15, 2017 - – Yamaha Marine Group applauds the U.S. Department of Commerce for its decision to expand the 2017 private recreational fishing season for Gulf of Mexico red snapper, and the many organizations and individuals who have contributed to increasing access for recreational anglers.

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  • Company News

    Yamaha Marine Donates F300 Outboard to Center for Coastal Studies

    POSTED 5/19/2017

    REPOWERS WHALE DISENTANGLEMENT VESSEL USED FOR RESEARCH AND RESCUE PROGRAMS IN CAPE COD BAY

    Kennesaw, Ga., May 19, 2017 – Yamaha Marine Group has expanded its conservation efforts to support the Center for Coastal Studies in Provincetown, Mass., with the donation of a 300-horsepower outboard. In addition to another F300 donation from Napi Van Dereck, owner of Napi’s restaurant in Provincetown, and rigging and labor donation from Nauset Marine in Orleans, Mass., the outboards will repower the twin-engine Ibis, a whale disentanglement vessel used to assist with several research and rescue programs in the Cape Cod Bay area.

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  • Company News

    Yamaha Marine Endorses Ocean Debris Cleanup Bill

    POSTED 5/15/2017

    SAVE OUR SEAS ACT IS GOOD FOR BOATERS, ANGLERS, AND COASTAL COMMUNITIES

    Kennesaw, Ga.  - May 15, 2017 – Yamaha Marine Group today announced its endorsement of S. 756, the bipartisan Save Our Seas Act, which was introduced in the U.S. Senate by Senators Dan Sullivan (R-AK), Sheldon Whitehouse (D-RI), and Cory Booker (D-NJ.)

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  • Company News

    Yamaha F90 Outboard Named One of Boating Industry®’s 2017 Top Products

    POSTED 5/11/2017

    THIRD CONSECUTIVE YEAR FOR RECOGNITION FOR YAMAHA OUTBOARDS

    KENNESAW, Ga., May 11, 2017 — Yamaha Marine Group announced today that its new F90 outboard has been named one of Boating Industry’s® 2017 Top Products. The publication’s fourth annual Top Products list was published in the May edition of Boating Industry®magazine. This is the third consecutive year that Yamaha Outboards has made the list.

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  • Company News

    Yamaha Marine Announces Service Division Organizational Changes

    POSTED 5/5/2017

    MOVES CONTINUE EXCEPTIONAL TECHNICAL TRAINING AND SUPPORT FOR YAMAHA DEALER NETWORK

    Kennesaw, Ga., May 5, 2017 – Yamaha Marine Group announced today several employee promotions and organizational changes within the Marine Service Division.

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  • Company News

    Yamaha Marine Announces “Season of Savings” Sales Event

    POSTED 5/1/2017

    BUILDS IN ADDITIONAL VALUE AT BEGINNING OF BUSY BOATING SEASON

    Kennesaw, Ga., May 1, 2017 – Yamaha Marine Group announced today the “Season of Savings” sales event, a promotion that offers consumers up to $750 in dealer credit toward the purchase of goods and/or services when they purchase an eligible, select, new Yamaha four-stroke outboard.

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  • Company News

    Yamaha Marine Announces Employee Promotions, Marketing Division Organizational Changes

    POSTED 4/19/2017

    MARTIN PETERS BECOMES SENIOR MANAGER, MARINE COMMUNICATIONS AND GOVERNMENT RELATIONS

    Kennesaw, Ga., April 19, 2017 – Yamaha Marine Group announced today several employee promotions and organizational changes within the Marine Marketing Division, including the promotion of Martin Peters to Senior Manager, Marine Communications and Government Relations.

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  • Company News

    Yamaha Marine Receives Tennessee Board of Regents Chancellors Award for Excellence in Philanthropy

    POSTED 3/21/2017

    DONATIONS OVER LAST FIVE YEARS "REFLECT TRUE SPIRIT" OF AWARD

    Kennesaw, Ga., March 21, 2017 – Yamaha Marine Group announced today that it was named the recipient of the Tennessee Board of Regents Chancellors Award for Excellence in Philanthropy. The award recognizes Yamaha’s contributions to the Motorcycle and Marine Service Program at the Tennessee College of Applied Technology (TCAT) Chattanooga.

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  • Company News

    Yamaha Marine Receives 2017 Silver Star of Excellence from American Technical Education Association and the National Technical Honor Society® for Contributions to Technical Education

    POSTED 3/20/2017

    RECOGNIZED FOR CONTRIBUTIONS TO THE MOTORCYCLE AND MARINE SERVICE PROGRAM AT THE TENNESSEE COLLEGE OF APPLIED TECHNOLOGY (TCAT) CHATTANOOGA

    Kennesaw, Ga., March 20, 2017 – Yamaha Marine Group announced today that it was awarded the 2017 Silver Star of Excellence from the American Technical Education Association and the National Technical Honor Society®.  Yamaha was recognized for its contribution to the Motorcycle and Marine Service Program at the Tennessee College of Applied Technology (TCAT) Chattanooga.

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  • Company News

    Florida Governor Rick Scott Nominates Phil Dyskow for Appointment to Gulf of Mexico Fishery Management Council

    POSTED 3/16/2017

    QUALIFICATIONS INCLUDE DECADES OF INDUSTRY, CONSERVATION, AND FISHERIES REGULATION EXPERIENCE

    Kennesaw, Ga., March 16, 2017 - Yamaha Marine Group praised Governor Rick Scott for his recommendations to the Secretary of Commerce for appointments to the Gulf of Mexico Fishery Management Council (GMFMC), which included Phil Dyskow, Immediate Past President of Yamaha Marine Group.

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  • Company News

    Yamaha Recognized Again for Excellence in Customer Satisfaction

    POSTED 2/17/2017

    AWARD MARKS COMPANY'S SIXTEENTH CONSECUTIVE IN 2017

    MIAMI, Fla., February 16, 2017 — Yamaha Marine Group announced today from the Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in cusomer satisfaction in the Outboard Engine category.

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  • Company News

    Skeeter® Recognized Again for Excellence in Customer Satisfaction

    POSTED 2/17/2017

    AWARD MARKS COMPANY'S FIFTEENTH CONSECUTIVE IN 2017

    MIAMI, Fla., February 17, 2017 — Skeeter, a leader in performance fishing boats, announced today from the Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has again recognized Skeeter with a CSI Award for excellence in customer satisfaction in the Freshwater Fiberglass Outboard Boat category.

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  • Company News

    Yamaha Marine Kicks off 2017 by Introducing Eight New Outboards, Set Point™ Boat Positioning Function for Helm Master®, New Propellers and New Rigging Options

    POSTED 2/16/2017

    NEW PRODUCTS GIVE BOATERS EVEN MORE OPTIONS AND WAYS TO ENJOY THEIR TIME ON THE WATER

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group began the 2017 boat show season with the announcement of eight new outboards, Set Point™ boat positioning function for Helm Master®, and several new propellers and rigging options.

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  • Company News

    Yamaha’s Helm Master® Integrated Boat Control System Offers Greater Control with Set Point™ and New CL7™ Display

    POSTED 2/16/2017

    NEW FUNCTIONALITY TAKES HELM MASTER PRECISION AND CONTROL TO THE NEXT LEVEL

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group announced today a new feature that gives its Helm Master® Integrated Boat Control System even greater levels of control.

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  • Company News

    Yamaha Marine Introduces Digital Electronic Control for the F150 and F175

    POSTED 2/16/2017

    PRECISION OF DIGITAL THROTTLE AND SHIFT NOW AVAILABLE TO MORE BOAT PACKAGES

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group today announced that the F150 and the F175 are now available in models with digital electronic control (DEC).

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  • Company News

    New Yamaha Marine Introduces New CL7™ Display

    POSTED 2/16/2017

    DISPLAY AND COMMAND LINK PLUS GATEWAY® IMPROVE BOATING EXPERIENCE

    KENNESAW, Ga., February 16, 2017 — Yamaha Marine Group today announced a new seven-inch CL7™ touchscreen display and a newly-designed, more robust Command Link Plus® gateway. Both are designed to improve the consumer boating experience.

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  • Company News

    Yamaha’s All-New F25 is the Lightest 25-Horsepower Outboard in the Industry

    POSTED 1/19/2017

    THE SMALLEST OF YAMAHA’S MIDRANGE OUTBOARDS IS NOW PORTABLE

    KENNESAW, Ga., January 19, 2017 — Yamaha Marine Group announced today the addition of an all-new F25 to its lineup of four-stroke outboards.  Weighing less than 126 pounds, the smallest of Yamaha’s midrange outboards is now so light and compact, it’s portable.

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  • Company News

    New Yamaha Marine Rigging Options Offer More Convenience and More Control

    POSTED 1/19/2017

    REMOTE VARIABLE TROLLING RPM SWITCH AND "704" SHIFT CONTROL FOR MECHANICAL OPERATION

    KENNESAW, Ga., January 19, 2017 —  Yamaha Marine Group announced today new rigging components that offer boaters more convenience and control.  Yamaha’s new Remote Variable Trolling RPM Switch (VTS™) and new “704” Shift Control for mechanical operation help improve the overall boating experience.

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  • Company News

    Yamaha Introduces New Talon® Pontoon and Talon GP™ Aluminum SDS™ Propellers

    POSTED 1/19/2017

    DELIVERS QUIET PERFORMANCE TO MIDRANGE-POWERED PONTOONS AND LIGHTER BOATS

    KENNESAW, Ga., January 19, 2017 —  Yamaha Marine Group announced today the addition of two new propellers to its Talon family: the new Talon  Pontoon and Talon GP Aluminum SDS  propellers. The two new propellers bring Yamaha’s exclusive Shift Dampener System (SDS) technology to the thrust-optimized Talon family and deliver quiet performance to midrange-powered pontoons and lighter boats.

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  • Company News

    Martin Peters Appointed to National Marine Sanctuary System Business Advisory Council

    POSTED 1/10/2017

    APPOINTMENT UNDERSCORES YAMAHA’S CONTINUED EFFORTS TO REPRESENT THE INTERESTS OF U.S. RECREATIONAL ANGLERS AND BOATERS.

    Kennesaw, Ga. -  Jan. 10, 2017 – Yamaha Marine Group announced today that Martin Peters, Government Relations Manager, has been appointed to the National Oceanic and Atmospheric Administration’s (NOAA’s) National Marine Sanctuary Business Advisory Council (BAC).

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  • Company News

    Yamaha’s “Choose Reliability” Sales Event Offers Customers Great Incentives to Choose Yamaha Power During the First Quarter of 2017

    POSTED 1/2/2017

    TWO WAYS TO BUILD IN ADDITIONAL VALUE WITH QUALIFYING PURCHASE

    KENNESAW, Ga., Jan. 2, 2017 — Yamaha Marine Group announced today the “Choose Reliability” Sales Event, a new promotion that offers consumers two great ways to build in additional value with the purchase of a new, select eligible Yamaha outboard during the first quarter of 2017. 

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